PROGRAM CARD - Brico PRO (Bricomarché)

Program name: Brico PRO
Distinction: B2B voucher with a tradesperson business-card module
Brand / operator: Bricomarché
Family / owner: Les Mousquetaires Group (Grupa Muszkieterów)
Industry: DIY and construction
Industry benchmark: no
Market: PL
Related programs: Moje Bricomarché (the B2C program of the same chain)
Status: active
Legal / time status: no restrictions (the first edition of the voucher campaign ran until 30/06/2026 - outside the terms; the program itself has no announced end date)
Launch year: 2026 (rollout: 20 February 2026)
Main type: B2B
Additional type: tiered
Enrollment cost: free
Channels: brick-and-mortar, mobile app
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): share of wallet (high)

Descriptive sections

0. Summary

Brico PRO is the B2B loyalty program of the Bricomarché chain, launched in February 2026 for businesses (sole proprietors registered in CEIDG and commercial-law companies). The program operates within the same app as the B2C program and offers a three-tier voucher system based on the volume of invoiced purchases.

1. Objectives and context

The program aims to strengthen Bricomarché's position among DIY professionals - contractors, renovation and construction firms, and small businesses. The main KPIs are increasing the share of business spending and building lasting relationships with local entrepreneurs.

2. Target group

Individuals running a business (registered in CEIDG) and commercial-law companies making purchases for their business needs, with particular emphasis on contractors and tradespeople from the construction and renovation sector.

3. Architecture and type

Registration - the participant adds a company profile to their existing account in the Bricomarché app by providing a NIP (tax ID) number.
Accrual - purchases paid by invoice to the registered NIP and made with the scanned virtual card from the company profile accumulate the volume that qualifies for vouchers.
Tier promotion - based on the cumulative purchase volume, the participant moves to the Standard, Plus, or Premium tier.
Redemption - for every PLN 1,000 spent, the participant receives a voucher worth PLN 30 (Standard), PLN 40 (Plus), or PLN 50 (Premium).
One-time bonus - for each single purchase above PLN 5,000, the participant receives a PLN 100 voucher regardless of their current tier.
Fulfillment - vouchers are used for subsequent purchases within the chain.

4. Earn & burn mechanics

Accrual: a voucher for every PLN 1,000 of invoiced purchases; the voucher value depends on the tier: Standard - PLN 30, Plus - PLN 40, Premium - PLN 50
Threshold and redemption: base threshold: PLN 1,000 in purchases → 1 voucher; the promotion thresholds to a higher tier (the Standard/Plus/Premium cutoff amounts): no public data
Reward forms: purchase vouchers redeemable within the Bricomarché chain; deferred payments (credit limit visible in the app panel)
Point expiration: no public data

5. Emotional value

The program positions Bricomarché as "the partner of first choice for every professional in the DIY sector" (quote from the brand's announcement). The planned Business Cards module, which will allow tradespeople to showcase their services and win new jobs directly through the app, goes beyond a purely transactional relationship and builds the identity of a platform for local entrepreneurship.

6. Gamification

Three status tiers (Standard → Plus → Premium) motivate customers to concentrate their purchases within one chain.
The bonus for a single purchase above PLN 5,000 rewards large transactions and encourages combining orders.
A planned Referral Program - rewards for recommending Brico PRO to new entities.
Visualizing the credit limit and transaction history in the app reinforces a sense of control over the company budget.

7. Differentiation

Against the competition (CastoPro by Castorama, Leroy Merlin Klub PRO), Brico PRO stands out by integrating the B2B profile with the existing B2C account in a single app - with no separate software. The planned Business Cards module (a tradesperson visible to the chain's customers) is an innovation without equivalent in the Polish DIY market.

8. Data and personalization

Data: company NIP (tax ID), invoiced transaction history, purchase data from the company profile.
Personalization: offers matched to the shopping basket and faster communication about promotional campaigns.
The option for local campaigns promoted by individual franchise stores, tailored to regional needs.

9. Technology

The Bricomarché mobile app (a single customer profile with two tabs: B2C and B2B).
A virtual loyalty card scanned at the checkout.
A customer panel with transaction history and a view of the credit limit for deferred payments.
Technology platform / vendor: no public data.

10. Communication and lifecycle

Onboarding: adding a company profile with a NIP directly in the app; a promotional campaign (Google Ads, Meta Ads, leaflets, radio, billboards) from April 2026.
Communication channels: mobile app, promotional leaflets, the chain's owned media.
Retention / reactivation: a planned Referral Program; personalized offers in the app; tier promotion as a motivator to concentrate purchases.

11. Takeaway / inspiration for the almanac

Brico PRO shows that integrating B2B within an existing B2C app (one login, two profiles) lowers the barrier to entry and increases adoption. The planned Business Cards module as a marketplace layer for local tradespeople is a valuable pattern for B2B programs in craft and trade industries.

Sources: press release from Bricomarché/Les Mousquetaires Group (aboutmarketing.pl, 30/03/2026); wiadomoscihandlowe.pl (30/03/2026); retailnet.pl (01/04/2026); dlahandlu.pl
Terms (link): https://www.bricomarche.pl/bricopro
Entry compiled on: 2026-06-24

Brico PRO