PROGRAM CARD - Bauhaus PLUS CARD

Program name: Bauhaus PLUS CARD
Distinction: annual B2B cashback for professionals
Brand / operator: BAUHAUS AG
Family / owner: BAUHAUS AG (privately held by the Baus family; none / independent)
Industry: DIY and construction
Industry benchmark: no
Market: DE (variants: AT, CH, LU - with different bonus parameters)
Related programs: BAUHAUS PLUS CARD Österreich (AT - 7% instant + 3% annual from €3,000), BAUHAUS PLUS CARD Schweiz (CH - from CHF 8,000), BAUHAUS PLUS CARD Luxembourg (LU)
Status: active
Legal / temporal status: no restrictions
Launch year: no public data
Main type: B2B
Additional type: cashback
Enrollment cost: free (a current proof of business activity is required: Gewerbeschein or Handelsregisterauszug)
Channels: in-store (all German BAUHAUS centers), online (bauhaus.info), BAUHAUS mobile app
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3 - a B2B program with POS integration, invoice-based billing, an individual credit limit and support for multiple employee cards; business customer verification required
Main KPI (impact strength): wallet share (high)

Descriptive sections

0. Summary

Bauhaus PLUS CARD is a corporate card for entrepreneurs, companies, the self-employed and private property owners. It entitles holders to a 10 percent annual rebate on qualifying purchases above EUR 5,000, purchases on account (Kauf auf Rechnung), and access to exclusive special offers. The card supports up to 98 additional sub-cards for employees.

1. Objectives and context

The program is designed to increase BAUHAUS's share of B2B customer spending - primarily craftsmen, construction firms and property managers - through a financial incentive in the form of an annual Rückvergütung. The built-in credit limit for invoice purchases simplifies company accounting and increases basket value.

2. Target group

Business customers only: entrepreneurs, companies, self-employed persons and private owners of rental properties based or operating in Germany. Participation requires formal confirmation of business activity status.

3. Architecture and type

Registration: application submitted at a store (with a Gewerbe document) or online (document upload + identity confirmation in person at the store after BAUHAUS approval).
Activation: after verification, the card (and optionally the credit limit for buy-on-invoice) is activated; up to 98 sub-cards for employees can be requested.
Qualifying purchases: every receipt paid with the PLUS CARD in-store or in the online shop counts toward the bonusfähige Einkaufssumme (excluding: marketplace products, gas deliveries, services, vouchers, discounted goods, items with a beanspruchter Tiefpreisgarantie, and products marked as excluded from bonus accrual).
Annual settlement: after 12 months - if the qualifying total is ≥ EUR 5,000 - BAUHAUS automatically refunds 10% of that amount (refund form: account credit, voucher or bank transfer - at BAUHAUS's discretion; outside the terms).
Special offers: regularly available offers exclusively for PLUS CARD holders in stores and the app.

4. Earn & burn mechanics

Accrual: no points; qualifying purchases summed in EUR over a 12-month billing cycle
Threshold and redemption: min. EUR 5,000 bonusfähiger Umsatz within 12 months → 10% Rückvergütung (refund on the entire qualifying total); below the threshold - no Rückvergütung for that period
Reward forms: annual cash refund / account credit; buy on invoice (Kauf auf Rechnung) with an individual credit limit; exclusive special offers for cardholders
Point expiration: not applicable (annual cashback model, no points)

5. Emotional value

The program addresses the professional mindset: the reward is real monetary savings, not points or statuses. The ability to settle company purchases on a single consolidated monthly invoice reduces administrative burden - a value appreciated by small trade businesses and property managers.

6. Gamification

The annual EUR 5,000 threshold creates motivation to concentrate purchases at BAUHAUS (wallet share) so as not to "lose" the 10% bonus
Employee sub-cards enable joint building of company volume - a group aggregation effect
Exclusive special offers create a sense of belonging to a closed club of professionals

7. Differentiation

Against B2B programs in the DIY sector (Hornbach ProfiCard, Leroy Merlin Klub PRO, CastoPro), the PLUS CARD stands out for its simplicity - no points, one clear metric: 10% over the year. Additional value comes from the credit limit and consolidated invoices, which are not offered by, for example, heyOBI.

8. Data and personalization

Data collected at registration: company details, VAT number/Handelsregisternummer, IBAN, authorized person's details, Gewerbe document
Consents: GDPR / DSGVO; optional newsletter
Personalization: no public data on offer personalization; exclusive campaigns for the PLUS CARD segment (outside the terms)

9. Technology

BAUHAUS mobile app (iOS/Android) - displays the digital card, review of online purchases, access to the PLUS CARD account
Online account on bauhaus.info - overview of turnover on main and additional cards
POS integration in physical stores
Loyalty platform provider and back-end: no public data

10. Communication and lifecycle

Communication channels: email (consolidated invoices, confirmations), customer service center, app
Onboarding: online or in-store application → verification → card + credit limit information by mail or via the online account
Retention / reactivation: automatic renewal of the 12-month cycle; no public data on reactivation campaigns

11. Conclusion / inspiration for the almanac

Bauhaus PLUS CARD shows that in B2B DIY a pure cashback "deduct 10% over the year" can be more effective than a points system - a transparent mechanism that eliminates point value depreciation and works as a de facto volume discount, encouraging the concentration of all purchases with a single supplier.

Sources: BAUHAUS Deutschland - PLUS CARD page (bauhaus.info, retrieved 2026-06-25); BAUHAUS Österreich - PLUS CARD page (bauhaus.at, retrieved 2026-06-25); kaufDA.de - article on the BAUHAUS PLUS CARD (February 2024); search results regarding the AGB PLUS CARD (BAUHAUS DE/AT/CH)
Terms (link): https://www.bauhaus.info/s/service/fuer-profis/plus-card
Entry compiled on: 2026-06-25

Bauhaus PLUS CARD