This automation proactively informs customers that some of the products they added to their wishlist are back in stock.
Table of contents
- 01 What benefits does back-in-stock notification deliver?
- 02 What tips will boost effectiveness?
- 03 Why are wishlists important to customers?
- 04 Summary
01 What benefits does back-in-stock notification deliver?
This feature contributes to:
- Promoting first purchases.
- Reducing customer churn.
- Increasing purchase frequency.
- Stimulating traffic in the online store.
- Driving further purchases.
- Growing revenue from active customers.
Wishlists let customers save products "for later", which comes in handy when they don't want to buy them at that particular moment. They also make it easy to quickly find the products they're interested in when they return to the store.
Availability notifications and wishlists allow online retailers to:
- Identify trends and optimize merchandising tactics.
- Measure the effectiveness of follow-up email marketing campaigns and determine which tactics deliver the best results.
- Track which products end up on customers' wishlists and which of them customers buy.
- Increase traffic in the online store and promote the brand.
Wishlists let you see what customers need and want at a given moment. This data can help companies build effective marketing strategies, form deeper, emotional relationships with customers and increase sales.
02 What tips will boost effectiveness?
- Try adding recommendations for similar products to your emails.
- Send at least one follow-up featuring similar products.
- Let the customer know that the wishlist products will soon go on sale.
- Run A/B tests - the most recently added product vs. all added products.
- Customer not responding? Ask the customer whether they're still interested in the products they added.
03 Why are wishlists important to customers?
Wishlists matter to many people for a variety of reasons. For customers, they're an interesting option that:
- Lets you save products "for later". A wishlist might relate to a home that's being furnished, or a dog you'll adopt in a few months. They act as reminders to buy the things you'll need in the future.
- Educates customers. Most online e-commerce stores require you to create an account in order to save a wishlist. By creating that account, customers can receive more information about the products on their wishlist.
- Can offer a sharing option. You can share your wishlist with loved ones and friends, making it easier for them to choose gifts for occasions such as Christmas, birthdays, weddings and more.
04 Summary
Notifying customers when wishlist products are back in stock is a scenario that reaches the customer exactly when their interest is at its highest - and that translates into higher conversion and more frequent purchases. Wishlists also give you valuable data about what customers really want. Use it for accurate recommendations, test different communication variants and remind customers about products at the right moment.