Survey-data automation - customer satisfaction measured in real time and the opportunities to grow research thanks to the Synerise + SurveyLab integration for CCC.
Collecting and analyzing user feedback can be a time-consuming process - especially when it is still done manually. Processing large amounts of data from different sources and then combining it to achieve the best possible business results can also be a challenge.
If you want to streamline the entire process of gathering consumer opinions while getting useful information far faster than before, read on.
Table of contents
- 01 How does CCC use survey automation?
- 02 How to automate survey data (Synerise + SurveyLab)?
- 03 How does the SurveyLab integration with Synerise work?
- 04 Where else can you use online surveys?
- 05 Summary
01 How does CCC use survey automation?
Marketers at CCC know the value of customer opinions perfectly well. They also have extensive experience in this area, gained thanks to the CCC loyalty program.
It all starts in the brick-and-mortar store. When a Club member makes a purchase, the transaction event triggers the sending of a message with a dynamic link to a survey that has personalized parameters. Once the survey is completed, an event containing the individual user's parameters is sent to Synerise, and all the information about the transaction itself, as well as the survey answers, is stored in the customer profile.
02 How to automate survey data (Synerise + SurveyLab)?
Thanks to SurveyLab, a tool integrated with the Synerise platform, it is possible to make the process of creating professional and customized surveys easier and more efficient.
Thanks to this simple integration, you can:
- automatically send surveys once a specific event is triggered,
- collect and store answers in customer profiles in Synerise, while enabling data analysis in real time.
03 How does the SurveyLab integration with Synerise work?
SurveyLab provides its own API (Application Programming Interface), which allows easy data exchange with the Synerise platform. Being able to use a universal API lets you obtain information from surveys, i.e. the questions and answers collected, as well as the defined events and their parameters. On the Synerise side, a dynamic link is created with up to eight defined parameters, along with the survey link itself. These parameters can have names tailored to customers' individual business needs. Then, once the survey is completed, an event is sent to Synerise that is populated with the custom parameters defined above.
The integration with Synerise offers the ability to enrich the customer's behavioral profile and create various analytics and automation journeys based on the information collected. This can help you make better decisions about marketing strategies. It will also help increase customer engagement by recognizing their needs and then using this information to create marketing campaigns tailored to the target group. These, in turn, will drive sales growth. You can also use the data to generate various analytical reports that help identify areas for improving customer service quality. What is more, the automation made possible by Synerise makes it easier to take action based on the opinions gathered from customers, giving them an even better perception of the brand and contributing to positive experiences.
04 Where else can you use online surveys?
Surveys conducted online, such as satisfaction surveys or contact forms, have great value not only for marketers, but can also be useful in the process of conducting market research, HR, UX, and enriching consumers' behavioral profiles.
05 Summary
Automating satisfaction surveys turns tedious, manual feedback collection into a smooth process that works in real time. The key is triggering surveys with a specific event (e.g. a transaction) and saving the answers directly in the customer profile - just like in the CCC example with the Synerise + SurveyLab integration. This way, opinions do not end up in a disconnected table, but instead enrich the behavioral profile and feed further marketing scenarios.