Powered by a single data engine and a single personalization logic. The customer does not think in terms of channels - they browse on their phone, buy on their laptop, pick up in store - we connect all touchpoints into one orchestrated journey.
The customer does not think in terms of channels - they browse on their phone, buy on their laptop, pick up in store. Brands managing email, SMS and push separately produce inconsistent experiences, duplicated messages and waste budget contacting a customer who has already converted in another channel. We connect all touchpoints into one orchestrated journey.
Marketing Automation 2.0 deployments at Persooa clients bring on average a 9% revenue increase, a 17% AOV increase and a 30% conversion increase.
Multichannel customers generate a 30% higher CLV than customers using a single contact channel.
We guarantee the first results of deployment within 90 days.
Every customer event - a purchase, a cart abandonment, a return after a break - triggers a coordinated sequence across multiple channels at once: email, SMS, web push, mobile app, WhatsApp, RCS, Mobile Wallet.
The engine automatically stops the sequence after conversion and moves the customer to the next stage of the journey. The customer will not receive a coupon by email an hour after buying through push.
Business value: a higher overall response rate to the sequence, elimination of duplicated messages, a consistent experience across all brand touchpoints
Not every customer reacts the same way to email, SMS or push.
Predictive models analyze each person's interaction history and automatically select the channel with the highest probability of a response - for a given customer, scenario and time of day. For customers unavailable in their preferred channel we trigger an automatic fallback: no RCS switches to SMS, no app - to email.
Business value: higher open rate and click rate in campaigns, a lower cost of reach per conversion, reduced communication pressure on customers not interested in a given channel
We segment recipients predictively - based on lifecycle stage, device and purchase history - and every message contains dynamic content blocks with AI recommendations, special offers and loyalty point balances.
We test each creative for deliverability and openability across all browsers before sending. For Orange, an email strategy based on AI personalization translated into more than a 10× increase in orders from the channel and a 3× increase in conversion.
Business value: higher revenue from the email channel, increased conversion on triggered and mass campaigns, lower communication costs thanks to more accurate targeting
SMS reaches every phone, but RCS takes this communication to a new level - branded messages with the brand logo, product carousels and CTA buttons right inside the native messaging app, without installing an app.
We deploy an automatic fallback: customers without RCS support receive SMS, iPhone users - iMessage. One flow, full reach, zero loss of contact.
Business value: a higher CTR than classic SMS while keeping its reach, branded communication without an app, readiness for the growing mobile messaging channel
The mobile app and Mobile Wallet are the channels with the highest engagement rate - the customer always carries them with them.
We send personalized push notifications tied to in-session behavior: a viewed product, an abandoned cart, a price change. Geofencing automatically sends a push offer when the customer is near a brick-and-mortar store. The loyalty card, coupons and QR codes are available without logging in, always at hand.
Business value: a higher coupon redemption rate, an increase in brick-and-mortar store visits, effective communication without SMS costs
First-party data from the CRM and the MA platform goes directly to advertising platforms - Google Ads, Meta, programmatic - creating hyper-personalized segments matched to the stage of the purchase journey.
We build lookalike audiences based on the best customers, suppression lists for those who have just bought, and dynamic reactivation segments for dormant ones. Paid campaigns and owned media run on the same segmentation logic - no message inconsistency.
Business value: a lower CAC thanks to more accurate targeting, a higher ROAS, elimination of spend on customers who have already converted
The same engine that drives email campaigns personalizes website content in parallel - banners, product order in listings, recommendation frames and pop-ups.
A customer arriving from a reactivation campaign sees an offer matched to its context. A returning customer sees products from the most frequently bought category. This is how Coccodrillo achieved a 26% increase in basket value and a 16.5% increase in transactions from recommendations.
Business value: a higher AOV and conversion on category pages, message consistency between the campaign and the landing page, better advertising budget efficiency
More than 50% of customers want direct contact with the product before purchase - the physical store remains an important point on the purchase journey.
We combine offline and online data into a single customer profile, and the cashier sees recommendations and active promotions for a specific person on screen. We enrich electronic receipts with personalized AI recommendations. Geofencing sends a push offer when the customer appears near a store.
Business value: a higher AOV in the offline channel, increased CLTV of multichannel customers, a complete view of the customer combining online and offline data
WhatsApp is one of the most popular communication channels in the world, with high open and response rates.
We deploy automated service and sales scenarios: order confirmations, delivery notifications, reaction to an abandoned cart, complaint handling. Analogously, we activate Apple iMessage for iPhone users and Google Business Messages for customers searching for the brand on Google - every channel is powered by the same data platform.
Business value: a higher response rate than email and SMS, reduced customer service costs, availability in the channel preferred by the customer
Customer service centers are overlooked when designing personalized Customer Journeys - the agent sees the ticket, but does not know what the customer viewed or that they abandoned their cart three times.
We provide agents with a full customer profile in real time: previous purchases, recently viewed products, contact history and lifecycle stage. Every web chat interaction goes back to the MA platform as a segmentation signal - we turn customer service tickets into data for subsequent campaigns.
Business value: higher service quality without asking for data we already have, lower churn thanks to better problem resolution, customer service insights feeding segmentation and campaigns
We combine transactional and behavioral data with postal mailings - personalized catalogs, coupons and invitations arriving when digital communication is not enough.
Mailings can be triggered individually (e.g. reaching VIP status, no activity for 6 months) or in bulk for a selected segment. Direct Mail closes omnichannel reach for customers not converted by digital channels and makes the brand stand out in a saturated environment of mobile notifications.
Business value: reaching digitally inactive segments, strengthening relationships with premium customers, fully closing omnichannel reach
We deliver revenue attribution reports for every scenario and channel - you can see how much a specific triggered campaign, onboarding sequence or reactivation program earned.
We monitor CLV, churn, AOV and conversion in real time, flagging scenarios with declining effectiveness before they start to cost. We track reports broken down by country, city, store and product category.
Business value: transparent ROI from every channel and scenario, faster decisions about budget optimization, less time spent on manual reporting
Knowledge and practical tips on Synerise, AI and personalization.
Three free, interactive Persooa calculators: compute Customer Lifetime Value (CLV), the annual cost of churn and the ROI of a loyalty program for your e-commerce.
Read moreA comparison of Synerise with the largest MarTech platforms. A proprietary foundation model trained on behavioral data, the TerrariumDB database, 31 billion events per month and 50 features you won't find at the competition.
Read moreAn analysis of the 7 main causes of cart abandonment in e-commerce and concrete ways to eliminate them.
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