We send the right message at the right moment, before interest cools and the opportunity is lost. A customer event - an abandoned cart, a hover over a product, a return after a break - triggers a campaign automatically, instantly and with full behavioral context.
Mass sends at fixed times reach customers when it is convenient for the marketing team - not when the customer is ready to buy. Every hour of delay between a customer's behavior and the brand's response lowers the effectiveness of the communication. Real-time triggers reverse this logic: it is the customer's event that triggers the campaign - automatically, instantly and with full behavioral context.
Triggered campaigns generate up to 3 times higher conversion rates than mass sends at a fraction of their cost.
Deploying an abandoned cart sequence at Persooa clients recovers on average 10% of abandoned transactions (AKARDO).
Orange achieved more than a 10-fold increase in orders from the email channel after deploying personalized triggered scenarios.
The customer added products to the cart but did not complete the purchase.
The trigger launches a sequence: an email with the cart contents and complementary recommendations, and in the next step a discount coupon applied automatically without needing to enter a code. The engine stops the sequence immediately after a purchase in any channel - the customer does not receive a discount after they have already paid.
Business value: recovery of revenue from abandoned sessions, a higher cart closing rate, reduced cost of acquiring a transaction
The customer spent time on a product page or in a category but did not add anything to the cart.
The trigger launches two channels in parallel: an email with recommendations based on the browsed products and a personalized pop-up on the next visit to the site. The message takes into account purchase history and the visual similarity of products - it is not a generic reminder.
Business value: conversion of undecided traffic, higher return from sessions without a purchase, building the habit of returning to the store
The customer viewed a product unavailable in their size or variant.
The trigger notifies them immediately when stock changes - by email, SMS or web push, depending on the customer's channel preferences. The message contains a direct link to the product and optionally recommendations of similar items available right now.
Business value: recovery of purchase intent from the out-of-stock period, a higher conversion rate on previously interested customers, fewer cancellations due to stock shortages
The customer added a product to their wishlist or viewed it repeatedly.
The trigger detects the price reduction and immediately sends a personalized notification with the new price and a direct link to purchase. This is a moment of high purchase intent - the customer was waiting for exactly this opportunity.
Business value: higher conversion on watched products, more effective management of promotions and seasonal sales, sales growth without costly mass campaigns
The moment right after the first transaction is a window to build the habit of returning.
The trigger launches an onboarding sequence: a thank-you for the purchase, recommendations of complementary products, information about the loyalty program and an invitation to the next purchase with an appropriate incentive. The customer is most engaged - it is worth taking advantage of this before the relationship cools.
Business value: a higher second-purchase rate, faster CLV growth of new customers, lower cost of activating the loyalty program
AI monitors customers who stop showing activity and detects the moment when the risk of churn is highest - before the customer leaves for good.
The trigger launches a reactivation campaign with a personalized offer based on purchase history: products from the most frequently bought category and an incentive matched to the customer's value to the brand. For customers with an offline purchase history - geofencing sends a push when the customer appears near a brick-and-mortar store. Thanks to triggered personalization campaigns, Homla achieved a 14% increase in revenue per user and an 8% increase in the number of transactions.
Business value: churn reduction, recovery of revenue from the at-risk segment, a higher rate of returning customers
A single trigger launches sequences across multiple channels simultaneously - email, SMS, RCS, WhatsApp, Apple iMessage, web push, mobile app, Mobile Wallet - with fallback logic adapted to the customer's preferences.
The abandoned cart trigger launches not only an email but also retargeting in Google Ads and Meta - the customer sees a consistent message both in their inbox and on social media. The behavioral engine tracks the response and automatically stops the sequence after conversion across all channels simultaneously - the customer does not receive an ad for a product they have just bought.
Business value: a higher overall response rate to the sequence, a consistent omnichannel experience, automatic disabling of ads after conversion without manual work in advertising platforms
Knowledge and practical tips on Synerise, AI and personalization.
Three free, interactive Persooa calculators: compute Customer Lifetime Value (CLV), the annual cost of churn and the ROI of a loyalty program for your e-commerce.
Read moreA comparison of Synerise with the largest MarTech platforms. A proprietary foundation model trained on behavioral data, the TerrariumDB database, 31 billion events per month and 50 features you won't find at the competition.
Read moreAn analysis of the 7 main causes of cart abandonment in e-commerce and concrete ways to eliminate them.
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