Loyalty Almanach
100+ loyalty programs - mechanics, architecture and takeaways in one place.
★ motoryzacja i serwis
ADAC (Allgemeiner Deutscher Automobil-Club) - Membership
ADAC e.V.
ADAC is Europe's largest automobile club with 22.7 million members, offering paid membership across three tiers. The value lies not in points or coupons but in access to services: 24/7 roadside assistance, foreign assistance, legal and medical advice, and the Vorteilswelt - a package of discounts with retail partners.
★ moda i odzież
adiClub
adidas AG
adiClub is a free, four-tier adidas membership program available globally. It combines classic point collection for purchases with rewarding physical activity (workouts in the adidas Running app) and engagement (reviews, profile completion). Points are used to advance through tiers and to redeem for rewards - from vouchers to exclusive products and event tickets.
★ drogerie i uroda
Advantage Card (Boots Advantage Card)
Boots (Walgreens Boots Alliance)
Boots Advantage Card is one of the oldest and largest loyalty programs in British retail, operating continuously since 1997. Members collect 3 points for every pound spent, and each point is worth 1p when redeemed exclusively against purchases at Boots. The program covers approx. 17 million participants and in 2026 shifted away from mass discounts toward personalized, data-driven offers.
★ hotele
ALL - Accor Live Limitless
Accor S.A.
ALL - Accor Live Limitless is a free, tier-based loyalty program from Accor Group, serving 100 million members across 5,400+ hotels under 57 brands - from ibis to Raffles and Fairmont. Members collect Reward points during stays and with lifestyle partners, then redeem them for free nights or unique experiences. Five status tiers (Classic, Silver, Gold, Platinum, Diamond) progressively unlock benefits ranging from room upgrades to breakfasts and Executive Lounge access.
DIY i budowlanka
B&Q Club / TradePoint
B&Q
B&Q Club is a free coupon-based program for DIY consumers in the United Kingdom, built on personalized discounts emailed after every purchase - with no points system. TradePoint is a parallel, free program for construction professionals, offering a percentage discount on purchases once monthly spending thresholds are reached. Both operate under the B&Q / Kingfisher brand.
DIY i budowlanka
B&Q Club / TradePoint
B&Q Limited
B&Q Club and TradePoint are two loyalty programs running in parallel under the B&Q brand (Kingfisher). B&Q Club is aimed at individual consumers and is based on coupons and personalized offers without a points system. TradePoint is a free program for professionals (builders, decorators) offering a progressive percentage discount - up to 10% - dependent on monthly spend.
★ transport i mobilność
BahnBonus
DB Fernverkehr AG
BahnBonus is Deutsche Bahn's free loyalty program aimed at long-distance train passengers. For every euro spent on ICE/IC/EC tickets and BahnCards, participants receive bonus points and status points. Bonus points can be redeemed for free journeys, seat reservations, or upgrades to 1st class; status points unlock three levels of privileges (Silver, Gold, Platinum). The program weaves a narrative of sustainable mobility into every touchpoint with the brand.
DIY i budowlanka
Bauhaus PLUS CARD
BAUHAUS AG
Bauhaus PLUS CARD is a corporate card for entrepreneurs, companies, the self-employed and private property owners. It entitles holders to a 10 percent annual rebate on qualifying purchases above EUR 5,000, purchases on account (Kauf auf Rechnung), and access to exclusive special offers. The card supports up to 98 additional sub-cards for employees.
★ drogerie i uroda
Beauty Insider / MY SEPHORA
Sephora
Sephora runs one of the most influential loyalty programs in the beauty industry. In the US/Canada it operates as Beauty Insider (Insider → VIB → Rouge); in Europe - as MY SEPHORA (Bronze → Silver → Gold), launched in the UK in July 2024 and in France in October 2025, with a planned pan-European expansion. Both variants combine a points-and-tier model with extensive non-transactional benefits and exclusive access for top customers.
dom i wnętrza
Black Red White Club (Black Red White Club Account)
Black Red White (BLACK RED WHITE S.A., Biłgoraj)
The Black Red White Club is a free customer account on brw.pl whose main benefit is the Warranty Program: up to 25 years of warranty on selected kitchens and mattresses, and 10 years on Flex wardrobes. It is a member-benefit model with no points - the value is unlocked by registering an account, subscribing to the newsletter, and submitting a receipt.
★ retail spożywczy
Bonuskaart
Albert Heijn B.V.
Bonuskaart is a free loyalty card from Albert Heijn - the largest Dutch supermarket chain. Its core value is weekly access to several hundred Bonus discounts reserved exclusively for cardholders, plus five personalized Mijn Bonus Box offers selected by an algorithm based on purchase history. The mechanic is deliberately simple: scan the card at checkout = instant discount, with no collecting or redeeming of points.
paliwa
BPme Rewards
BP (British Petroleum)
BPme Rewards is bp's first proprietary loyalty program in the United Kingdom, launched in 2019. Customers collect points for fuel purchases and in-store shopping at bp stations, then redeem them for fuel discounts, products, or partner vouchers. The program is integrated with the BPme app, which enables, among other things, paying for fuel without leaving the car.
DIY i budowlanka
Brico PRO
Bricomarché
Brico PRO is the B2B loyalty program of the Bricomarché chain, launched in February 2026 for businesses (sole proprietors registered in CEIDG and commercial-law companies). The program operates within the same app as the B2C program and offers a three-tier voucher system based on the volume of invoiced purchases.
moda i odzież
C&A for you
C&A Mode GmbH & Co. KG (siedziba: Düsseldorf, Niemcy)
C&A for you is a free European loyalty program from the clothing brand C&A, launched in Poland in August 2023. Participants collect points for purchases in stores and online, and the annual loyalty bonus ranges from 10% to 25% off depending on the number of points collected. The program is complemented by a 10% welcome bonus, a birthday gift and special offers during sales.
moda i odzież
Calzedonia Lover
Calzedonia (Calzedonia UK Ltd / Calzedonia S.p.A.)
Calzedonia Lover is a free digital loyalty program from the Calzedonia (Oniverse) brand, operating in brick-and-mortar and online stores across many European countries. In the UK variant it entitles members to free delivery, a reduced return fee (£1.95) and a 30% birthday discount. In the IT and PL markets the program offers three status tiers (Follower, Friend, Fan) with points accumulated on purchases.
★ transport i mobilność
CartaFRECCIA
Trenitalia S.p.A.
CartaFRECCIA is a free, multi-tier Trenitalia loyalty program dedicated to passengers of Frecce high-speed trains (Frecciarossa, Frecciargento, Frecciabianca), Eurocity and Euronight. Passengers earn points at a rate of 1 point for every €1 spent on tickets, and then redeem them for free tickets, upgrades and travel passes. Five status tiers (Classic → Platino Infinito) unlock access to lounges, bonus points and premium services.
★ retail spożywczy
Carte E.Leclerc
E.Leclerc (Mouvement des Enseignes E.Leclerc / GALEC)
Carte E.Leclerc is a free loyalty card of the E.Leclerc hypermarket chain, operating on a selective cashback basis: customers collect "Tickets E.Leclerc" (purchase vouchers) on products and categories designated each week, and then use them like cash at the chain's checkouts. There is no fixed percentage on all purchases - the value of the cashback depends on the current offer.
★ DIY i budowlanka
CastoPro
Castorama Polska Sp. z o.o.
CastoPro is the B2B loyalty program of Castorama Polska aimed at entrepreneurs in the construction and renovation industry. Participants choose between a direct percentage discount (up to 10%) applied at the checkout and a refund of funds onto value coupons. Monthly spending thresholds (1,000 or 5,000 PLN) unlock the corresponding benefit level for the following three months.
moda i odzież
CCC Klub
CCC (CCC S.A.; od lutego 2026 r. spółka działa pod firmą Modivo S.A., sklepy zachowują szyld CCC)
CCC Klub is a free loyalty program run by the Polish footwear giant, based on a three-tier status system (Standard, Silver, Gold) determined by the annual purchase value across CCC channels. Instead of traditional points, the program offers growing benefit packages: personalized discounts, extended returns without a receipt, and one-time large discounts. Since spring 2025, the program has been integrated with the broader MODIVOclub ecosystem.
★ rozrywka i kultura
Cineworld Unlimited / Cinema City Unlimited
Cineworld Group (marka UK/IE: Cineworld; marka PL/CEE: Cinema City); operator PL: Cinema City Poland Sp. z o.o.
Cineworld Unlimited (UK/IE) and Cinema City Unlimited (PL/CEE) are monthly cinema subscription programs operating within the Regal Cineworld Group. For a single fixed fee (from £12.99 in the UK or from PLN 38 in Poland), a member watches an unlimited number of 2D screenings at the chain's cinemas. The programs are among the longest-running cinema subscriptions in Europe - Cineworld Unlimited celebrated its 25th anniversary in 2025.
paliwa
Circle K EXTRA
Circle K Polska sp. z o.o.
Circle K EXTRA is a free loyalty program at Circle K fuel stations in Poland, built on a visit-based model: every visit - regardless of what the Participant buys - counts toward the discount threshold. The more visits over the last 90 days, the higher the fixed discount per liter of fuel. Every fifth visit unlocks the option to choose one of five surprise rewards in the app.
paliwa
Club TotalEnergies
TotalEnergies Marketing France SAS
Club TotalEnergies is a free points-based program of the TotalEnergies fuel station network in France. Customers accrue points for every euro spent within the network (fuel, car wash, shop, electric charging) and then redeem them for Comptoir des Arômes coffee shop vouchers, Wash car wash e-top-ups, or credits toward fuel and shop purchases. A unique element of the program is the free roadside assistance activated after each qualifying refueling.
moda i odzież
Club WOW
Women'secret (Tendam Retail, S.A.)
Club WOW is a free Women'secret (Tendam) loyalty program based on a cashback mechanic: for every purchase, the member receives 5% of the transaction value as WowMoney (credit to be used on subsequent purchases). With spending ≥120 EUR in the previous period, the member is promoted to the WowPremium tier and earns 7%. The program operates in physical stores, online, and via the mobile app in Spain and Portugal.
★ retail spożywczy
Clubcard
Tesco Stores Limited
The oldest British supermarket loyalty card: a free points-based program in which spending turns into points, points into vouchers (100 pts = £1), and vouchers can be redeemed with reward partners at up to double their value. A second layer of value is personalized prices for members (Clubcard Prices) based on purchase data.
★ gastronomia / QSR
Costa Club
Costa Limited
Costa Club is a free loyalty program for adults (16+) available through a mobile app. Every qualifying drink purchased earns 1 bean; 10 beans are automatically converted into a reward - any handcrafted drink for free. The program is complemented by Swaps Rewards (upgrade a drink for 2 beans) and an annual birthday cake for marketing subscribers.
★ retail spożywczy
Cumulus
Migros (Migros-Genossenschafts-Bund)
Cumulus is the free points-based program of Migros, Switzerland's largest retail chain. Customers earn 1 point for every franc spent, and every two months points are converted into cash coupons (500 pts = CHF 5). Present since 1997, the program today brings together approximately 3 million households and is the most widely held loyalty card in Switzerland.
elektronika i AGD
Currys Perks (Currys Perks™)
Currys (Currys Retail Limited / Currys Group Limited; serwis currys.co.uk)
Currys Perks is a free, non-transactional membership program run by the British electronics retailer Currys. There are no points to collect - in exchange for membership and marketing consent, the customer receives monthly member discounts, competitions and prize draws, and partner benefits (including free Apple subscriptions) by e-mail.
★ moda i odzież
Decathlon Active
Decathlon sp. z o.o. (Decathlon Polska)
Decathlon Active is a free points-based program rewarding both purchases and sports activity, as well as eco-friendly choices (2nd Life, rentals). The program's hub is a mobile app - the customer accumulates points that are automatically converted into discount vouchers, while also enjoying a package of non-points benefits.
moda i odzież
Deichmann PLUS
Deichmann SE
Deichmann PLUS is a free loyalty program from Europe's footwear leader, launched in 2015 in Poland and Austria as the group's global pilot. The program provides a flat 10% discount on every purchase, price protection (a difference coupon for 30 days), a birthday coupon, and privileged access to sales - with no points and no purchase thresholds.
finanse, płatności i programy koalicyjne
DeutschlandCard
DeutschlandCard GmbH
DeutschlandCard is a multi-partner points program running since 2008, operated by DeutschlandCard GmbH (Bertelsmann). Over the years it brought together more than 20 million participants collecting points at retail partners and in 400+ online shops. After the departure of its key partners - EDEKA and Netto - in early 2025, the program lost its economic foundation and will be definitively closed on November 30, 2026.
★ gastronomia / QSR
Domino's Rewards
Domino's Pizza
Domino's Rewards is a free points-based program for the US market, built around a simple rule: 10 points for every order of at least USD 5. The points collected can be redeemed for menu items at three thresholds (20/40/60 pts), which encourages placing further orders and drives visit frequency.
gastronomia / QSR
Domino's Rewards (stamps)
Domino's Pizza (UK)
Domino's Rewards is an app-based stamp program launched in the United Kingdom as a multi-stage pilot. For every qualifying order (minimum basket of £9.99) placed through the app, the customer receives one digital stamp; collecting 5 stamps entitles them to a free large pizza. The program drives order frequency and activity in the mobile channel.
★ drogerie i uroda
Douglas Beauty Card
Douglas (Parfümerie Douglas GmbH & Co. KG, Düsseldorf)
The Douglas Beauty Card is the largest European loyalty program in the beauty segment, with around 59 million members. Thirty years after its launch in Germany, the program underwent a thorough relaunch in 2025 - three status tiers were introduced (Beauty Card, Gold, Platinum), along with points accrual on every purchase and redemption for discounts, with a strong emphasis on omnichannel and personalization.
paliwa
Esso (Nectar at Esso)
Esso Petroleum Company, Limited (ExxonMobil)
Esso (Nectar at Esso) is a fuel partnership within the British Nectar coalition. Drivers collect Nectar points for every litre of fuel and every pound spent in the forecourt shop, and can then redeem them for a 5p/litre fuel discount directly at the pump. The program works both with a physical Nectar card and through the dedicated Esso app with additional welcome bonuses.
moda i odzież
Etam Connect
Etam Lingerie (managed by Etam SCE)
Etam Connect is a free, fully digital loyalty program from the Etam brand, operating in France, Poland, Belgium, Luxembourg and Spain. Participants collect points for every purchase and redeem them for discounts, while three status tiers (Follower, Fan, Addict) unlock escalating privileges - from VIP invitations to free delivery.
★ podróże i lotnictwo
EuroBonus
SAS (Scandinavian Airlines System)
EuroBonus is Scandinavian Airlines' loyalty program, launched in 1992 - the largest travel program in the Nordic region, with 8 million members. It is built on a four-tier status hierarchy (Member / Silver / Gold / Diamond) and bonus points redeemable for flights, hotel stays and other rewards across the SkyTeam network and 2,000+ partners.
★ retail spożywczy
Fìdaty
Esselunga S.p.A.
Fìdaty is the free loyalty program of Esselunga - one of the most profitable supermarket chains in Italy. Customers collect Punti Fragola (strawberry points) on every purchase and redeem them for discount vouchers or rewards from a catalog published twice a year. The program has operated continuously since 1995 and is one of the pioneers of loyalty in European grocery retail.
★ podróże i lotnictwo
Finnair Plus
Finnair
Finnair Plus is the multi-tier loyalty program of the Finnish carrier Finnair, built around the Avios currency shared with several Oneworld airlines. Members collect Avios and status points for flights and partner activity, then redeem them for flights, hotels and other rewards. The program offers five status tiers plus two lifetime tiers.
★ podróże i lotnictwo
Flying Blue
Air France-KLM
Flying Blue is the shared loyalty program of Air France, KLM and Transavia, running since 2005 within the SkyTeam alliance. Members earn miles for flights and purchases with partners, and raise their status through experience points (XP). The program has been awarded the title of best airline rewards program in the world for two consecutive years.
podróże i lotnictwo
Flying Club
Virgin Atlantic
Flying Club is Virgin Atlantic's multi-tier loyalty program based on the Virgin Points currency. Members collect points for flights and partner purchases, as well as Tier Points for qualifying flights, advancing through three status tiers (Red, Silver, Gold). Virgin Points never expire and can be redeemed for flight rewards on any available seat. Since 2023, Virgin Atlantic became the first and only British airline to join SkyTeam, which expanded earn & burn opportunities to 22 airlines.
elektronika i AGD
Fnac & moi (benefits universe „FNAC & MOI"; list entry: „Fnac+ / Fnac & moi (Fnac Darty)")
Fnac (sklepy Fnac, www.fnac.com); operator prawny: FNAC DARTY PARTICIPATIONS ET SERVICES
Fnac & moi is a free relationship program run by the Fnac Darty group, attached to Fnac membership or the Fnac+ subscription. Its heart is a shared loyalty cagnotte (euros to spend at Fnac and Darty), rewarding among other things responsible and sustainable purchasing behaviors as well as customer activity.
★ elektronika i AGD
Fnac+ (carte Fnac+)
Fnac (sklepy Fnac i www.fnac.com); operator prawny programu: Fnac Darty Participations et Services
Fnac+ is a paid loyalty program of the French retailer Fnac (Fnac Darty group). In exchange for a subscription fee, the member receives an instant 5% discount on a broad selection of products, free unlimited delivery (excluding books and tickets), partner offers, and access to the FNAC & MOI loyalty cagnotte shared with Darty, on which euros accumulate to be spent on future purchases.
★ transport i mobilność
Grand Voyageur
SNCF Voyageurs
Grand Voyageur is SNCF's exclusive, invitation-only loyalty program aimed at the most frequent high-speed rail passengers in France. Members collect Points Prime, redeemable for rail tickets or service discounts, and once they reach the Le Club tier they gain access to 11 lounges in major stations and a guarantee of same-day ticket exchange.
★ gastronomia / QSR
Greggs Rewards
Greggs plc
Greggs Rewards is a free loyalty program operated exclusively through a mobile app. Customers collect digital stamps across six product categories, and after accumulating nine stamps in a single category they receive the tenth product from that category for free. The program is complemented by personalized offers, quests and birthday rewards.
★ apteki i zdrowie
H&B&Me (formerly Rewards for Life)
Holland & Barrett
H&B&Me is a free loyalty program run by the Holland & Barrett chain, operating in the UK and Ireland. Customers collect points on every purchase (4 pts/£1 or €1) and spend them instantly in any amount from 50 pts, without waiting for coupons. The program combines points-based mechanics with exclusive member prices and a birthday reward.
★ moda i odzież
H&M Member
H&M Hennes & Mauritz
H&M Member is a free, fully digital loyalty program operating in Poland since 2016. Based on two membership tiers - Basic and Premium - it rewards customers with points for purchases and activities, allowing points to be exchanged for discount vouchers. The program emphasizes personalized offers, online-offline integration and multichannel communication.
drogerie i uroda
Health & Beautycard
Superdrug Stores plc
Superdrug Health & Beautycard is a free points-based program for customers of Superdrug drugstores in the United Kingdom and Ireland, with over 17 million members. Every purchase earns points that can be redeemed for cash discounts, and since October 2023 the program has been complemented by a four-tier VIP scheme based on spending thresholds.
DIY i budowlanka
heyOBI
OBI (Superhobby Market Budowlany sp. z o.o.) / OBI Home and Garden GmbH
heyOBI is OBI's free loyalty program for the Polish market, based on a mobile app. It offers an electronic customer card, personalized coupons and offers, purchase history, and convenient receipt-free returns. It does not use a permanent points system - the value for participants comes from personalization and dedicated promotional campaigns.
★ hotele
Hilton Honors
Hilton Hotels & Resorts (Hilton Worldwide Holdings Inc.)
Hilton Honors is one of the two dominant global hotel programs - alongside Marriott Bonvoy - with over 250 million members and 9,200+ properties across 24 brands. The program is built on five elite tiers (from Member to Diamond Reserve, introduced in 2026) and dynamic pricing of point rewards. It stands out for having no resort fees on reward stays and the "5th night free" bonus for Silver and above.
DIY i budowlanka
Hornbach ProfiCard
HORNBACH Baumarkt AG
Hornbach ProfiCard is a free B2B payment card with deferred payment (until the end of the calendar month), aimed at tradespeople, businesses and institutions purchasing at HORNBACH stores in Germany. The program is not based on points but on trade credit, professional service and partner discounts.
DIY i budowlanka
Hornbach ProjektWelt-Karte
HORNBACH-Baumarkt AG; wydawca karty: Landesbank Hessen-Thüringen Girozentrale (Helaba)
ProjektWelt-Karte is a free Hornbach payment card available to individual consumers, functioning as an interest-free revolving credit line. It does not offer points or discounts - instead, it delivers a package of services that make it easier to carry out renovation projects: deferred payments, an extended return guarantee, transport insurance and deposit-free equipment rental.
★ podróże i lotnictwo
Iberia Club
Iberia (Iberia Líneas Aéreas de España, S.A.O.)
Iberia Club (formerly Iberia Plus, rebranded in April 2025) is Iberia's flagship loyalty program, built on two currencies: Avios (redeemable for rewards) and Elite Points (which determine status tiers). The program is part of the IAG/oneworld ecosystem and offers six status tiers - from Plata to Infinita Prime.
★ motoryzacja i serwis
IC-Premia / Premia CASH (Inter Cars)
Inter Cars S.A.
IC-Premia, rebranded in 2017 as Premia CASH, is Inter Cars' B2B loyalty program aimed at repair shops, automotive stores, body shops and tire-fitting businesses. Participants collect points for purchases of parts and accessories across the Inter Cars network and then redeem them directly to reduce the invoice at the branch counter or in the online store - effectively a B2B cashback mechanism.
★ hotele
IHG One Rewards
IHG Hotels & Resorts
IHG One Rewards is the global loyalty program of the IHG Hotels & Resorts chain, covering over 6,000 properties under brands ranging from InterContinental and Six Senses to Holiday Inn Express. The program combines a classic system of five Elite tiers with a proprietary Milestone Rewards mechanism - guaranteed rewards every 10 qualifying nights, independent of the tier held.
★ dom i wnętrza
IKEA Family
IKEA Retail Sp. z o.o.
IKEA's free loyalty club, which in 2026 added a points layer rewarding not only purchases but also customer engagement at every stage of furnishing a home. It combines standing membership benefits with the exchange of points for discount coupons.
retail spożywczy
Insieme (Carta Insieme)
Conad Società Cooperativa
Insieme is the loyalty program of Conad - the leader of Italian cooperative distribution. Customers collect miPREMIO points when purchasing private-label products and items from the fresh-food departments, and then redeem them for rewards from an annual catalog. Two card versions are available: the basic one (Carta Insieme) and one with a credit function (Carta Insieme Più Conad Card) - both free of charge.
transport i mobilność
Italo Più
Italo - Nuovo Trasporto Viaggiatori S.p.A. (NTV)
Italo Più is a multi-tier loyalty program of the only fully private high-speed rail operator in Italy. Members earn points for journeys and services, which can be redeemed for free tickets from a catalogue, and as they move up the tiers (Member → Premium → Privilege → Platinum) they gain access to Italo Club lounges, fast track, class upgrades and point bonuses.
retail spożywczy
Jumbo Extra's
Jumbo Supermarkten B.V.
Jumbo Extra's is the free loyalty program of the second-largest Dutch supermarket chain (approx. 22% market share). Customers collect points by scanning a card or the app when purchasing selected, partly personalized products; the accumulated points are exchanged for free groceries, discounts on attractions and other rewards that rotate within the app.
dom i wnętrza
JYSK (customer program / coupons)
JYSK sp. z o.o.
In Poland, JYSK runs a simple benefit program based on a customer account and newsletter subscription. After free registration with marketing consent, a member receives a welcome coupon, access to rotating member prices, and a birthday gift. There are no points - every visit activates a benefit immediately.
retail spożywczy
Kaufland Card XTRA (until April 22, 2026: Kaufland Card)
Kaufland Polska Markety sp. z o.o. sp. j.
Kaufland Card XTRA is a free loyalty program run by the Kaufland chain in Poland, Germany, and CEE countries. Participants collect points for purchases at a rate of 1 point per PLN 1, and then exchange them for personalized discount coupons or "XTRA" items available at the symbolic price of PLN 0.01. The program was launched in 2023 as an in-house platform after withdrawing from the PAYBACK coalition.
gastronomia / QSR
KFC (app - coupons) / Ku(r)pony
KFC Polska (AmRest Sp. z o.o.)
KFC Poland gives registered app users exclusive discount coupons for meal deals and single products, branded by the company as "Ku(r)pony" (a wordplay on: kupon [coupon] + kurczak [chicken]). The program does not include point accrual - the benefit lies solely in access to offers unavailable outside the app. The operator is AmRest Sp. z o.o., which manages the KFC network in Poland.
gastronomia / QSR
KFC Rewards (Secret Recipe Vault)
KFC U.S. (KFC Corporation)
KFC Rewards is a free points-based loyalty program launched in the US in February 2024. Customers earn points for digital purchases (app or KFC.com) and redeem them for free products from a rotating Secret Recipe Vault. The program replaced the previous Colonel's Club stamp-based system, moving KFC toward a data- and personalization-driven model.
★ gastronomia / QSR
KFC Rewards Arcade
KFC UK & Ireland (Yum! Brands)
KFC Rewards Arcade is a gamified loyalty program available exclusively through the KFC mobile app in the UK and Ireland. After every purchase over £3, the customer receives an invitation to play an arcade minigame in which they can win one of 12 free menu items. In 2023, the program replaced the previous stamp-collection system.
★ drogerie i uroda
Klub Rossmann
Rossmann Supermarkety Drogeryjne Polska sp. z o.o.
Klub Rossmann is a free, app-first member-benefit program operating in Poland since 2017. Instead of a classic pool of redeemable points, participants receive personalized single-use codes and discounts tailored to their purchase history. Every card scan generates CSR points donated to a charitable cause designated by the organizer.
apteki i zdrowie
Klub Super-Pharm (LifeStyle)
Super-Pharm Poland sp. z o.o.
Klub Super-Pharm is a loyalty program based on premium sales, operating in Super-Pharm drugstores, selected pharmacies and optical salons in Poland. Customers collect points for purchases (1 point per PLN 2), which are exchanged for reward products or discounts on purchases at brick-and-mortar locations. Active shoppers who exceed PLN 1,000 per year receive double point accrual.
motoryzacja i serwis
Le Club Norauto
Norauto
Le Club Norauto is a free points-based program of the Norauto network of automotive centers in France. Every euro spent on products and services converts into a cagnotte point (1 pt = €0.02), and the accumulated funds can be spent freely in-store and online. The program combines points accrual with offers from servicing partners and an annual anti-pollution diagnostic.
DIY i budowlanka
Leroy Merlin Klub DOM
Leroy Merlin Polska sp. z o.o.
Klub DOM is a free points-based program from Leroy Merlin Polska aimed at individual customers. For every PLN 5 spent, participants collect 1 point, and accumulated points can be exchanged for discount coupons - a PLN 30 fixed-amount coupon (from 300 pts) or a 10% all-day coupon (from 1,000 pts). The program is complemented by exclusive promotions for Club members and the option of returns without a receipt.
DIY i budowlanka
Leroy Merlin Klub PRO
Leroy Merlin Polska sp. z o.o.
Leroy Merlin Klub PRO is a loyalty program aimed exclusively at entrepreneurs and businesses in Poland. It is based on four monthly spending thresholds (Fachowiec, Srebrny, Złoty, Diamentowy), where a higher threshold means a higher cashback percentage in the form of a PRO Coupon - up to 10% of the value of each transaction. The participant obtains an electronic program card and settles monthly, with the tier attained remaining in effect for the following three months.
retail spożywczy
Lidl Plus
Lidl (usługodawcą jest Lidl Stiftung & Co. KG, Neckarsulm)
The digital loyalty program of the Lidl discount chain, based exclusively on a mobile app. Free of charge; instead of points it offers personalized discount coupons, "Scratch Plus"-type promotions, digital receipts, a leaflet, partner offers (Benefit Plus), as well as Lidl Pay payment and Scan&Go. The customer identifies themselves with a QR code at the checkout, having previously activated the selected discounts.
★ moda i odzież
M&S Sparks
Marks & Spencer
M&S Sparks is a free, app-based Marks & Spencer loyalty program in the UK market which, following its transformation in April 2026, replaced abstract points with real cash (£) deposited into a digital wallet. The program combines personalized, AI-powered cashback offers with classic benefits (a birthday treat, coffee stamps, charitable donations), building a multidimensional bond with the customer.
★ dom i wnętrza
Ma Maison du Monde
Maisons du Monde (MAISONS DU MONDE FRANCE SAS)
"Ma Maison du Monde" is the first loyalty program from Maisons du Monde, launched on 2 October 2024 in France. It is built on three status tiers (Liker, Lover, Addict) determined by annual purchase volume. It stands out by combining transactional benefits with emotional ones (exclusive events, its own MDM+ streaming platform) and by the absence of a traditional points system.
★ moda i odzież
Macy's Star Rewards
Macy's
Macy's Star Rewards is a multi-tier loyalty program available free of charge to all customers in the USA. Four tiers (Bronze-Platinum) differentiate benefits and the points multiplier - higher statuses require holding a Macy's credit card and annual purchases above a threshold. Points collected are automatically converted into "Star Money" coupons ($10 for every 1,000 pts).
moda i odzież
Mango Likes You
Mango (Punto Fa, S.L. w ES; lokalnie MANGO MNG, S.A. i spółki zależne)
Mango Likes You is a free points-based program by the Mango brand built around the "Likes" currency earned for purchases and additional actions (birthday, recycling, click & collect pickup, app installation). Collected Likes can be redeemed for discounts on subsequent purchases or for cultural and lifestyle experiences. Since 2019 it has scaled to 42 million members in 16 countries; in ES and FR it is evolving into the 3-tier Mango Style Club format.
★ hotele
Marriott Bonvoy
Marriott International, Inc.
Marriott Bonvoy is the world's largest hotel loyalty program, with 271 million members and a presence across more than 9,800 properties in 145 countries under 30+ brands (from Ritz-Carlton to Moxy). It combines a tier-based model (5 elite tiers) with points earned for stays and spending. Points are redeemed for free stays under dynamic pricing, and the program strongly drives direct bookings - 68% of stays globally come from members.
elektronika i AGD
Media Expert Plus (Media Expert Plus Account) - listed in the almanac as "Media Expert Club"; the current, terms-confirmed designation of the chain's loyalty program is the paid "Media Expert Plus Account"
Media Expert (operator prawny: TERG S.A., ul. Za Dworcem 1D, 77-400 Złotów)
Media Expert Plus (Media Expert Plus Account) is a paid digital service from Poland's largest consumer electronics and home appliance chain. For PLN 49.99 per year, the subscriber gains unlimited benefits on purchases from the Media Expert seller: a lower free-delivery threshold, discounts on delivery and installation services, and special "Okazje Plus" prices. The program does not accrue points.
hotele
MeliáRewards
Meliá Hotels International, S.A.
MeliáRewards is a four-tier loyalty program run by Meliá Hotels International (over 400 hotels, 43 countries, 10 brands). Members earn 10-14 points for every euro spent on a stay and redeem points for free nights or services based on dynamic pricing. Registration is free, and new members receive 2,000 welcome points.
★ finanse, płatności i programy koalicyjne
Membership Rewards
American Express
Membership Rewards is one of the oldest and largest credit card points programs in the world, launched by American Express in 1991. Holders of selected Amex cards earn points for every £1/€1 spent on the card and redeem them for travel, physical rewards, gift cards or statement credit. The key distinction is an extensive network of transfer partners - a dozen or so airlines and hotels with 1:1 transfers.
★ moda i odzież
Mes Galeries
Galeries Lafayette (Galeries Lafayette Management SAS)
Mes Galeries is a free, three-tier loyalty program run by the Galeries Lafayette department store chain, operating in France and Luxembourg. Customers collect points at a rate of €1 = 1 point and redeem them for shopping vouchers; the status tier (Essentiel, Premium, Exception) depends on annual spending volume and the number of shopping visits.
retail spożywczy
Mi Carrefour / Mój Carrefour (Carrefour card)
Carrefour
Carrefour runs a multi-market loyalty program under local names (MyClub/Mój Carrefour) offering points for purchases redeemable for coupons and discount e-vouchers, complemented by personalized offers. In Poland, since May 2024, the program has integrated with the PAYBACK coalition, expanding the partner ecosystem and the possibilities for collecting and redeeming points.
gastronomia / QSR
Mi Telepi
Telepizza / Food Delivery Brands, S.A. (FDB)
Mi Telepi is a points-based loyalty program run by Telepizza (Food Delivery Brands) available exclusively to customers who order online via the website or app. Customers earn 100 points for every euro spent and then redeem their accumulated balance for products from the MiTelepi catalog - pizzas, drinks, desserts and promotional campaigns (experiences, prize draws). There are no status tiers or minimum order threshold.
★ podróże i lotnictwo
Miles & More
Miles & More GmbH (operator) + Deutsche Lufthansa AG (współoperator)
Miles & More is the largest European loyalty program for travelers, run since 1993 by the Lufthansa Group. Members accumulate miles and Points for network flights and with more than 175 partners, and then redeem them for rewards. Four status tiers - Frequent Traveller, Senator and HON Circle - reward the most loyal travelers with visible privileges on board and at airports.
podróże i lotnictwo
Miles+Bonus
AEGEAN Airlines S.A.
Miles+Bonus is the loyalty program of AEGEAN Airlines and Olympic Air, based on four tiers (Blue, Silver, Gold, Platinum). Members earn two kinds of miles - Tier Miles (which determine the level and expire after 12 months) and Award Miles (for redemption, they never expire) - for flights on their own network, flights with Star Alliance partners, and purchases with a growing group of non-airline partners. Rewards include flight tickets, upgrades to Business Class, and experiences from the Memories catalog.
hotele
Minor DISCOVERY
Minor Hotels Europe & Americas (NH Hotel Group)
Minor DISCOVERY is a four-tier loyalty program of the NH Hotels / Minor Hotels chain, running on the Global Hotel Alliance (GHA) platform. Instead of traditional points, members accumulate Discovery Dollars (D$) - a percentage cashback on spending (4-7% depending on tier) - and spend them directly on stay bills, dining, spa, and upgrades. Registration is free, and Silver status is granted immediately.
★ retail spożywczy
Moja Biedronka
Biedronka / Jeronimo Martins Polska S.A.
Moja Biedronka is a free loyalty program of the largest discount chain in Poland. Participants receive personalized discounts on selected products, access to exclusive promotional Campaigns (including sticker-based ones), and a range of app features - including the Shakeomat with two dedicated offers per day. The card does not offer a permanent points balance; benefits result from scanning the card at purchase.
DIY i budowlanka
Moje Bricomarché
Bricomarché
Moje Bricomarché is a free loyalty program of the Bricomarché "home and garden" supermarket chain, part of Les Mousquetaires Group. Participants collect points (1 pt = PLN 1) each time they scan their card in a physical store and redeem them for shopping vouchers. The card also grants access to discounts unavailable to other customers.
retail spożywczy
Moje Intermarché
Intermarché (SCA PR POLSKA Sp. z o.o.)
Moje Intermarché is a free loyalty program of the Intermarché supermarket chain in Poland, launched in its current points-based form on 1 August 2024. Customers collect Interki (1 for every 10 PLN spent) and redeem them in the mobile app for discount coupons on specific branded products from a regularly refreshed rewards catalog.
★ gastronomia / QSR
MojeM Nagrody
McDonald's Polska Sp. z o.o.
MojeM Nagrody is the app-based loyalty program of McDonald's Poland, launched in February 2022. Customers collect points (10 pts per PLN 1) for every order placed in a restaurant or via Order and Collect, and then redeem them for menu products, physical rewards, or digital rewards. It is complemented by the MojeM okazYEAH! section with weekly discount coupons.
paliwa
MOL Move
MOL Magyar Olaj- és Gázipari Nyrt. (MOL Group)
MOL Move is a tiered loyalty program run by MOL Group across 8 CEE markets. Customers collect points for purchasing fuel, food-service products and other goods at stations, advancing through four tiers (Green, Silver, Gold, VIP), which unlock permanent discounts and coupons. Points are reset at each promotion - the program deliberately moves away from the classic "earn & burn" model.
★ finanse, płatności i programy koalicyjne
Multipont
Multipont Program Zrt. (spółka joint-venture MOL Group, OTP Bank, Magyar Telekom / dawniej Matáv)
Multipont was the first major coalition loyalty program in Hungary, launched in October 2001 by MOL, OTP Bank and Matáv (later Magyar Telekom). For two decades it allowed customers to collect points redeemable 1:1 for forints at hundreds of partners. In 2022 it was replaced by the digital MOL Move.
drogerie i uroda
My Hebe
Hebe (Jerónimo Martins Polska)
My Hebe is a free loyalty program run by the Polish drugstore chain Hebe (Jerónimo Martins), in which participants collect diamonds (1 diamond for every PLN 25 spent in a single transaction) and can advance to VIP status, which unlocks the exchange of diamonds for discount coupons and additional benefits. The program accounts for over 60% of the chain's turnover (2015 data) and is a key retention tool for beauty-segment customers.
moda i odzież
My Hunkemöller (Passion Points)
Hunkemöller
My Hunkemöller is the pan-European loyalty program of lingerie retailer Hunkemöller, based on accruing Passion Points for purchases and digital activity. Points determine membership in one of four tiers, each of which grants access to increasingly exclusive rewards, store credit, and member events.
moda i odzież
My Intimissimi
Intimissimi (Calz Polska Sp. z o.o. na rynku PL)
My Intimissimi is Intimissimi's multi-market loyalty program based on three statuses (Silver, Gold, Platinum). Customers earn points for purchases in stores and online, and higher statuses translate into increasingly valuable discount coupons and attractive birthday bonuses. Free shipping and returns are available to all cardholders.
DIY i budowlanka
My RYOBI
RYOBI (Techtronic Industries GmbH - TTI)
My RYOBI is a free registration-and-benefits program run by the operator TTI, aimed at European consumers of the RYOBI brand. Registering a product within 30 days of purchase grants an extended warranty (standard: 24 months; with registration up to 3 years in the UK), and the account makes it possible to manage purchases, access support and personalized content.
motoryzacja i serwis
myFeuVert (formerly Club Feu Vert)
Feu Vert
myFeuVert is a free loyalty program of the Feu Vert network of automotive service centers in France, based on service benefits rather than point accumulation. Members receive, among other things, a voucher equal to 50% of the cost of the technical inspection (CT), an annual free vehicle diagnostic check, as well as personalized discount coupons and monthly promotions exclusive to members.
★ elektronika i AGD
myMediaMarkt
MediaMarkt Polska (Media Markt Polska sp. z o.o. sp.k.)
myMediaMarkt is a free, omnichannel points-based program run by Poland's largest electronics retail chain. Members collect points for purchases (1 pt per PLN 1), which after a waiting period are converted into discount coupons (1,000 pts = PLN 10). The program combines points, coupons, and partner campaigns extending beyond electronics.
elektronika i AGD
mySaturn
Saturn (Media-Saturn Deutschland GmbH, Ingolstadt)
mySaturn is a free points-based program of the German electronics chain Saturn, shared with myMediaMarkt. Participants earn 5 points for every €1 spent in Saturn and MediaMarkt stores and online, and once they reach the threshold they convert them into value coupons for further purchases in both chains.
rozrywka i kultura
myVue / Club Vue
Vue International (Vue Entertainment)
myVue / Club Vue is a free Vue International loyalty program based on a digital stamp card: every screening booked through the app adds one stamp, and collecting 10 unlocks one free ticket. The program is complemented by the ability to self-refund a ticket up to 2 hours before the screening, along with occasional "treats" (additional rewards) that appear in the account during the collection process.
gastronomia / QSR
Nando's PERi-Perks
Nando's Restaurant Group, Inc.
Nando's PERi-Perks is a free points-based program operating in Nando's restaurants across the USA and Canada. Members earn 10 points for every dollar spent and redeem them for free menu items at five thresholds ranging from 500 to 5,000 points. Points expire after 180 days, and simply signing up earns the participant free garlic bread.
gastronomia / QSR
Nando's Rewards (Nando's Card)
Nando's Chickenland Limited
Nando's Rewards is a program based on "chilli stamps": for every day with a spend of £7 or more, the customer earns one Chilli. Rewards (free menu items) unlock at 3, 6 and 10 Chillies, after which the counter starts over. The program is completely free and managed through the app and the mobile wallet.
★ retail spożywczy
Nectar
Nectar 360 Limited
The UK's largest coalition loyalty program: a free account on which points are collected across more than 500 brands (including Sainsbury's, Argos, Esso, British Airways) and redeemed for shopping discounts, partner e-vouchers, or converted into Avios. The second layer is the personalized Nectar Prices at Sainsbury's.
★ moda i odzież
Nike Membership
Nike, Inc.
Nike Membership is a free program with no points or tiers - all registered members immediately gain access to exclusive products, early launches, free standard shipping and personalized offers. The program is integrated with four Nike apps (Nike App, SNKRS, NRC, NTC), which together form a single membership profile that powers personalization.
★ podróże i lotnictwo
Norwegian Reward
Norwegian Air Shuttle ASA
Norwegian Reward is the free loyalty program of the Norwegian low-cost carrier. Members collect CashPoints (linked to the Norwegian krone) or Spenn (Nordics) for flights and partner purchases, and then redeem them for discounts on subsequent tickets with no blackout dates and no minimum threshold. Every eight flights within 12 months a member unlocks a new tangible benefit.
drogerie i uroda
Notino Club
Notino (Notino International Limited / Notino Group)
Notino Club is a points-based program launched in January 2026 by Europe's largest online cosmetics retailer. For every koruna spent, a member receives a point that they redeem for beauty rewards - Discovery Boxes, partner gifts or discounts. The program operates across all channels and is built on the Antavo platform with Bloomreach personalization.
★ rozrywka i kultura
ODEON Limitless / myLIMITLESS
ODEON
ODEON Limitless is a British subscription cinema programme, launched in 2016 - one of the first of its kind on the UK market. For a fixed monthly fee (£16.99, or £19.99 for the Plus version), members can watch an unlimited number of films at all ODEON cinemas across the UK, and in the Plus variant they also enjoy premium screens (Luxe, iSense, recliners) at no extra charge.
paliwa
OMV MyStation
OMV Česká republika s.r.o.
OMV MyStation is a free, app-based points program for customers of Czech OMV stations. Points are awarded for every liter of fuel filled up and every 25 CZK spent in the shop or VIVA Café. Collected points can be redeemed directly at the checkout for food products, VIVA coffee, a car wash, or fuel discounts.
telekomunikacja
Orange Klub Flex
Orange Polska S.A.
Klub Flex is a member benefit embedded inside the Orange Flex app - a contract-free, prepaid mobile offer. Subscribers activate the Club with a single tap and gain access to a rotating pool of coupons and discount codes from Orange and external partners. No points, no tiers - just an in-app coupon and a direct benefit at the partner.
★ finanse, płatności i programy koalicyjne
PAYBACK
Loyalty Partner Polska Sp. z o.o.
PAYBACK is the largest multi-partner loyalty program in Poland, operated by Loyalty Partner Polska (an American Express Group company). Members collect °points at several hundred offline and online partners, and then redeem them for physical rewards, vouchers, or donate them to a charitable cause. Conversion value: 100 °points = PLN 1.
★ gastronomia / QSR
Pret Perks / Club Pret
Pret a Manger
Pret a Manger has built a two-layer loyalty ecosystem: the free Pret Perks program collects stars for every purchase and exchanges them for personalized free products, while the paid Club Pret subscription (£5/month) offers a 50% discount on up to five barista drinks per day. The program pioneered the coffee subscription model in European QSR and had a lasting impact on the industry.
moda i odzież
Primark / Primania
Primark (Primark Limited, Dublin, Irlandia)
Primark does not run a classic loyalty program - it is a deliberate brand strategy: minimizing non-production costs (advertising, points scheme) translates directly into prices. The program's equivalent consists of two elements: the Primania Gallery (UGC on the brand's website fed by the #Primania hashtag on Instagram) and a free email newsletter with priority access to new arrivals.
★ telekomunikacja
Priority from O2 (commonly "O2 Priority")
O2 (operator prawny: Telefónica UK Limited, 500 Brook Drive, Reading, RG2 6UU)
Priority from O2 is a free perks programme run by the British operator O2 (Virgin Media O2). No points or thresholds: in return for being a customer, the user receives weekly rewards and partner offers, prize draws, and 48-hour presales for concert and event tickets, as well as VIP treatment at O2 venues.
DIY i budowlanka
PSB Plus
Grupa PSB Handel S.A.
PSB Plus is a points-based program run by Grupa PSB, aimed at contractors from construction and renovation companies who source supplies at PSB depots and PSB Profi outlets. Participants collect points for purchases, manage them through the programpsbplus.pl website and redeem them for rewards. The program also enables joint campaigns with material suppliers.
hotele
Radisson Rewards
Radisson Hotel Group (Radisson Loyalty Management B.V.)
Radisson Rewards is the Radisson Hotel Group loyalty program covering EMEA and APAC with three tiers (Club, Premium, VIP). Members earn points for qualifying stays and food & beverage spend charged to the bill, then redeem them for free nights (with no blackout dates), in-hotel services, or airline miles. The program stands out for having no blackout dates on Award Nights and a broad network of 10 hotel brands.
finanse, płatności i programy koalicyjne
RevPoints
Revolut
RevPoints is Revolut's loyalty program in which users collect points for spending with a Revolut card and then redeem them for airline miles with more than 30 airline partners or for discounts on hotels and experiences. Unlike traditional credit-card reward programs, RevPoints is available to every Revolut personal account holder.
retail spożywczy
REWE (PAYBACK partner)
REWE Markt GmbH
REWE participated in the PAYBACK coalition loyalty program in Germany from March 2014 to the end of 2024, becoming its largest retail partner with approximately 12 million cards issued. REWE joining the PAYBACK network - covering more than 40,000 points of sale in Germany - marked a breakthrough for the entire coalition. At the turn of 2024/2025, REWE parted ways with PAYBACK, launching its own REWE Bonus program based on cashback in euros.
moda i odzież
Savage X Rewards
Savage X Fenty (Savage X, Inc.)
Savage X Rewards is an optional subscription from the lingerie brand Savage X Fenty (Rihanna). Every paid month (£59.95 in the UK) generates a Member Credit of the same value, redeemable for products. A member can skip any number of months free of charge while retaining access to base discounts.
★ hotele
Scandic Friends
Scandic Hotels (Scandic Hotels Holding AB)
Scandic Friends is a free, seven-tier loyalty program run by the largest hotel chain in the Nordic countries, covering approximately 280 hotels across Scandinavia, Germany, and Poland. Points are earned for every euro, krona, or zloty spent during a stay and can be redeemed for reward nights, F&B services, and products. The program was significantly revitalized in August 2024, expanding its architecture from 5 to 7 tiers of friendship.
DIY i budowlanka
Screwfix Rewards
Screwfix (Screwfix Direct Limited)
Screwfix Rewards is a free loyalty program launched in October 2025, available exclusively through the mobile app. It combines a monthly Coins collection mechanic with 6 Spend & Save savings thresholds, plus a continuous stream of exclusive offers and surprises aimed at tradespeople and advanced DIYers.
★ paliwa
Shell ClubSmart
Shell Polska sp. z o.o.
Shell ClubSmart is the oldest loyalty program in the Polish fuel industry, operating since around 2000. Members collect points for refueling, in-store purchases, and using the car wash, and then redeem them for products, electronic vouchers, or pay with them directly at the checkout. Management is handled through the mobile app or the website.
paliwa
Shell GO+ Rewards
Shell
Shell GO+ Rewards is a free points-based loyalty program from Shell UK, operating through the Shell App or a card/key fob. Members collect points for fueling up (double rate for V-Power) and in-store purchases at selected stations, then redeem them at the checkout or for partner e-gift cards. This is complemented by permanent member-benefit discounts (deli, car wash, oils).
★ moda i odzież
Sinsay Club
Sinsay (LPP S.A.)
Sinsay Club is a free LPP points program for customers of the Sinsay brand in Poland, integrated with the mobile app. For every zloty spent online or in a store, the participant receives 1 point, which they redeem for discount coupons. An extensive gamification layer (check-ins, quizzes, reviews) rewards engagement regardless of basket value.
retail spożywczy
Skarbonka
Auchan Polska sp. z o.o.
Skarbonka is Auchan Polska's loyalty program combining points-based cashback with a three-tier status system (Silver, Gold, Platinum). For their purchases, participants accumulate Discount Points (equal to 0.5-1.5% of the basket value) as well as Status Points that determine their tier - the higher the tier, the higher the return. Special accounts are provided for seniors (60+) and holders of the Large Family Card.
★ gastronomia / QSR
Starbucks Rewards
Starbucks (operowany przez AmRest Coffee sp. z o.o.)
Starbucks Rewards is an app-based points program operating in Poland since 2013, run by the licensee AmRest Coffee. Participants scan a code in the Starbucks CEE app on every visit and collect stars at a rate of 1 star per PLN 2. After collecting 80 stars, they receive a free drink or a reusable cup; after 200 stars in a year - the prestigious Gold Status with lasting privileges.
gastronomia / QSR
Subway Rewards
Subway (Eat Commerce Limited)
Subway Rewards is a free, app-based loyalty program operating across the Subway UK network. Customers collect points for every eligible order and redeem them for Subway Cash - a cash voucher to use in restaurants. The program has three membership tiers (Rising Star, Hot Shot, The Boss), which unlock higher point-earning rates as annual spend increases.
★ retail spożywczy
Supercard
Coop Genossenschaft
Supercard is the flagship program of Coop Genossenschaft - Switzerland's largest retailer. Launched in 2000, it is based on the simple principle of 1 Superpoint per 1 CHF and lets members redeem collected points for rewards from the Prämienshop catalog, gift cards, or direct payment at Coop City. The program spans over 30 partners within the Coop Group ecosystem.
podróże i lotnictwo
TAP Miles&Go
TAP Air Portugal (Transportes Aéreos Portugueses, S.A.)
TAP Miles&Go is the multi-tier loyalty program of TAP Air Portugal, a Star Alliance member with hubs in Lisbon and Porto. The program rewards passengers with distance-based miles for flights with TAP and alliance partners, offering four tiers - base Miles&Go, Silver, Gold and Navigator - with increasing airport and lounge privileges. It stands out with the paid Club TAP subscription as a fast track to status.
moda i odzież
Tezenis Talent
Tezenis (PL: CALZ Polska sp. z o.o.)
Tezenis Talent is a digital loyalty program from the Tezenis brand operating in at least seven European countries. Customers collect points for purchases (in PL: PLN 4 = 1 point) and progress through three statuses (Beginner → Famous → Celebrity), unlocking increasingly valuable discount coupons as well as percentage discounts on status upgrades and status anniversaries.
★ podróże i lotnictwo
The British Airways Club
British Airways Plc
The British Airways Club (formerly the Executive Club) is British Airways' multi-tier loyalty program built on the Avios currency. Members collect Avios and tier points for flights and purchases with partners, progressing through four status tiers (Blue, Bronze, Silver, Gold) and redeeming Avios for flight, hotel and other rewards. On 1 April 2025 the program was rebranded and changed its tier point accrual model from distance-based to GBP-spend-based.
★ moda i odzież
The Nordy Club
Nordstrom, Inc.
The Nordy Club is Nordstrom's four-tier loyalty program (Member, Influencer, Ambassador, Icon) combining a points system with escalating status benefits. The program drives about 70% of the chain's sales; its members spend on average four times more and visit the store three times more often than non-enrolled customers. Higher tiers unlock lifestyle privileges: free alterations, invitations to exclusive events, and access to private Icon Lounges.
telekomunikacja
TIM Party
TIM (Telecom Italia)
TIM Party was a free loyalty program for all TIM customers in Italy, running from 2018 until May 2026. It rewarded loyalty with weekly gifts (extra GB, minutes, partner vouchers, prize-draw rewards) assigned to four tiers based on tenure and contract type. The program was not points-based but relied on a regularly rotated set of benefits.
telekomunikacja
VeryMe Rewards
Vodafone UK
VeryMe Rewards is Vodafone UK's loyalty program available free of charge to all of the operator's mobile customers. Each week it offers a rotating set of discounts, free products and prize draws from well-known brands. Access is exclusively through the My Vodafone app; there are no points or tiers.
★ paliwa
Vitay (the VITAY Program)
ORLEN S.A.
The VITAY programme, launched in 2001, is the oldest and largest loyalty programme on the Polish fuel market. Members collect points for refuelling, in-store purchases and charging electric vehicles, and then redeem them for physical rewards, discount coupons, fuel discounts, or donate them to charity.
podróże i lotnictwo
Volare
ITA Airways (Italia Trasporto Aereo S.p.A.) + co-promotor: Volare Loyalty S.p.A.
Volare was the loyalty program of ITA Airways - the Italian airline established in 2021 as the successor to Alitalia. The program operated on a revenue-based model with four status tiers (Smart, Plus, Premium, Executive) and ceased operations on 30 March 2026 in connection with ITA Airways joining the Lufthansa Group and entering Star Alliance. As of 1 April 2026, the official loyalty program of ITA Airways is Miles & More.
moda i odzież
VS & PINK Collective
Victoria's Secret & Co. (NYSE: VSCO)
VS & PINK Collective is a free, three-tier loyalty program combining both of the group's flagship brands - Victoria's Secret and PINK. Launched in February 2023, it replaced PINK Nation and opened point accrual to all customers regardless of payment method. The program combines an earn & burn structure based on points, spending thresholds that unlock higher status tiers, and a built-in peer-to-peer community platform.
dom i wnętrza
Westwing Club
Westwing (Westwing GmbH)
Westwing Club is a private shopping club model in which free registration unlocks access to daily, time-limited sales campaigns (Club Sales) for premium home and interior products at discounts of up to 70%. The platform combines e-commerce with curated selection, a mobile app, and a referral program based on promotional vouchers.
★ podróże i lotnictwo
Wizz Discount Club
Wizz Air
Wizz Discount Club is an annual discount subscription from Wizz Air, available in the Light (free), Standard, Standard Plus, Premium and Premium Plus tiers. Instead of accruing points, every ticket bought by a member is covered by a fixed monetary discount (€10 on a flight from €29.99, €5 on checked baggage), which directly lowers the cost of each subsequent trip and creates a strong incentive to fly more often in order to "amortize" the subscription fee.
★ hotele
World of Hyatt
Hyatt Hotels Corporation
World of Hyatt is a global loyalty program launched in 2017 as the successor to Hyatt Gold Passport. Its four status tiers (Member, Discoverist, Explorist, Globalist) reward stay frequency and spending across the chain's properties. Points are redeemed for free nights, suite upgrades, and experiences; Globalist represents a package of premium benefits regarded as one of the most valuable in the hotel industry.
transport i mobilność
X-GO
Trenitalia (Ferrovie dello Stato Italiane - FS)
X-GO is Trenitalia's loyalty program aimed at passengers of Regionale and Intercity trains - the segment of everyday commuters, for whom the Frecce (high-speed) trains are served by the separate CartaFreccia program. For every euro spent on tickets, passes and subscriptions, participants earn points that they convert into an instant discount (cashback) on their next purchase.
retail spożywczy
Xtra
Colruyt Group (Franz Etablissementen Colruyt nv)
Xtra is the shared loyalty card and app of the Colruyt group, covering nine retail chains and online stores in Belgium and Luxembourg. The customer scans one QR code at the checkout and automatically receives all applicable discounts of the given chain. The program is complemented by a layer of eco points earned for purchasing products with a good Green-score rating.
dom i wnętrza
XXXLutz Freundschaftskarte / Preisepass
XXXLutz KG
XXXLutz Preisepass (in Germany: Freundschaftskarte) is a free program for regular customers of the furniture retail chain. It combines membership benefits (member prices, home services, vouchers) with an annual bonus based on the cumulative annual purchase amount, paid out as a coupon or in cash. In Austria there are over a million holders.
drogerie i uroda
Yves Rocher +
Yves Rocher
Yves Rocher + is a free, fully dematerialized points program from the French cosmetics brand. For every euro spent, the customer earns 10 points. After reaching one of three thresholds (750 / 1500 / 3000 pts), they can choose a product reward or support the Fondation Yves Rocher - plant a tree or make a donation. The program operates in stores, online and in the app.
★ retail spożywczy
Żappka
Żabka Polska S.A.
Żappka is Żabka's free mobile app combining a points program with gamification and an ecosystem of external partners. For every złoty spent, the participant collects 4 żappsy, which can be exchanged for products from the Rewards Catalog or partner offers in the "Everything for żappsy" section. The app is one of the most frequently downloaded in Poland, with a base of nearly 11 million downloads.
apteki i zdrowie
Ziko Klub
ZIKO APTEKA Sp. z o.o. (ul. Legnicka 5, 31-216 Kraków; KRS 0000256037); program realizowany w drogeriach pod marką Ziko Dermo
Ziko Klub is a classic points-based program operating in Ziko Dermo drugstores (not in Ziko pharmacies). Participants collect points at a rate of 1 point for every full PLN 4 spent, and then redeem them for rewards from the current catalog. The program is handled via a physical membership card, the ziko-klub.pl portal, and the zikodermo.pl online store.
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