- A multi-month project without clear KPIs
- Tool configuration as an end in itself
- Results discovered only after the project ends
- A backlog of scenarios with no result-driven priority
- No partner accountability for the business result
- Data exists but isn't activated for sales
FastTrack
Considering integrating CRM, marketing automation, AI, a loyalty program or search with your e-commerce platform, but not sure where to start? Or do you feel you're not using the full potential of your current activities? Book a meeting and discover the growth opportunities for your e-commerce.
What is FastTrack?
Considering integrating CRM, marketing automation, AI, a loyalty program or search with your e-commerce platform, but not sure where to start? Or do you feel you're not using the full potential of your current activities? Book a meeting and discover the growth opportunities for your e-commerce.
Starting point
You have the martech. You don't see the results.
Synerise is a powerful platform - but only when someone can put it to work toward a concrete business goal. Many companies already have a Synerise instance, access to data and the readiness to act. One thing is missing: someone who takes responsibility for a result within a clearly defined time.
FastTrack is the answer to this problem. We don't start with a multi-month project without a clear result. We start with diagnosis, prioritization and the scenarios with the highest impact potential - and we deliver a result within 90 days of the start.
We aim for measurable effects from the launched scenarios: growth in revenue from automation, conversion, retention, AOV, CLV or marketing consents - not a declaration of intent.
What changes
- Start from a diagnosis agreed together before implementation
- Priorities set by the use cases with the highest business impact
- First scenarios working toward results from week 2-3
- Persooa helps you achieve the result, not just deliver a scope
- We look at benchmarks to better define the potential
- Data activated in campaigns, personalization and automation
How it works - the process
We run the whole process in three steps: from a technical and business diagnosis, through platform implementation and scenario preparation, to results analysis and optimization focused on a measurable effect.
First 30 days - technical and business diagnosis
30-90 days - platform implementation and scenario preparation
Next 30 days - results analysis and optimization
Who it is for
It works best in e-commerce with a catalog of around 200+ products, at least 1000 transactions per month and a team ready to make strategic decisions.
want to launch personalization, automation and AI fast and see a result within a quarter,
already have marketing tools but don't see the expected result from them,
need to organize data, segmentation and the first scenarios,
want to move painlessly from a legacy martech stack to a modern platform without a multi-month downtime,
are looking for a partner who helps achieve a result - not just configure.
Business results
We most often measure:
A new revenue source
Direct attribution of scenarios
Growth in segments covered by scenarios
A/B vs. benchmark
Growth via recommendations and upsell
Cohort comparison
A larger opt-in base
Opt-in growth vs. baseline period
Reduced churn in the 90-day window
Cohort retention
Growth in customer value after 3 months
Comparison to a control group
How we deliver it
Persooa - the strategy and delivery layer
- An implementation project tailored to a concrete business goal and KPIs
- Diagnosis of data, stack and scenario potential
- Implementation and configuration of Synerise - from data to campaigns
- Managed Human + AI services: Persooa consultants + agents
- Effect measurement: attribution, A/B, change reporting
- Vendor independence - the result matters, not the license
Synerise - the technology engine
- A CDP with a 360° customer profile and real-time events
- Segmentation, automation and a campaign engine
- Omnichannel: email, SMS, push, web, in-app
- An AI and recommendation engine
- Scalability, security and EU data residency
FAQ
What exactly is FastTrack?
It's an implementation program in which Persooa configures Synerise toward a concrete business goal and delivers the first measurable results within 90 days of the project start.
Are 90 days a realistic time for results?
Yes, but it requires clear priorities. We focus on the highest-impact scenarios: marketing consent capture, email automation, product recommendations, segmentation and retention. The first scenarios can be live from week 2-3.
Does the program apply only to new implementations?
No. It works just as well for fixing an existing Synerise instance, unlocking ROI from a working platform, and migrating from legacy martech to Synerise.
What data is needed at the start?
We need access to Synerise or the ability to configure it, transactional and behavioral data, and a product catalog. We determine the detailed requirements during the diagnosis phase.
How do you measure ROI?
We measure incrementally - with a benchmark or a control group. We don't count participants' total turnover as the program's effect. Each scenario has its own effectiveness metric set before the start.
Accelerate your Synerise project.
Book a free consultation: we will analyze your situation and propose the optimal approach tailored to your business goals.