We design, implement and run a loyalty program tailored to your industry - integrated with behavioral data, Marketing Automation and AI. Every interaction builds a long-term relationship and a measurable increase in CLV.
Acquiring a new customer costs many times more than retaining an existing one, and without a mechanism to hold them, even a well-run store loses customers to the competition. We design, implement and run a loyalty program tailored to your industry - integrated with behavioral data and communication channels, so that every interaction builds a long-term relationship.
75% of consumers are more likely to return to a brand that offers attractive loyalty rewards.
Customers participating in loyalty programs buy on average 12-18% more often than customers without a program.
We guarantee the first effects of the deployment within 90 days.
An automated points engine awards rewards for every desired customer behavior: a purchase, a newsletter sign-up, providing a birth date, leaving a review, consent to SMS or web push.
We can differentiate the value of points depending on the product (higher points for high-margin products), the bundle, the season or the moment in the journey - for example, higher points for completing an abandoned cart. The system automatically manages activation, expiration and reminders about unused points.
Business value: an increase in the number of repeat purchases, higher margins thanks to controlled point values, acquisition of profile data at no additional cost
Customers exchange accumulated points for discounts, coupons, products from surplus stock or rewards in the area of sustainability.
We implement dynamic price recalculation on the product page - the customer sees right away how much they will pay after points are taken into account. We also remind customers about rewards they have claimed but not used, which effectively stimulates a return to the store.
Business value: a higher rate of returning customers, clearing surplus stock, strengthening the image of a socially responsible brand
The program operates in a multi-tier model - the customer advances through successive statuses, unlocking growing privileges.
This motivates them to increase the frequency and value of purchases, and holders of higher statuses are activated with dedicated reactivation campaigns featuring recommendations matched to their history. Progress to the next level is visible in the user panel in real time.
Business value: higher CLV, better retention of premium customers, natural motivation to increase basket value
Every program member has access to a personalized panel where they see their points balance, transaction history, available rewards, coupons and QR codes.
The panel promotes product groups with a higher point value and displays personalized recommendations based on purchase history. It is also the central place for omnichannel communication - it integrates online and offline experiences in a single view.
Business value: higher engagement of program members, more sessions initiated from the panel, better knowledge of the product offer among loyal customers
The program does not end at the online store.
We synchronize data with brick-and-mortar points of sale - the customer collects and redeems points both online and in the physical store. The cashier can view product recommendations and active promotions for a specific customer on screen. Analyzing purchasing behavior across both channels gives a complete picture of the customer and allows for precise reactivation actions.
Business value: a consistent omnichannel experience, higher CLV of multichannel customers, better data for segmentation and prediction
Beyond email, SMS and web push, we activate Mobile Wallet and the mobile app as a dedicated communication channel for the program.
The customer always has their loyalty card with them - with the current points balance, available rewards and coupons. Geolocation data makes it possible to send notifications near a point of sale, and the integration with POS works in real time.
Business value: a higher rate of opens and coupon redemptions, more effective communication without SMS costs, an increase in visits to brick-and-mortar stores
The program engine is fully integrated with Marketing Automation - points, reactivation and status campaigns launch automatically based on customer behavior.
Scenarios such as reactivating a user with expiring points, a campaign after the first purchase or dedicated communication for holders of a higher status include personalized product recommendations based on AI data.
Business value: higher conversion of loyalty campaigns, a smaller budget write-off for mass communication, faster CLV growth
For VIP customers and holders of the highest statuses we implement personalized direct mailings - catalogs, event invitations, physical coupons and rewards.
Direct Mail combines transactional and behavioral data with traditional post, reaching customers for whom physical contact with the brand strengthens loyalty more than another push message. Mailings can be triggered individually (e.g. reaching platinum status) or in bulk for a segment.
Business value: higher engagement of the premium segment, strengthening relationships with the most valuable customers, distinguishing the brand in a saturated digital communication environment
Knowledge and practical tips on Synerise, AI and personalization.
Three free, interactive Persooa calculators: compute Customer Lifetime Value (CLV), the annual cost of churn and the ROI of a loyalty program for your e-commerce.
Read moreA comparison of Synerise with the largest MarTech platforms. A proprietary foundation model trained on behavioral data, the TerrariumDB database, 31 billion events per month and 50 features you won't find at the competition.
Read moreAn analysis of the 7 main causes of cart abandonment in e-commerce and concrete ways to eliminate them.
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