E-commerce growth calculators: CLV, churn cost, loyalty program
Three free, interactive Persooa calculators: compute Customer Lifetime Value (CLV), the annual cost of churn and the ROI of a loyalty program for your e-commerce.
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Data, AI and growth in practice
Practical knowledge on personalization, AI and CLV growth - without the fluff.
Knowledge June 20, 2026 11 min read
Synerise vs MarTech - how the platform differs from others on the market
A comparison of Synerise with the largest MarTech platforms. A proprietary foundation model trained on behavioral data, the TerrariumDB database, 31 billion events per month and 50 features you won't find at the competition.
Read more Knowledge July 2, 2025 3 min read
Why a CDP Is Becoming the Evolution of Your Marketing Automation | Customer Data Platform
Find out why standard Marketing Automation is no longer enough to keep pace with the digital consumer, and why the future belongs to CDP (Customer Data Platform) platforms.
Read more Knowledge April 17, 2026 5 min read
What is workflow automation and how AI turns repetitive processes into your company's growth engine
Discover how Workflow Automation turns repetitive tasks into an error-free process that becomes the brain of your business operations.
Read more Growth Hub October 13, 2025 2 min read
7 e-commerce campaign ideas that boost customer loyalty
Seven ready-to-use email marketing campaign ideas - from brand promise and birthday messages to loyalty programs and win-back flows - that build customer loyalty and lift conversion in e-commerce.
Read more Knowledge October 19, 2025 4 min read
Email marketing - how to run effective marketing communication
Find out why email marketing remains one of the most effective tools in the modern marketer's arsenal, delivering a return on investment that other channels simply cannot match.
Read more Growth Hub April 27, 2026 3 min read
10 Examples of a Welcome Email to a Customer
You only get one chance to make a good first impression. In e-commerce, that first handshake is often the welcome email - it gives your company character, personality and builds a real relationship with the customer.
Read more Growth Hub 14 czerwca 2023 2 min read
Mobile App Marketing Through Automated Download-Encouragement Campaigns
How do you get customers to download your mobile app? Discover the post-purchase automation scenario and the benefits an app brings to e-commerce - from geolocation to an additional communication channel.
Read more Growth Hub 9 maja 2023 2 min read
Winning Back Inactive Customers
The scenario presented here identifies inactive contacts and recommends products via email to effectively win back lost customers.
Read more Growth Hub 28 kwietnia 2023 1 min read
Abandoned Search
An abandoned search is a situation in which customers run a search on your website without adding any items to the cart and ultimately do not make a purchase.
Read more Knowledge September 10, 2024 4 min read
How to Design Personalization That Delivers Measurable Results
Discover a proven, repeatable framework for designing personalization - from data analysis, through hypotheses and prioritization, all the way to implementation and optimization.
Read more Knowledge April 17, 2026 5 min read
What is Semantic Search? Vector Search vs Semantic Search and their impact on e-commerce sales
What is Semantic Search and how does it differ from Vector Search? See how intent-based search eliminates empty results and drives real conversion growth in e-commerce.
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7 reasons for cart abandonment
An analysis of the 7 main causes of cart abandonment in e-commerce and concrete ways to eliminate them.
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E-commerce KPI sheet
A ready-to-use sheet for tracking key e-commerce metrics - conversion, retention, CLV and other growth metrics.
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Customer retention sheet
A ready-to-use sheet for managing customer retention in e-commerce - metrics, cohorts and retention strategies.
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Black Friday 2024
A dozen ready, proven tactics to help you prepare your e-commerce for Black Friday.
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Marketing Automation 2.0 checklist
A complete Marketing Automation implementation checklist - from configuration to advanced automation scenarios.
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E-commerce cookbook 2024
Recipes for effective e-commerce in 2024 - ready strategies, tactics and checklists to implement.
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Personalization segments
A ready-to-use sheet with personalization segments for e-commerce - definitions, criteria and use cases in Synerise.
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Guide to loyalty programs
A comprehensive guide to loyalty programs for e-commerce - strategies, mechanics and implementation examples.
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AI Search
A guide to AI search for e-commerce - how it works, what it changes in UX and how it boosts conversion.
Download Growth Hub May 25, 2026 6 min read
CTA - what is it? Examples of effective call-to-action buttons
A definition of CTA, types of calls to action, where to place them and examples of buttons that help increase conversion.
Read more Knowledge November 14, 2025 2 min read
What is outsourcing? How does staff outsourcing differ from staff augmentation?
Outsourcing is a strategy that has gained significant importance in recent years. It involves entrusting specific business processes to external partners - companies or independent specialists. This approach covers a wide range of services from IT to HR and aims to increase operational efficiency and organizational flexibility.
Read more Knowledge July 4, 2025 2 min read
CTR - what is it, and what click-through rate counts as good?
Learn what CTR actually tells us. And is a good CTR always a reason to celebrate?
Read more Knowledge March 10, 2026 2 min read
What is open rate, and what does the CTOR metric tell you?
In email marketing, simply sending a message is no longer enough. The key to campaign effectiveness lies in analyzing data skillfully. Among the most frequently monitored indicators are open rate and click-to-open rate (CTOR). Both provide valuable insights into how recipients respond to your messages and what you can do to boost their engagement.
Read more Knowledge May 7, 2026 3 min read
Team Augmentation - when is it worth extending your team with external specialists?
Team augmentation is a flexible collaboration model that lets you quickly fill competency gaps, cut costs, and accelerate project delivery. Find out when it's worth reaching for.
Read more Knowledge September 5, 2025 2 min read
Tooltip - what is it and how does it affect online sales performance?
A tooltip is an unassuming little hint bubble that can boost user trust, shorten decision time and genuinely lift conversion. See how it works and when to use it.
Read more Knowledge September 15, 2025 4 min read
AI Agents - what they are and how intelligent agents work
Find out how AI agents differ from assistants, what edge they give you and where they can genuinely support your business.
Read more Knowledge 5 min read
What is bounce rate, and how do you reduce it?
Learn how to effectively reduce your bounce rate by optimizing load time, responsiveness and user experience (UX) on your website.
Read more Knowledge December 16, 2025 5 min read
AI in your company - how to prepare your organization for an artificial intelligence implementation
Learn how to run an effective AI transformation in your organization and leave the competition far behind.
Read more Knowledge January 25, 2026 2 min read
Automating satisfaction surveys. How to run surveys and get results in real time?
Learn how to connect the offline and online worlds by using survey data automation to build a 360° customer profile.
Read more Knowledge April 17, 2026 6 min read
Churn prediction - what it is and how it supports business
Learn how to predict customer departure before it happens. Churn prediction is not just analytics - it's a real business tool that turns data into concrete retention actions.
Read more Growth Hub April 17, 2026 4 min read
What are RCS messages (Rich Communication Services)?
Learn how the RCS standard is revolutionizing mobile communication, combining the reach of SMS with the functionality of WhatsApp.
Read more Knowledge June 12, 2024 3 min read
Omnibus Directive 2022: new EU guidelines for e-commerce, marketing automation and online stores
Find out what challenges the Omnibus Directive poses for e-commerce and what its implementation means for your marketing automation strategy.
Read more Knowledge March 17, 2026 3 min read
How to use cross-selling and up-selling to increase sales in e-commerce
Learn how to effectively grow your online store's revenue using two key sales strategies: up-selling and cross-selling.
Read more Knowledge 5 min read
Lead Nurturing - what it is and how to "nurture" your prospect
Learn how effective lead nurturing turns raw contacts into loyal customers by delivering valuable content at exactly the right moment.
Read more Knowledge May 4, 2026 4 min read
Merchandising - what is it? Definition, goals, and how it looks in an online store
Discover how e-merchandising brings the art of product presentation from the physical world into e-commerce, turning a static offer into a magnetic display.
Read more Knowledge September 10, 2024 2 min read
A guide to A/B testing and its optimization
Get to know A/B tests: what they are, how to build hypotheses, how they differ from multivariate and split URL tests, and how to run them in a methodologically sound way.
Read more Knowledge January 22, 2026 8 min read
How to use personalization in mailings to increase sales?
Want to know more about the possibilities of marketing automation? Check out our article 👉How to use personalization in mailings to increase sales? Find out!
Read more Knowledge January 22, 2026 20 min read
Customer segmentation key to effective personalization
Want to know more about the possibilities of marketing automation? Check out our article 👉Customer segmentation key to effective personalization
Read more Knowledge December 29, 2025 9 min read
Top 5 CMO strategies to use AI in Marketing Automation 2.0
Want to know more about marketing automation opportunities? Check out our article 👉Top 5 CMO strategies for leveraging AI in Marketing Automation 2.0
Read more Knowledge December 3, 2025 14 min read
Guide about Google Analytics 4. How is it different from Universal Analytics and how to implement it?
Want to know more about the possibilities of marketing automation? Check out our article 👉Guide on Google Analytics 4. How is it different from Universal Analytics and how to implement it?
Read more Knowledge November 19, 2025 8 min read
Introduction to personalization - best practices
Want to know more about marketing automation opportunities? Check out our article 👉An introduction to personalization - best practices
Read more Knowledge April 28, 2025 4 min read
Customer communication - how does modern technology help build relationships and increase engagement?
Find out how modern technologies help build customer communication and increase customer engagement.
Read more Knowledge April 8, 2025 4 min read
CRO marketing - how to effectively increase conversions?
CRO marketing is all about effective conversion optimization. Find out how to increase sales results through data analysis, A/B testing and personalization.
Read more Knowledge March 20, 2025 3 min read
Marketing automation tools to support e-commerce sales
Successful marketing requires a well-thought-out strategy and alignment of activities with customer expectations. Many companies are looking for ways to streamline communication and increase sales, reaching for tools that automate marketing processes.
Read more Knowledge March 12, 2025 2 min read
The Use of AI in Business: Optimization, Personalization, and Automation with Artificial Intelligence
Artificial Intelligence (AI) has revolutionised the way businesses operate on many levels, enabling precise resource management, improving customer experience and automating operational processes.
Read more Knowledge March 5, 2025 3 min read
A new era of mobile marketing - how RCS is changing customer communication
With Rich Communication Services (RCS) technology, companies are gaining new opportunities to engage customers through text messages.
Read more Knowledge February 19, 2025 3 min read
Behavioral segmentation in marketing automation - how does it work in practice?
Behavioral segmentation is one of the most important tools in the hands of today's marketers. By analyzing user behavior, companies can create more tailored strategies
Read more Knowledge February 10, 2025 3 min read
How to improve CLTV rate using online and offline channel?
CLTV shows how much financial value a customer will bring to a company over the entire period of cooperation. Find out how to improve this indicator in offline and online channels.
Read more Knowledge January 31, 2025 4 min read
E-commerce 2025 - revolutionary trends in online commerce
Find out what revolutionary trends will dominate online commerce in 2025. Discover the future of e-commerce and the innovations that will change the way we shop online.
Read more Knowledge January 31, 2025 4 min read
Labels & Badges as a way to increase sales
Practices of e-commerce giants, prove that visual distinctions, such as labels/badges, can significantly increase conversions.
Read more Knowledge January 21, 2025 4 min read
What is a sales funnel - how it works, the stages and their importance for conversions?
A sales funnel is an essential marketing tool that plays a significant role in the sales process. Its use enables companies to effectively guide potential customers through the stages - from the first contact to the completion of the transaction.
Read more Knowledge January 21, 2025 4 min read
Sales lead - types and methods of acquisition
A sales lead is a potential customer who shows interest in the product or service being offered.
Read more Knowledge January 21, 2025 4 min read
CRM system as a tool to increase sales and improve customer relations
CRM (Customer Relationship Management) systems that allow companies to comprehensively collect, analyze and use customer data.
Read more Knowledge December 5, 2024 4 min read
WhatsApp - is it worth it and how do I set up a business account?
It's worth considering whether setting up a business account on WhatsApp will benefit your organisation, and if so, how to go about it.
Read more Knowledge November 28, 2024 4 min read
Newsletter - what is it and how to create it?
A newsletter is a periodic correspondence sent by email to keep subscribers informed about current events, offers or product news.
Read more Knowledge November 28, 2024 4 min read
WhatsApp Business - what is it and how does it work?
WhatsApp Business is an app designed with businesses in mind, offering advanced features to facilitate business communication and automate selected processes.
Read more Knowledge October 29, 2024 3 min read
New EU General Product Safety Regulation - what does it mean for your business?
W obliczu szybkich zmian w zachowaniach konsumentów, strategia omnichannel staje się coraz ważniejsza, szczególnie w kontekście zwiększenia sprzedaży i podniesienia konwersji w sklepie stacjonarnym.
Read more Knowledge October 17, 2024 4 min read
What is retail marketing?
Retail marketing is an important area of marketing that focuses on methods of influencing consumers in the retail environment.
Read more Knowledge October 17, 2024 3 min read
How do you increase bricks and mortar sales with an omnichannel strategy?
With rapid changes in consumer behaviour, an omnichannel strategy is becoming increasingly important, especially in terms of driving sales and increasing conversions in the bricks-and-mortar store.
Read more Knowledge October 17, 2024 3 min read
Live Chat - what is it and how does it work?
Live chat is a popular form of communication that allows instant messaging between businesses and their customers. Find out how it works!
Read more Knowledge September 24, 2024 5 min read
Chat on a Website - How to Implement it and Integrate Customer Data
Want to add chat to your website? Check out our article on how to do it and how to integrate customer data.
Read more Knowledge September 24, 2024 3 min read
In-Store Marketing to Support Retail Sales
In-store marketing is a strategy that helps retail businesses promote their products and services. Find out how to maximise its potential!
Read more Knowledge September 23, 2024 3 min read
Customer Experience (CX) and Personalisation - What Impact Does It Have on the Customer Experience?
Want to find out how personalisation impacts the customer experience? Check out our blog post!
Read more Knowledge September 10, 2024 4 min read
How marketing automation drives success in the rapidly changing landscape of Polish e-commerce
Discover how marketing automation drives success in Polish e-commerce. Personalized campaigns, m-commerce, and process automation are key to increasing customer engagement and building lasting relationships in a rapidly changing market.
Read more Knowledge September 10, 2024 9 min read
The complete guide: How to effectively prepare e-commerce for the busy sales period
A guide to preparing your e-commerce for peak sales periods. Learn how to leverage marketing automation and content personalization to boost profits and build customer relationships during Back to School, Black Friday, and the holiday season.
Read more Knowledge August 22, 2024 4 min read
What is the Customer Journey?
Find out what the customer journey is and how path analysis applies to any business.
Read more Knowledge August 22, 2024 4 min read
Communication channels - which should you use to communicate with your customers?
Are you wondering which customer communication channels are worth using? In this article, we look at the different channels and their capabilities.
Read more Knowledge August 22, 2024 4 min read
Designing a Customer Journey Map - Using Automation and Personalisation in Customer Journey Mapping
Find out how to design a customer journey map and use automation and personalisation.
Read more Knowledge July 19, 2024 5 min read
What is conversion? A complete guide for beginners
Read our blog post to find out what conversion is, the different types of conversion, the tools to track them and why they are so important. We present a complete guide.
Read more Knowledge July 11, 2024 4 min read
What is a conversion rate? Basic information and definition
Check out our post where we discuss what conversion rate is. Let's look at the key information and definition.
Read more Knowledge July 11, 2024 5 min read
Conversion optimisation - how to increase e-commerce sales with it?
Wondering how to increase your ecommerce sales? Check out our post on optimising sales conversions!
Read more Knowledge June 20, 2024 3 min read
What is Google Chat and what is it for?
What is Google Chat and what is it used for?Google Chat is a communication platform developed by Google that is becoming increasingly popular with both businesses and individuals.
Read more Knowledge June 20, 2024 4 min read
SMS marketing - what it is and how to use text messaging for business
Thinking of investing in SMS marketing? Find out what it is and how to use it effectively.
Read more Knowledge June 19, 2024 4 min read
Introduction to mobile marketing: definition, tools and opportunities
Mobile marketing has become an integral part of the marketing strategies of today's companies, find out how you can use it in your strategy!
Read more Knowledge May 15, 2024 5 min read
iMessage vs SMS vs RCS - what's the difference?
Find out the difference between iMessage vs SMS vs RCS and choose the right communication channel for your business.
Read more Knowledge May 14, 2024 4 min read
The evolution of mobile marketing: From SMS to RCS Chat
Mobile marketing, an extremely dynamic field, has undergone a significant transformation from the simple SMS messages that dominated the early 21st century to advanced technologies such as RCS.
Read more Knowledge April 23, 2024 2 min read
What is iMessage? How do you use it for business?
Developed by Apple, iMessage is an advanced instant messaging service that integrates iOS, macOS and watchOS users.
Read more Knowledge April 18, 2024 3 min read
Marketing and customer service automation via WhatsApp - what does it involve?
The development of features such as WhatsApp Business and the WhatsApp Business API has enabled businesses to more effectively manage customer communications and implement advanced marketing processes.
Read more Knowledge April 18, 2024 6 min read
Omnichannel in practice - how to combine online and offline activities
Omnichannel strategy, involves integrating marketing, sales and customer service activities across online and offline channels
Read more Knowledge March 27, 2024 2 min read
In-App Messaging vs Mobile Push Notifications: Key differences and applications
Both in-app messaging and mobile push notifications are two important strategies for communicating with users. Find out what the differences are between them.
Read more Knowledge March 27, 2024 4 min read
Mobile wallet, e-wallet - what is a virtual electronic wallet?
Are you a consumer who wants to use an e-wallet? Or do you run a business and want to add marketing communications to your e-wallet? Check out our blog post!
Read more Knowledge March 27, 2024 3 min read
Mobile push notifications - what are they and how do they work?
Mobile push notifications are short messages sent by a mobile application to the user's smartphone, even when the application is not currently in use.
Read more Knowledge March 27, 2024 4 min read
Effective SMS campaigns - how do you create SMS messages that get noticed?
Wondering how to create SMS messages that get noticed? Read our article on effective SMS campaigns
Read more Knowledge February 19, 2024 13 min read
Exit popup to increase conversions not only in e-commerce
Chcesz wiedzieć więcej o możliwościach marketing automation? Sprawdź nasz artykuł 👉Exit popup zwiększający konwersję nie tylko w e-commerce
Read more Knowledge February 19, 2024 13 min read
The power of AI - five techniques for personalizing e-commerce
Chcesz wiedzieć więcej o możliwościach marketing automation? Sprawdź nasz artykuł 👉Potęga AI - pięć technik personalizacji e-commerce
Read more Knowledge February 19, 2024 11 min read
Product recommendations - engines, AI, personalization
Artykuł o rodzajach rekomendacji produktowych oraz o tym jak wpływają na biznes e-commerce. Dowiedz się więcej...
Read more Knowledge February 16, 2024 12 min read
Limited-time offers: how to drive conversions with scarcity marketing
Chcesz wiedzieć więcej o możliwościach marketing automation? Sprawdź nasz artykuł 👉Oferty ograniczone czasowo: jak napędzać konwersje za pomocą marketingu niedoboru
Read more Growth Hub June 6, 2023 3 min read
Applying Artificial Intelligence (AI) in E-commerce
Where can you actually put AI to work in e-commerce? Discover 9 ready-to-use applications of artificial intelligence - from product recommendations, through cross-selling, to bestsellers and promotions - that drive sales.
Read more Growth Hub May 25, 2023 2 min read
Birthday discounts and promotions - the birthday campaign in e-commerce
Birthday email campaigns generate up to 342% higher revenue than regular promotions. See how to plan an effective birthday campaign in e-commerce and which incentives work best.
Read more Growth Hub May 18, 2023 2 min read
Sales conversion and the conversion rate in e-commerce
A sales conversion is the moment when a visitor to your website takes a desired action, such as buying a product, subscribing to a newsletter, or filling out a contact form.
Read more Growth Hub 11 maja 2023 2 min read
Purchase anniversary
This scenario checks the exact purchase date of your customers and delivers personalized recommendations along with a coupon that encourages the next transaction.
Read more Growth Hub May 9, 2023 4 min read
Post-purchase upsell
The "Post-purchase upselling" scenario builds on a successful conversion, turning a prospective buyer into a recurring, loyal customer.
Read more Growth Hub 7 maja 2023 3 min read
Positive Customer Reviews of Your Company
This automation encourages customers to review a specific store on Google or brands' websites in order to grow their online communities.
Read more Growth Hub 7 maja 2023 3 min read
Wishlist Products Back in Stock
This automation proactively lets customers know that some of the products they added to their wishlist are available again.
Read more Growth Hub May 7, 2023 2 min read
Replenishment Email
A replenishment email is a great way to increase customer retention, improve the customer experience, and generate steady, predictable revenue.
Read more Growth Hub 28 kwietnia 2023 4 min read
Referral Marketing and Referral Programs in E-commerce
With this automation, you can ask your active customers to recommend your brand to their friends and family. Referral marketing is a strategy built on leveraging recommendations from satisfied customers.
Read more Growth Hub April 28, 2023 2 min read
Back in Stock
Automated product availability notifications are a tool that lets customers know when the products they are interested in return to a store's assortment.
Read more Growth Hub April 24, 2023 3 min read
Product Usage Survey
Sending a product usage survey to customers who have made a purchase aims to gather feedback on their experience with the product and to assess its quality.
Read more Growth Hub 24 kwietnia 2023 4 min read
Product Reviews After Purchase
You can use this scenario to gather more reviews about the products you sell in your online store. Send the communication automatically - right after purchase - to increase the likelihood of customer interaction.
Read more Growth Hub 24 kwietnia 2023 4 min read
Price drop
This automation notifies customers when the price of products they are interested in drops, encouraging purchases and increasing revenue from active customers.
Read more Growth Hub April 18, 2023 6 min read
10 Personalized Campaigns for the Product Page
If you plan to show users recommendations on the product page, test different options and then decide which ones are effective on your site.
Read more Growth Hub April 18, 2023 4 min read
Post-Purchase Cross-selling
Learn how to use post-purchase cross-selling to increase cart value and turn one-time buyers into loyal customers. Practical tips, email examples, and the difference between cross-selling and up-selling.
Read more Growth Hub 18 kwietnia 2023 3 min read
Win Back Inactive Users
How can you win back inactive customers in e-commerce with AI? Discover a personalized win-back scenario that lowers churn and acquisition cost, plus practical tips on channels and list hygiene.
Read more Growth Hub 18 kwietnia 2023 4 min read
Repeat Purchases
How can you increase the number of repeat purchases in e-commerce with the help of AI? Discover a scenario that predicts the moment of the next purchase and boosts LTV and repeat purchase rate through relevant recommendations and well-chosen channels.
Read more Growth Hub 18 kwietnia 2023 2 min read
Signup anniversaries
A registration anniversary is a great opportunity to reward customer loyalty and deepen the relationship. See how to plan anniversary email campaigns that reduce churn and increase order value.
Read more Growth Hub April 13, 2023 2 min read
10 Effective Discount Strategies in E-commerce
Using discounts as an incentive to buy is a common practice in e-commerce. It's worth thinking through which customers you want to reward with discounts and for which actions.
Read more Growth Hub 13 kwietnia 2023 1 min read
Ad campaign examples based on customer preferences in the fashion industry
How to personalize advertising campaigns in fashion? See 6 campaign examples built on customer preferences - from style and size, through color and occasion, to fabrics and patterns.
Read more Growth Hub April 13, 2023 2 min read
Ways to Reduce Returns
A high return rate eats into e-commerce margins. Discover 6 proven ways to reduce returns - from detailed product descriptions and photos, through reviews, to solid packaging and convenient delivery.
Read more Growth Hub March 28, 2023 7 min read
How to Learn Your E-commerce Customers' Preferences and Needs: Apparel and Footwear
How do you get to know the preferences and needs of a fashion store's customers? See how to use surveys, quizzes, recommendations and social media to accurately match your offer to each customer's style.
Read more Growth Hub March 27, 2023 5 min read
Customer Needs Analysis - Customer Preferences in the #food Category
Grocery e-commerce is a high-purchase-frequency industry. See how to analyze customer needs and preferences in the food category - from surveys and quizzes to recommendations based on purchase history.
Read more Growth Hub 27 marca 2023 2 min read
Newsletter Sign-Up - How to Obtain Marketing Consent for Email Communication
How do you effectively obtain marketing consent for email communication? Discover proven ways to increase newsletter sign-ups - from discreet forms to pop-ups with a real benefit.
Read more Growth Hub March 3, 2023 11 min read
Defining goals and metrics - how to plan KPIs (key performance indicators)?
What are KPIs and how do you choose the right metrics for e-commerce? Learn the definitions, the traits of good metrics, and a ready-made set of marketing KPIs for every level of the organization - from the board to specialists.
Read more Growth Hub 2 lutego 2023 1 min read
Abandoned Browse
A customer looked at your products but left without buying and without adding anything to the cart? The abandoned browsing scenario helps you win them back. See how it works and which variants are worth implementing.
Read more Growth Hub 31 stycznia 2023 3 min read
Generating Sales Leads by Automating Hot Lead Conversion
How do you turn hot leads into customers with automation? Discover the types of leads and an AI-based scenario that delivers your offer to the people most ready to buy.
Read more Growth Hub 31 stycznia 2023 1 min read
Winning Back Lost Customers
How to recover lost customers in e-commerce? Learn the benefits and a proven, AI-prediction-based way to bring customers back to the store - cheaper than acquiring new ones.
Read more Growth Hub January 10, 2023 1 min read
MA 2.0 & GA4 Integration
How do you measure the real impact of personalization and campaigns on sales? Discover the integration of Marketing Automation 2.0 with Google Analytics 4 and an attribution methodology built on control groups.
Read more Growth Hub 10 stycznia 2023 2 min read
Abandoned Carts in an Online Store
More than 70% of e-commerce carts are abandoned. See how to recover a share of that revenue with abandoned cart automation - email, pop-up, web-push and fast reminder scenarios.
Read more Growth Hub 10 stycznia 2023 1 min read
Welcome scenario
A welcome scenario is a series of automated messages to new contacts. See how it helps you build a relationship with the customer from the very first moment, strengthen your brand image and increase conversion.
Read more Growth Hub January 10, 2023 1 min read
Visual Similarity
Visual Similarity is a feature that, based on a photo, shows customers products with a similar style and color. See how it engages undecided users and increases conversion.
Read more Growth Hub December 23, 2022 1 min read
Tooltip Recommendation System
How does an AI-powered recommendation system increase cart value and conversion? Discover how Tooltip recommendations work and the benefits they bring to e-commerce.
Read more Growth Hub December 21, 2022 2 min read
Exit Intent Popup
An Exit Intent Popup detects the moment a user is about to leave your site and shows them an offer or a reminder. See how it works and how to use it to increase conversion.
Read more Growth Hub December 21, 2022 1 min read
Flying Popup
Flying Popup is a movable, collapsible popup that doesn't cover the entire screen - it works especially well on mobile devices. See how it works and what benefits it brings to e-commerce.
Read more Growth Hub 21 grudnia 2022 1 min read
Spin the wheel
Spin the Wheel is a gamified wheel of fortune that engages customers and encourages them to act - sign up for the newsletter, join the loyalty program, or complete a purchase. See how to use it.
Read more Growth Hub 28 listopada 2022 1 min read
Smart Assistant
Smart Assistant is an intelligent assistant that automates customer communication and improves the shopping experience on desktop and mobile. See the key use cases and benefits.
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