PROGRAM CARD - Iberia Club

Program name: Iberia Club
Distinction: dual-currency pioneer of the Avios/IAG ecosystem
Brand / operator: Iberia (Iberia Líneas Aéreas de España, S.A.O.)
Family / owner: IAG Group (International Airlines Group); Avios managed by IAG Loyalty Ltd; oneworld alliance
Industry: travel and aviation
Industry benchmark: yes
Market: ES (global membership - over 140 markets)
Related programs: The British Airways Club (BA/IAG), Vueling Club (Vueling/IAG), Flying Club (Virgin Atlantic - shared Avios currency), oneworld airlines (earning on partner flights)
Status: active (rebranded from Iberia Plus to Iberia Club: April 2025)
Legal / temporal status: no restrictions
Launch year: 1991 (as Iberia Plus); most recent major change: April 1, 2025 (new name, transition to the revenue-based Elite Points model); current terms: from May 1, 2026
Main type: tier-based
Secondary type: points-based (Avios as a separate redeemable currency)
Enrollment cost: free
Channels: online (iberia.com), mobile app (Iberia App), airport customer service desks
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 4
Main KPI (impact strength): basket value (high)

Descriptive sections

0. Summary

Iberia Club (formerly Iberia Plus, rebranded in April 2025) is Iberia's flagship loyalty program, built on two currencies: Avios (redeemable for rewards) and Elite Points (which determine status tiers). The program is part of the IAG/oneworld ecosystem and offers six status tiers - from Plata to Infinita Prime.

1. Objectives and context

The program builds loyalty toward Iberia and the IAG group by rewarding actual spending - since 2025, status is based solely on a revenue-based model (1 EP per €1 spent on flights). Key KPIs are the growth of passenger basket value and the retention of high-value customers on Iberian and Ibero-American routes.

2. Target group

Passengers on Iberia and IAG group flights: from occasional travelers collecting Avios to frequent business travelers aspiring to the Platino and Infinita tiers. The program is global, with a strong core in the Spanish, Latin American, and British (via BA) markets.

3. Architecture and type

Free registration via iberia.com or the Iberia app; a virtual card is available immediately in the app (a physical card only for higher tiers, on request).
Collecting Avios for Iberia Group flights, oneworld partner flights, and purchases with 90+ non-airline partners, as well as Elite Points (1 EP per €1 spent net on Iberia Group flights from April 1, 2025; 1 EP per 10 Avios from non-airline partners).
Annual tiers (settled on April 1 each year): Plata (3,500 EP), Oro (7,500 EP), Platino (20,000 EP), Platino Prime (from 2025); lifetime tiers: Infinita (400,000 EP accumulated), Infinita Prime (640,000 EP accumulated).
Avios redeemable for flight tickets (Iberia, Vueling, BA, oneworld), cabin upgrades, hotels, car rentals, purchases with partners; pooling available in a Family Account (up to 7 people).

4. Earn & burn mechanics

Earning: 1 Elite Point for every €1 spent on an Iberia Group flight (net: fare + carrier's airport surcharges; excluding airport taxes); Avios earned separately according to flight class and fare; for non-airline partners: 1 EP per 10 Avios collected with those partners; additional Elite Points in premium classes (Business, Premium Economy) and for ancillary services (baggage, seat selection).
Threshold and redemption: Avios redeemed for tickets according to a variable reward chart (peak/off-peak fares); after the June 2025 devaluation of the chart - e.g. Business Madrid-USA from about 40,500 Avios (outside the terms: data from industry press); no fixed minimum Avios threshold for redemption.
Reward forms: flight tickets (full Avios or discounted Avios + cash co-payment), cabin upgrades, hotels, car rentals, purchases in Iberia Shopping, donating Avios to charity, transferring Avios to other IAG accounts (BA, Vueling), Elite Rewards (surprise rewards when reaching status milestones).
Point expiration: Avios expire after 36 months of inactivity (no earning or use of Avios); the account is automatically deleted after 48 months of inactivity; Avios transfers between IAG programs (BA, Vueling) are not treated as activity; notification of upcoming expiration - 6 months before the date.

5. Emotional value

Iberia Club builds the identity of a travel elite - especially on prestigious Iberian-Latin American routes. The Infinita and Platino Prime tiers symbolize belonging to the group of most loyal passengers. The shared Avios currency with the British Airways Club creates a sense of a global IAG traveler community.

6. Gamification

Two independent points tracks (Avios + Elite Points) provide double motivation for every transaction.
Elite Rewards: surprise rewards granted when reaching status milestones - an element of surprise that strengthens engagement.
The annual status cycle (reset on April 1) with a transparent EP counter creates time pressure and motivates members to "complete" their status before March 31.
Family Account: pooling Avios for up to 7 people strengthens engagement at the household and group level.
Lifetime tiers (Infinita) reward many years of loyalty and provide a sense of lasting achievement.

7. Differentiation

Iberia Club combines its own Avios currency with the IAG ecosystem (BA, Vueling) and the oneworld alliance, giving one of the broadest ranges of possible redemptions in the airline industry. The transition to revenue-based Elite Points (2025) positions the program more consumer-friendly toward affluent travelers than traditional models based on miles flown.

8. Data and personalization

Data scope: personal profile (first name, last name, email, date of birth), flight history and partner transactions, travel preferences; from 2026, optional OTP for critical transactions.
Data controllers: Iberia (profile and booking data) and IAG Loyalty Ltd (Avios/EP) - separate privacy policies.
Personalization: special campaigns and offers tailored to activity history; notifications of upcoming Avios expiration; segmentation by status tier.

9. Technology

App: Iberia App (iOS/Android) - virtual card, management of the Avios and EP account, flight bookings, activity tracking.
Platform: IAG Loyalty Ltd handles Avios and Elite Points settlement; infrastructure shared with The British Airways Club and Vueling Club.
Integrations: over 90 non-airline partners (hotels, car rentals, finance, e-commerce, Iberia Shopping); Avios transfer from BA Club and Vueling Club; oneworld airlines - earning on flights of all alliance partners.

10. Communication and lifecycle

Communication channels: email (transactional notifications, status alerts, special offers), in-app push, iberia.com (private area).
Onboarding: instant online activation; retroactive Avios earning for flights up to 3 months before registration (airlines) and partner purchases up to 1 month back.
Retention: Avios expiration alerts (6 months before), an annual status cycle mobilizing activity before March 31, the Family Account as a mechanism strengthening attachment across the entire household.

11. Conclusion / inspiration for the almanac

Revenue-based Elite Points (1 EP per €1 spent) is a simple and fair status formula that can be adapted in any program with monetary purchases - it eliminates the paradox of rewarding passengers for cheap, long flights at the expense of those generating real revenue for the operator.

Sources: Iberia Club General Terms and Conditions (iberia.com, valid from May 1, 2026); iberia.com/us/news-updates/iberia-plus-2025/ (2025 program changes); iberia.com/us/news-updates/iberia-plus-2025-faq/; rewardflightfinder.com (EP tiers and thresholds); awardwallet.com (Avios expiration, chart changes); headforpoints.com (reward chart devaluation June 2025)
Terms (link): https://www.iberia.com/br/iberiaplus/condicoes/
Entry compiled on: 2026-06-22

Iberia Club