Not every customer who looks at products buys them right away - many leave the site without adding anything to their cart. The abandoned browse scenario lets you go back to them and remind them of the products they were interested in. According to market reports and Persooa's own experience, many retailers have seen a sales increase of over 20% thanks to this technique.
Table of contents
- 01 How does the abandoned browse scenario work?
- 02 How to use abandoned browse for a bestseller?
- 03 How to use abandoned browse in a top category?
- 04 What benefits does the abandoned browse scenario deliver?
- 05 Summary
01 How does the abandoned browse scenario work?
The abandoned browse scenario responds to users who view products but leave the site without making a purchase and without leaving any products in the cart.
At this stage of the funnel, customers are encouraged to keep browsing the site by sending an email featuring the products they recently viewed along with additional recommendations.
02 How to use abandoned browse for a bestseller?
The abandoned browse scenario (best-selling product) targets customers who viewed one of your best-selling products but left the site without adding it to their cart. This scenario focuses on the best-selling product, and the campaign can include marketing materials such as a long description or customer-written reviews of the product.
03 How to use abandoned browse in a top category?
The abandoned browse scenario (best-selling category) targets customers who viewed a product from one of your best-selling product categories but left your site without adding any products to their cart.
You can include a buying guide in your campaign with instructions that help your customers make a better, more informed decision.
04 What benefits does the abandoned browse scenario deliver?
The solutions we offer contribute to:
- converting prospects into first-time buyers;
- turning first-time buyers into active customers;
- retaining active customers;
- winning back inactive customers.
05 Summary
Abandoned browse is a signal of interest that would be a shame to waste - the customer has looked at the products, so all you need to do is remind them at the right moment. Tailor the scenario to the situation: remind them of a specific product, showcase a bestseller with reviews, or include a buying guide for a top category. This way you recover traffic that would otherwise be lost for good.