PROGRAM CARD - Club TotalEnergies

Program name: Club TotalEnergies
Distinction: free roadside assistance after refueling
Brand / operator: TotalEnergies Marketing France SAS
Family / owner: TotalEnergies SE
Industry: fuels
Industry benchmark: no
Market: FR (France)
Related programs: previous Club Total VL / Club Total Truck / Club Total Bus variants - unified into a single program in 2024-2025
Status: active
Legal / temporal status: no restrictions
Launch year: no public data; major program reorganization 2024-2025 (unification and simplification of mechanics)
Main type: points-based
Additional type: -
Enrollment cost: free
Channels: in-store / app (physical card + digital card in Apple Wallet / Google Pay)
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency (avg.)

Descriptive sections

0. Summary

Club TotalEnergies is a free points-based program of the TotalEnergies fuel station network in France. Customers accrue points for every euro spent within the network (fuel, car wash, shop, electric charging) and then redeem them for Comptoir des Arômes coffee shop vouchers, Wash car wash e-top-ups, or credits toward fuel and shop purchases. A unique element of the program is the free roadside assistance activated after each qualifying refueling.

1. Objectives and context

The program's objective is to increase the frequency of drivers' visits to TotalEnergies stations - one of the largest fuel networks in France - and to build brand preference amid strong price pressure from fuel discounters and supermarkets. The program replaced and unified earlier separate variants for passenger vehicles, trucks, and buses.

2. Target audience

The program is aimed at all drivers who regularly use TotalEnergies stations in France - both individuals and sole traders. It offers particular value to people who travel frequently and appreciate roadside assistance as a safety feature.

3. Architecture and type

Registration - free in the Services TotalEnergies app or directly at the station; physical card delivered by mail or issued on the spot, digital card available immediately in Apple Wallet / Google Pay.
Accrual - at every checkout with the club card (physical or digital), points are accrued automatically; the points rate per euro depends on the purchase category (fuel, shop, Wash car wash, electric charging).
Redemption - collected points can be redeemed for: Comptoir des Arômes coffee top-ups (from 500 pts, values 2-20 €), Wash car wash e-top-ups (from 2,000 pts, values 5-20 €), or credits toward fuel or shop purchases (from 6,000 pts, values 5-20 €).
Assistance - after each qualifying refueling or electric charging, roadside assistance is activated valid for 10-30 days (depending on the station network), covering up to 2 interventions per year, with no mileage limit, across all of Europe.

4. Earn & burn mechanics

Accrual: 1 pt for every 1 € spent within the TotalEnergies network (rate varies by purchase category: fuel, shop, car wash, electric charging - exact conversion rates per category: no public data); exclusions: alcohol, tobacco, games of chance, phone top-ups, press and books
Threshold and redemption: from 500 pts → Comptoir des Arômes coffee top-up (2/5/10/20 €); from 2,000 pts → Wash car wash e-top-up (5/10/20 €); from 6,000 pts → loyalty credit toward fuel or shop (5/10/20 €)
Reward forms: coffee shop / car wash vouchers (brand's own services), cashback on fuel or purchases in the stations' shops
Points expiration: after 12 months of account inactivity

5. Emotional value

The program draws on the brand's relationship with travel as part of everyday life - the slogan "Votre fidélité mérite bien plus qu'un merci" emphasizes appreciation for customer loyalty. Roadside assistance delivers real safety value, turning every refueling into an act of care for the traveler's peace of mind. Combining small pleasures (coffee, car wash) with utility (fuel credit) meets the diverse expectations of drivers.

6. Gamification

Three point-redemption thresholds (500 / 2,000 / 6,000 pts) create a mechanism of gradually "leveling up," motivating repeat visits.
Instant point accrual after every transaction (visible in the app) reinforces the reward loop.
Roadside assistance activated per refueling acts as a short-term reinforcement - the driver "earns" protection on an ongoing basis, which shortens the decision cycle for the next visit.
Exclusive offers and promotions available only in the app reinforce the behavior of downloading and regularly using the app.

7. Differentiation

In the fuel station segment, Club TotalEnergies stands out primarily through roadside assistance included in membership at no additional charge - a rare element in fuel programs. Unifying the programs (VL / Truck / Bus) into a single, simpler mechanic streamlines service and lowers the barrier to entry. Integration with digital wallets (Apple Wallet, Google Pay) and managing everything through the app aligns with digital customer experience trends in the fuel industry.

8. Data and personalization

Data collected: transaction history (category, value, station, date), contact details, communication preferences.
Consents: TotalEnergies terms and privacy policy compliant with GDPR; consent to marketing communication optional.
Personalization: offers and promotions exclusive to members visible in the app; no public data on the depth of segmentation.

9. Technology

App: Services TotalEnergies (iOS / Android, rated 4.4/5 on the App Store); digital card in Apple Wallet and Google Pay.
Platform: TotalEnergies' own infrastructure (the club.totalenergies.fr portal as the member account space).
Integrations: POS across the TotalEnergies station network; Wash car washes; Comptoir des Arômes coffee kiosk; roadside assistance system.

10. Communication and lifecycle

Communication channels: mobile app (hub for information on points, offers, and account), email, social media (Facebook, X, YouTube, LinkedIn, Instagram).
Onboarding: registration via the app or station; physical card sent by mail or issued on the spot; digital card available immediately.
Retention / reactivation: points expiration after 12 months of inactivity as a mechanism to encourage activity; seasonal offers and prize draws (jeux-concours) for members.

11. Conclusion / inspiration for the almanac

Club TotalEnergies shows that in the fuel industry - where loyalty is price-sensitive - incorporating a real safety benefit (roadside assistance) into a points-based program can be a stronger driver of attachment than a discount per liter of fuel alone. Take-away: combine transactional rewards with the emotional value of safety to move beyond a purely price-based battle for the customer's attention.

Sources: services.totalenergies.fr/club-totalenergies (program page, FAQ section, description of reward and assistance mechanics); papernest.com (independent review, 2026)
Terms (link): https://club.totalenergies.fr/
Entry compiled on: 2026-06-19

Club TotalEnergies