PROGRAM CARD - mySaturn

Program name: mySaturn
Distinction: shared points with MediaMarkt
Brand / operator: Saturn (Media-Saturn Deutschland GmbH, Ingolstadt)
Family / owner: MediaMarktSaturn Retail Group / Ceconomy AG (Germany)
Industry: consumer electronics and home appliances
Industry benchmark: no
Market: DE
Related programs: myMediaMarkt (MediaMarkt, DE) - shared points account and mutual redemption (points earned and coupons redeemed across both chains); myMediaMarkt in other Ceconomy group markets (e.g. PL); the earlier program brand "SATURN CARD"
Status: active
Legal / time status: no restrictions (open-ended program); participation limited to adults (18+) resident in Germany; terms in force from 11 June 2025 (version 20250611)
Launch year: 2023 - mySaturn introduced on 17 April 2023 to replace "SATURN CARD" as part of unifying the MediaMarkt and Saturn programs on a single platform
Main type: points-based
Additional type: member-benefit
Cost of joining: free
Channels: brick-and-mortar (Saturn stores in Germany), online (saturn.de), mobile app (physical or digital mySaturn card)
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

mySaturn is a free points-based program of the German electronics chain Saturn, shared with myMediaMarkt. Participants earn 5 points for every €1 spent in Saturn and MediaMarkt stores and online, and once they reach the threshold they convert them into value coupons for further purchases in both chains.

1. Objectives and context

The program builds a long-term customer relationship in the category of infrequent but high-value electronics purchases. After merging Saturn and MediaMarkt on a single platform, the objectives are to increase purchase frequency and value, retain customers within the group, and gather data to personalize the offer.

2. Target group

Consumer electronics and home appliance customers in Germany - from occasional buyers of higher-priced equipment to those who regularly renew their devices. The shared account with MediaMarkt broadens the group to include customers of both brands who shop interchangeably in physical stores and online.

3. Architecture and type

Registration: free in any Saturn store in Germany or on saturn.de; first name, last name, address, e-mail and date of birth are required; an account is created with a profile and a points account.
Earning points: 5 points for every €1 spent on purchases at Saturn and MediaMarkt (in-store and online); for 30 days points have pending status ("vorgemerkt").
Redemption: once 10,000 points are reached, conversion into a value coupon (Wert-Coupon) to be used at MediaMarkt or Saturn.

4. Earn & burn mechanics

Accrual: 5 points for every €1 spent on eligible purchases in all Saturn and MediaMarkt stores in Germany and in the online stores saturn.de and mediamarkt.de; purchases from third-party sellers (Marketplace) are excluded. Accrual requires presenting the mySaturn card (in-store) or being logged in (online). In-store purchases can be credited retroactively within 60 days. Additional points as part of special promotions.
Threshold and redemption: redemption possible once 10,000 points are reached; available coupon thresholds depend on the account balance - 10,000 pts → €10 coupon, 25,000 pts → €25 coupon, 50,000 pts → €50 coupon (coupon values per Saturn help pages; outside the terms). Points from purchases have pending status for 30 days from the release/collection of goods and do not count toward redemption; in the event of a return/exchange the purchase is not taken into account. The coupon is non-transferable, cannot be combined with other promotions and coupons, cannot be partially redeemed and offers no cash payout; it cannot be redeemed for purchases from Marketplace sellers.
Reward forms: value coupons (Wert-Coupon) for further purchases at MediaMarkt and Saturn (in-store and online); mySaturn membership benefits (mySaturn-Mehrwerte) - national offers as well as local offers assigned to a chosen store (Wunschmarkt); personalized offers.
Point expiry: finally booked points expire on 30 September of the third year after the year in which they were finally booked; points from special promotions expire on 30 September of the year following the year of final booking; upon resignation/termination points are forfeited.

5. Emotional value

mySaturn positions Saturn as a brand present in the customer relationship even between infrequent equipment purchases. The shared account with MediaMarkt creates the feeling that points "do not go to waste" regardless of which chain in the group the customer buys from, and coupons reward loyalty to the entire group.

6. Gamification

Pending points (30 days) and redemption thresholds (10,000 / 25,000 / 50,000 pts) building a collection goal.
A shared points pool with MediaMarkt speeding up progress toward the coupon threshold.
Special promotions with additional (multiplied) points reinforcing periodic engagement.

7. Differentiation

The key distinction is interoperability with myMediaMarkt: points are earned and coupons redeemed interchangeably across both chains of the MediaMarktSaturn group, which practically doubles the earn & burn points network. In the category of expensive, infrequent electronics purchases, such a shared ecosystem clearly shortens the path to a reward compared with single-brand programs.

8. Data and personalization

Data scope: account data (first name, last name, address, e-mail, date of birth), purchase history, chosen store (Wunschmarkt); user profile created at registration.
Consents: data processing per "Datenschutzhinweise zur Teilnahme bei mySaturn"; profiling for personalized offers.
Personalization: national and local offers as well as "kundenerlebnis zugeschnitten" - an experience tailored to interests based on the profile.

9. Technology

mySaturn card in physical and digital versions; mobile app and online account as the channel for managing points and coupons.
Shared MediaMarktSaturn loyalty platform (a single points account for Saturn and MediaMarkt).
Integration of brick-and-mortar and e-commerce channels (saturn.de, mediamarkt.de); online account for viewing and redeeming points.

10. Communication and lifecycle

Channels: e-mail (regular updates on points balance), online account, app, in-store communication.
Onboarding: quick in-store or online registration; immediate access to benefits (online after the statutory right of withdrawal has elapsed).
Retention: threshold coupons, special promotions with additional points, local and personalized offers.

11. Conclusion / inspiration for the almanac

mySaturn demonstrates the value of sharing a program between sister brands: a shared Saturn and MediaMarkt points account shortens the path to a reward in the category of infrequent purchases. The takeaway for a designer: combining earn & burn networks within a corporate group increases both the perceived and the real usefulness of points.

Sources: Teilnahmebedingungen mySaturn Deutschland (saturn.de/de/legal/teilnahmebedingungen-my-saturn, version 20250611, as of: June 2025); Saturn help pages (hilfe.saturn.de - sammeln/einlösen of points, point validity, coupon conditions, a_id 19243/21219/19257/19265); "Aus SATURN CARD wird mySaturn" (Macerkopf, 16 Feb 2023; smarthomeassistent.de) - program launch 17 April 2023.
Terms (link): https://www.saturn.de/de/legal/teilnahmebedingungen-my-saturn
Entry compiled on: 2026-06-26

mySaturn