We unlock the potential for growth and help you achieve it - we do not just configure tools.
✦ Synerise Excellence Center
Synerise Excellence Center - the deepest expertise on the Synerise platform.
Synerise is our strategic delivery competency. We implement, run and scale Synerise for brands that want to grow - turning data, personalization, loyalty and AI search into a measurable advantage across the entire organization. 100+ implementations, 180,000 hours on a single platform.
Industries
For brands that want to grow.
Not one segment and not one industry. We activate Synerise everywhere customer data decides the advantage.
RetailFashionBeautyGroceryBankingInsuranceTelecommunicationsMedia & streamingSports & fans
Our approach
A growth partner, not a configuration vendor.
Synerise provides the capabilities. The advantage only emerges in how they are activated in a real business. That is the work we take on - with 180,000 hours of experience focused on a single platform and the nerve to lead a transformation, not just an implementation.
We design a decision layer for the whole organization, not a single campaign.
We work across many industries at once - from mid-size companies to large organizations.
A layer of AI agents speeds up the implementation and keeps quality in check.
Scope
What we do in Synerise
Full support - from the data foundation to the communication your end customer sees.
Data foundation
Source integration, event tracking and a 360° customer profile - one consistent view across the whole organization.
Marketing Automation
Automated, personalized journeys across the entire customer lifecycle - from acquisition, through activation, to retention.
Omnichannel communication
A consistent message across every channel, driven by data and events in real time.
Recommendations and personalization
1:1 recommendations and dynamic content - on the site, in the app and in communication, based on real behavior.
AI search
Relevant results, autocomplete and business rules - search that understands customer intent.
Loyalty and engagement
Loyalty, retention and engagement mechanics that build a lasting relationship with the brand.
Types of services
Everything you need on Synerise - in one place.
From strategy and implementation, through migrations and optimization, to training and running the platform. The full range of Synerise Excellence Center competencies - under one roof.
Strategy and roadmap
A growth plan on Synerise: goals, use cases and priorities tied to a real business outcome.
Implementations
From zero to production - the data foundation, configuration and first scenarios.
Migrations
Moving from legacy martech to Synerise without losing data or continuity of operations.
Audits and diagnostics
An assessment of the instance, data quality and untapped platform potential.
Optimization and Growth
Continuously improving results: A/B tests, new scenarios, scaling what works.
Managed Services
We run the platform on your behalf - campaigns, automations and quality under control.
Training and certification
Enablement programs, workshops and certification that make your team self-sufficient.
Integrations
Connecting Synerise with your entire stack via API, SDK and connectors.
Support and SLA
Care, development and guaranteed response times after go-live - with no gaps.
Training & certification
We teach teams to get the most out of Synerise.
Your team becomes self-sufficient. We run training, workshops and certification tracks - tailored to roles: marketing, CRM, data and IT. The knowledge stays with you, for years.
Foundation
Synerise basics: the 360° profile, data, events and platform logic. For new teams.
Practitioner
Campaigns, automations, segmentation, personalization and omnichannel communication in practice.
Advanced & Admin
Administration, data architecture, AI search, recommendations and predictive analytics.
Certification
The Persooa × Synerise certification track - validated competencies for your team.
Formaty
On-site workshopsOnline training1:1 sessionsTeam enablementPlaybooks and materials
Moduły
Marketing AutomationPersonalizationAI searchLoyalty - myRewardsAnalytics and predictionsPlatform administration
Full coverage
The whole platform, one team.
We do not pick a single area of Synerise. We cover them all - so data, communication and AI work in one rhythm, with no gaps between tools.
Communication
Scenarios, templates and campaigns in every channel.
Automation
Advanced journeys, real-time triggers and dynamic segmentation.
AI recommendations
Product recommendation engines onsite, in email and in the app.
AI search
Index, autocomplete, rules and synonyms tuned for conversion.
AI analytics
Predictions, scoring and dashboards that lead to decisions.
Integrations
Connecting data with your entire stack via API and SDK.
Dynamic content
Advanced content logic and personalization at the template level.
Human + AI
People set the direction. AI sets the pace.
Experts bring strategy, judgment and direction. AI agents bring scale, speed and continuity. Together they unlock the potential for growth and help you achieve it - faster than either could alone.
People
Strategy, judgment and growth direction.
AI agents
Scale, pace and continuity - with no gaps.
Together
Shorter time-to-value and higher team throughput.
Channels
Every channel, one profile.
One decision engine drives consistent communication everywhere the customer is.
E-mailSMSMMSWeb pushMobile pushIn-appOn-siteRCSWhatsApp
Integrations & Loyalty
Natively integrated with Synerise.
We work in native integration with the Synerise platform. In loyalty, we also partner with leading platforms - connecting Synerise to the customer's existing ecosystem.
Partners in Loyalty
Oracle
Loyalty & CX
Salesforce
Loyalty Management
Comarch
Loyalty Management
Creatio
CRM & Loyalty
Results
Scale that makes a difference
Results depend on the industry, scale and starting point - these are averages observed across projects.
+0%
Marketing consents
average uplift in A/B tests (Persooa data)
+0%
Average order value (AOV)
average uplift in A/B tests (Persooa data)
+0%
Average revenue per user (ARPU)
average uplift in A/B tests (Persooa data)
0M+
Messages per year
personalized, delivered (Persooa data)
Awards and recognition
Technology recognized around the world.
The platform we work on isn't just claims. Synerise wins international AI/ML competitions and is cited by technology leaders.
KDD Cup 2021
Top places in one of the world's most prestigious AI/ML competitions (OGB-LSC) - alongside teams like Baidu and DeepMind.
SIGIR eCom · Rakuten 2020
1st place in the international Data Challenge.
WSDM · Booking.com 2021
2nd place in the Data Challenge.
ACM RecSys · Twitter 2021
2nd place in the RecSys Challenge.
Cleora
A proprietary graph-embedding algorithm released as open research.
BaseModel.ai
A behavioral foundation model - Synerise's own AI technology.
ACM RecSys Challenge 2025
Synerise as organizer and sponsor of the international recommendation competition.
Recognition by technology leaders
The platform cited, among others by Microsoft, as an example of AI operating on real-time behavioral signals.
Trust
Synerise expertise and the people behind it.
Behind every implementation there are specific people and specific competencies.
AS 
Arkadiusz Seredyn
CEO, Persooa
"Synerise is our core delivery specialization. We do not sell configuration - we unlock the potential for growth and help brands achieve a real business outcome."
JK 
Jarosław Królewski
CEO & Founder, Synerise
"Persooa is an experienced Synerise implementation partner - a team that turns the platform's capabilities into real growth for clients' businesses."
Your next step The platform provides the capabilities.
The platform provides the capabilities.
We turn them into an advantage.
Let's talk about how Synerise can change the way your organization speaks with the customer.