Classic popups on a phone can cover the entire screen and annoy the customer - and an annoyed customer leaves. The Flying Popup solves this problem: it's a movable, collapsible message that the user can slide aside or hide instead of closing the whole page. As a result, it grabs attention without ruining the shopping experience.
Table of contents
- 01 What is a Flying Popup?
- 02 How does a Flying Popup work?
- 03 What benefits does a Flying Popup deliver?
- 04 When is it worth using a Flying Popup?
- 05 Summary
01 What is a Flying Popup?
A Flying Popup is a type of popup that can be moved freely and easily expanded and collapsed. Unlike a classic popup, which takes over the center of the screen and blocks the content, a Flying Popup stays visible but doesn't get in the way of browsing the page. Thanks to its flexible form, it has hundreds of use cases and doesn't require dozens of tests on different mobile devices.
02 How does a Flying Popup work?
A Flying Popup appears as a small, movable element on the page or in the app. The user can collapse it into a compact form, expand it when they want to see the details, or move it to another spot on the screen. The popup stays available throughout the entire visit, but it's the customer who decides when to use it - which significantly reduces any sense of intrusiveness.
03 What benefits does a Flying Popup deliver?
- A better mobile experience: it doesn't cover the whole screen, so it improves the customer experience and popup conversion on mobile devices.
- Less intrusiveness: the user decides when to expand the message, which reduces the risk of them leaving the page annoyed.
- Versatility: a single flexible form works across hundreds of use cases, with no need for separate tests on every device.
04 When is it worth using a Flying Popup?
A Flying Popup works well anywhere you want to keep a message in view without interrupting the shopping journey - for example, with a promotion, a newsletter sign-up, a discount reminder, or an incentive to complete a purchase. It's especially effective on mobile, where screen space is limited.
05 Summary
The Flying Popup is the answer to the biggest problem with classic popups on mobile devices - intrusiveness. Its movable, collapsible form lets you keep a message in view without blocking the content, which improves the customer experience and conversion. It's a convenient alternative to standard dialog boxes anywhere browsing comfort matters.