PROGRAM CARD - CCC Klub

Program name: CCC Klub
Distinction: three-tier status based on spending
Brand / operator: CCC (CCC S.A.; as of February 2026 the company operates under the name Modivo S.A., while stores retain the CCC banner)
Family / owner: CCC Group (as of February 2026 = Modivo Group); includes eobuwie.pl, HalfPrice, Modivo, Worldbox, among others
Industry: fashion and apparel
Industry benchmark: no
Market: PL
Related programs: MODIVOclub - the new loyalty ecosystem of the CCC/Modivo Group, into which the brand's existing programs (including CCC Klub) have been absorbed since spring 2025; MODIVOclub GOLD - a paid tier with 10% cashback in the form of vouchers
Status: active (the program is evolving within the broader MODIVOclub)
Legal / temporal status: no legal restrictions; the program has been integrated with MODIVOclub since spring 2025; the Organizer (CCC S.A.) changed its company name to Modivo S.A. by resolution of the Extraordinary General Meeting from January 2026, effective February 2026 - stores continue to operate under the CCC brand
Launch year: 2013 (September/October 2013; the current three-tier form - since the overhaul around 2021)
Main type: tier-based
Additional type: member-benefit
Enrollment cost: free
Channels: brick-and-mortar, online (ccc.eu), CCC mobile app
Reach: no public data (in 2014 the number of Club members exceeded 3 million)

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

CCC Klub is a free loyalty program run by the Polish footwear giant, based on a three-tier status system (Standard, Silver, Gold) determined by the annual purchase value across CCC channels. Instead of traditional points, the program offers growing benefit packages: personalized discounts, extended returns without a receipt, and one-time large discounts. Since spring 2025, the program has been integrated with the broader MODIVOclub ecosystem.

1. Objectives and context

CCC Klub serves to increase visit frequency and the total value of purchases across CCC brand channels (brick-and-mortar stores and ccc.eu), to build the purchasing profile of adult Club members for the purposes of offer personalization, and to gradually draw customers into the CCC/Modivo Group ecosystem. The program is a tool for collecting behavioral data and driving retention.

2. Target audience

The program is aimed at all retail customers over 16 years of age who buy footwear and accessories at CCC. Full functionality (personalization, status) is available from age 18. Female customers who purchase several pairs of shoes per year form the core of the Club member base.

3. Architecture and type

Registration (free) via the CCC app, the ccc.eu website, or in a brick-and-mortar store - automatic assignment of Standard status and issuance of an electronic Card.
Every purchase across CCC channels (except Allegro.pl and gift cards) feeds the Transaction Pool - a rolling sum of net spending over the last 12 months.
After crossing the threshold of PLN 400 in annual spending, the system automatically promotes the Club member to Silver status; after crossing PLN 800 - to Gold.
A higher status unlocks further benefits; status is verified on an ongoing basis based on the 12-month Transaction Pool.

4. Earn & burn mechanics

Accrual: no traditional points; the key indicator is the Transaction Pool - the sum of gross purchase amounts across CCC channels (brick-and-mortar stores + ccc.eu) over the last 12 months, reduced by returns; calculated once daily by 9:00 a.m. the following day
Threshold and redemption: Standard - every registered Club member; Silver - Transaction Pool ≥ PLN 400/year; Gold - Transaction Pool ≥ PLN 800/year; benefits granted automatically upon reaching the threshold
Reward forms: one-time percentage discounts (Standard: 10%, Silver: 20%, Gold: 30% once a year); packages of personalized discounts (Standard: no public data; Silver: 3 offers/month; Gold: 6 offers/month); extended returns without a receipt (30/60/120 days); free delivery (Standard and Silver: orders ≥ PLN 59; Gold: 5 × free with no minimum); a birthday discount gift; access to partner offers; VIP helpline (Gold)
Point expiration: not applicable (no points); status is verified on a 12-month rolling window basis - a drop in the Transaction Pool below the threshold results in a status downgrade

5. Emotional value

CCC Klub builds a sense of belonging to a more exclusive group through a clear hierarchy of statuses with growing privileges. The birthday surprise gift and priority access to limited collections create an element of unexpected reward. The CCC brand emphasizes democratic access - low entry thresholds make advancement noticeable for the average customer.

6. Gamification

Visible progress on the path to a higher status (the Transaction Pool as a "progress bar")
The three tiers create clear "goals": join → earn Silver → earn Gold
Personalized offers that reward frequent purchasing activity
Loss effect: status is based on a 12-month window - a Club member can drop in status if they stop buying

7. Differentiation

In the Polish footwear market, CCC Klub stands out above all for its very low threshold to Silver status (PLN 400/year - roughly 1-2 pairs of shoes). Instead of points that must be redeemed, the program offers immediate, predefined privileges (e.g., 120 days for returns in Gold). Integration with the broad Modivo Group ecosystem (eobuwie.pl, HalfPrice) means a growing reach of benefits.

8. Data and personalization

Purchase data: transaction history across all CCC channels (brick-and-mortar + online), browsed models, favorite products
Profile: created automatically for adult Club members (profiling in line with GDPR); minors (16-17 years old) are subject to limited analysis
Personalization: dedicated Promotions, offer packages each month, communication via email/SMS/push/web-push; the Organizer does not share data with Partners as part of joint activities

9. Technology

CCC mobile app (iOS / Android) as the main channel - electronic Card, status overview, coupons, purchase history
CCC S.A.'s proprietary platform (Polkowice); integration with the POS of brick-and-mortar stores
The account combines data from ccc.eu and the app; the ability to link with a MODIVOclub account since 2025

10. Communication and lifecycle

Channels: email, SMS, web push, mobile push, in-app notifications
Onboarding: registration via the app or in store, immediate access to Standard benefits
Retention / reactivation: monthly packages of personalized offers (Silver/Gold), birthday gift, notifications about an approaching status threshold (outside the terms)

11. Conclusion / inspiration for the almanac

CCC Klub proves that low financial thresholds for advancement (PLN 400/800/year) are enough to effectively motivate more frequent visits in the mass footwear market. Moving away from points in favor of clearly described per-tier benefits simplifies value communication and reduces the cost of managing point liabilities.

Sources: ccc.eu/pl/regulamin-klub-ccc (program terms); corporate.ccc.eu (rebranding information, status news); wirtualnemedia.pl (CCC Klub in a new form); fashionbiznes.pl (MODIVOclub); retailnet.pl (rebrand of the CCC Group to the Modivo Group, February 2026)
Terms (link): https://ccc.eu/pl/regulamin-klubu
Entry compiled on: 2026-06-15

CCC Klub