PROGRAM CARD - B&Q Club / TradePoint

Program name: B&Q Club / TradePoint
Distinction: two modes - consumer and tradesperson
Brand / operator: B&Q Limited
Family / owner: Kingfisher plc
Industry: DIY and construction
Industry benchmark: no
Market: UK (Great Britain, Isle of Man, Channel Islands)
Related programs: Screwfix Rewards (Screwfix, the same Kingfisher Group); B&Q is also a partner in Kingfisher deployments in France (Castorama) and Poland, but those programs operate separately
Status: active
Legal / time status: no restrictions; Diamond Card (a card for the 60+ segment) closed to new members as of 3 September 2018 - existing holders retain their privileges
Launch year: no public data (TradePoint T&C last updated 18/08/2014; current B&Q Club format - no public date)
Main type: member-benefit
Additional type: B2B
Joining cost: free (B&Q Club: registration online or in store; TradePoint: registration + proof of trade required)
Channels: in-store / online / app
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 2
Main KPI (impact strength): engagement - medium

Descriptive sections

0. Summary

B&Q Club and TradePoint are two loyalty programs running in parallel under the B&Q brand (Kingfisher). B&Q Club is aimed at individual consumers and is based on coupons and personalized offers without a points system. TradePoint is a free program for professionals (builders, decorators) offering a progressive percentage discount - up to 10% - dependent on monthly spend.

1. Objectives and context

B&Q Club serves to build visit frequency and the loyalty of home consumers through personalized coupons and lifestyle benefits. TradePoint aims to increase B&Q's share of the spending wallet of construction professionals, who traditionally use merchants such as Jewson or Travis Perkins - the program responds to this competition with a direct discount and tailored services.

2. Target group

B&Q Club is addressed to home-focused consumers (18+, UK residents) carrying out renovations and furnishing their homes. TradePoint is aimed exclusively at professionals - builders, decorators, plumbers and other tradespeople running their own business.

3. Architecture and type

B&Q Club:

Free registration online or in store; a physical card or a digital card in the B&Q app is available.
On each shopping visit (after granting marketing consent) the customer receives a coupon by email; new members get a welcome coupon of £5 off purchases from £30.
Coupons are redeemed during subsequent purchases online or in store; the program is complemented by a birthday offer, a 10% discount on key cutting and a 10% discount on Hertz van hire.

TradePoint:

Free registration; proof of trade required; after verification a TradePoint Card is issued.
Threshold-based accrual: spend of £250+ in a single month unlocks a 5% discount; spend of £1,000+ in a single month unlocks a 10% discount - both discounts apply until the end of the qualifying month and for the following 3 months.
The discount is applied automatically to purchases in B&Q and TradePoint stores and online; free services are available in parallel (timber cutting, paint mixing, kitchen/bathroom design, roof truss design, etc.).

4. Earn & burn mechanics

B&Q Club (no points system):

Accrual: no points - a coupon is sent by email after each qualifying shopping visit (condition: consent to marketing communication)
Threshold and redemption: not applicable (no points thresholds); coupon terms vary according to the offer current on the day of dispatch
Reward forms: email discount coupons, welcome offer (£5/£30), birthday offer, 10% discount on key cutting in store, 10% discount on Hertz van hire, personalized seasonal offers; estimated savings of up to ~£100 per year (outside the terms)
Points expiry: not applicable; coupons have validity dates set individually in the email communication

TradePoint (threshold discount):

Accrual: a percentage discount off the product price, activated once the spending threshold is exceeded within a calendar month (incl. VAT); the discount is applied to the account within 7 days of qualification
Threshold and redemption: £250/month → 5% discount; £1,000/month → 10% discount; the discount is active for the rest of the qualifying month and for 3 subsequent months; maintaining it requires reaching the threshold again during the discount period
Reward forms: a percentage discount off the purchase price (5% or 10%); free services for all members: bulk delivery (min. £100 order), 15 free timber cuts, paint mixing, brick matching, kitchen/bathroom/bedroom planning, roof truss design, 10% discount on equipment hire
Points expiry: not applicable; the discount lapses if the spending threshold is not reached again during the active discount period; after it lapses a return is possible following requalification
TradePoint discount exclusions: delivery, gift cards, concessions, clearance items (unless stated otherwise), selected smart home products, supplier-quoted items, selected made-to-measure products

5. Emotional value

B&Q Club builds a close relationship with the home consumer through the slogan "A happy home is an ongoing project" - the program presents itself as a constant companion through successive stages of furnishing a home, not a one-off transaction. TradePoint, in turn, communicates with professionals in the spirit of trade solidarity: "We know working in the trade isn't a 9 to 5 job" - emphasizing opening hours, dedicated trade service counters and real business tools rather than symbolic points.

6. Gamification

A coupon for every B&Q Club shopping visit creates a habit of regular purchases (a reward cycle dependent on activity)
The two spending thresholds in TradePoint (£250 / £1,000) create motivation to consolidate professional purchases in one place
The monthly reset of thresholds in TradePoint generates a repeatable challenge
The Diamond Card (legacy) offered a weekly benefit for the 60+ segment - an ingrained habit of a Wednesday visit

7. Differentiation

B&Q Club stands out through the absence of a points system in the DIY market - instead of accumulating points it offers a reactive coupon model (the reward follows immediately after purchase). TradePoint competes with builders' merchants (Jewson, Travis Perkins, HSS) through a unique combination of a percentage discount with free technical services (truss design, brick matching) available across a network of 300+ locations, which is rare in B2B programs of this scale.

8. Data and personalization

B&Q Club collects registration data (name, address, email) and transaction history; legal basis: marketing consent for email communication
Offers in B&Q Club are described as "personalised" - personalized based on purchase history (outside the terms; no public details of the profiling model)
TradePoint collects registration data + proof of trade; no public information about advanced personalization of B2B offers
Privacy policy: B&Q Privacy Policy (separate for diy.com and trade-point.co.uk)

9. Technology

The B&Q app (iOS/Android) supports the B&Q Club Card in digital form; account management, coupon viewing
B&Q and TradePoint store platform: Kingfisher Digital (KingfisherDigital), integrated with the in-store POS
TradePoint offers a separate online portal (trade-point.co.uk) with its own basket and pricing; a TradePoint account requires activation with a card number
No public data on CDP/CRM vendors

10. Communication and lifecycle

B&Q Club: the main communication channel is email (coupons, seasonal and birthday offers); marketing consent required
B&Q Club onboarding: a £5/£30 welcome coupon immediately after registration
TradePoint onboarding: verification with proof of trade → issue of a temporary card → after qualification the full TradePoint Card; an email confirming discount activation and a monthly update on spending progress (once an email address is provided)
TradePoint retention: an automatic notification of an approaching discount expiry (once an email is provided); a system motivating members to maintain spending in the next quarter

11. Conclusion / inspiration for the almanac

Combining two programs under a single brand - a consumer one (coupon-based) and a professional one (discount-based) - shows that the same retailer can run separate loyalty architectures for different segments without building separate brands. Worth adopting is TradePoint's quarterly threshold mechanism: a discount active for 3 months after qualification gives professionals stability and motivates them to plan purchases, rather than generating pressure for a transaction per visit.

Sources: diy.com/bandqclub; trade-point.co.uk/loyalty; diy.com/customer-support/terms-and-conditions-android (B&Q Club T&C); trade-point.co.uk/terms-and-conditions (TradePoint T&C and Membership Scheme T&C); trade-point.co.uk/faq/tradepoint-loyalty/4800010.faq; groupon.co.uk/discount-codes/blog/bq-club-guide-free-membership-benefits
Terms (link): https://www.diy.com/customer-support/terms-and-conditions-android
Entry compiled on: 2026-07-01

Verification note: The B&Q Club terms at the listed address (diy.com/customer-support/terms-and-conditions-android) confirm: the program is free, two forms of membership (general and Diamond), territory UK+IoM+CI, age 18+, no business use permitted, Diamond Card closed as of 03/09/2018. This document does not contain details of the coupon mechanics (the page is JavaScript-rendered - the full T&C content is partly unavailable via web fetch). The TradePoint mechanics were verified on the basis of trade-point.co.uk/loyalty and trade-point.co.uk/terms-and-conditions (Membership Scheme T&C dated 18/08/2014). The link in the list leads only to the B&Q Club T&C - the TradePoint terms are available at a separate address: trade-point.co.uk/terms-and-conditions.

B&Q Club / TradePoint