Not every customer needs a conversation with a consultant - sometimes it is enough to put the right offer or reminder in front of them at the right moment. That is exactly what the Smart Assistant does: it automates communication and simplifies everyday marketing work while lowering the cost of digital marketing.
Table of contents
- 01 How to use the Smart Assistant in practice?
- 02 What are the key advantages of the Smart Assistant?
- 03 Summary
01 How to use the Smart Assistant in practice?
This is a feature that greatly improves the customer's shopping experience. On both desktop and mobile, it unlocks new possibilities that simplify and boost the efficiency of growing your email database and building further intelligent automations to improve communication with your customers. In doing so, it reduces the cost of digital marketing. Key use cases:
- sending a discount coupon for any product from a selected category (for example, recently viewed, favorite, or cart products);
- sending communication the moment a selected product goes on sale;
- preparing a dynamic landing page with similar or complementary products when the customer returns to your store.
02 What are the key advantages of the Smart Assistant?
- growth of the customer base
- growth in cart value
- growth in customer return rate
03 Summary
The Smart Assistant is a way to scale personalized communication without expanding your team - the intelligent assistant puts a relevant coupon, a sale notification, or a tailored landing page in front of the customer exactly when it makes sense. The result is a larger customer base, higher cart value, and more frequent returns, all at a lower marketing cost.