PROGRAM CARD - Radisson Rewards

Program name: Radisson Rewards
Distinction: Award Nights with no blackout dates
Brand / operator: Radisson Hotel Group (Radisson Loyalty Management B.V.)
Family / owner: Jin Jiang International Holdings Co. Ltd (majority shareholder since 2018)
Industry: hotels
Industry benchmark: no
Market: pan-EU, EMEA, APAC (program for Europe, the Middle East, Africa, and Asia-Pacific; the Americas operate under a separate program)
Related programs: Radisson Rewards Americas (separate program for the American market)
Status: active
Legal / temporal status: no restrictions; T&C jurisdiction: Radisson Loyalty Management B.V.; all properties in Russia excluded from the program
Launch year: 2018 (rebrand from Club Carlson; predecessors: Goldpoints Plus → Club Carlson 2011 → Radisson Rewards March 2018); last major T&C update: 18.07.2023
Main type: tier-based
Additional type: points-based
Enrollment cost: free
Channels: website, mobile app (Radisson Hotels App), hotel (front desk), Contact Center
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 4 - multi-tier, multi-market (EMEA + APAC), POS/CRM integrations, financial model of points liabilities, multi-brand portfolio (10 brands)
Main KPI (impact strength): basket value (high)

Descriptive sections

0. Summary

Radisson Rewards is the Radisson Hotel Group loyalty program covering EMEA and APAC with three tiers (Club, Premium, VIP). Members earn points for qualifying stays and food & beverage spend charged to the bill, then redeem them for free nights (with no blackout dates), in-hotel services, or airline miles. The program stands out for having no blackout dates on Award Nights and a broad network of 10 hotel brands.

1. Objectives and context

The program aims to increase basket value (stay spend + F&B) and build retention among business and leisure travelers within the Radisson Hotel Group portfolio. The operator's key KPIs are spend per stay, the number of qualifying nights, and cross-selling between the group's brands (Radisson Collection, Radisson Blu, Park Plaza, and others). The program is complemented by a separate B2B segment - Radisson Rewards for Bookers & Planners - aimed at travel managers and event organizers.

2. Target group

Business and leisure travelers using premium and upper-midscale hotels in Europe, EMEA, and APAC. The B2B segment covers travel agents, travel arrangers, and organizers of meetings and conferences. The program is global in geographic reach but available only to adults.

3. Architecture and type

Registration - free via the website, mobile app, hotel front desk, or Contact Center; after activating the account online, the member automatically obtains Club status.
Earning points - for every dollar spent on qualifying room charges and F&B charged to the bill: Club 8 pts/$, Premium 27 pts/$, VIP 36 pts/$; meetings and events: 5 pts/$ (max. 250,000 pts/event). The optional Discount Booster (up to 20% off) lowers earning rates to 9 pts/$ (Club) or 12 pts/$ (VIP).
Tier promotion - Premium after 5 qualifying nights or 3 stays within 12 months; VIP after 30 nights or 20 stays. Status verified on a 12-month cycle.
Point redemption - Award Nights (no blackout dates, up to USD 600/night via web/app, above that - at check-out), Pay with Points (min. 10 pts), airline miles, Priority Pass Standard Plus (160,000 pts/year), donation to SOS Children's Villages.

4. Earn & burn mechanics

Earning: Club: 8 pts per USD 1 spent on qualifying room charges and F&B; Premium: 27 pts/$; VIP: 36 pts/$; Prize by Radisson: Club 4 pts/$, Premium 13.5 pts/$, VIP 18 pts/$. Points do not accrue on alcohol and tobacco products or on rates booked through OTAs (access to benefits only, not points). Qualifying rates must be booked through Radisson's direct channels.
Threshold and redemption: Award Nights (no pre-announced points chart - the conversion rate is set dynamically based on the room price, max. value USD 600/night online); Pay with Points from 10 pts; Priority Pass: 160,000 pts.
Reward forms: free nights (Award Nights), payment with points at the hotel (Pay with Points), partner airline miles, Priority Pass access, discounts, charitable donations.
Point expiration: points expire after 24 months of inactivity (no earning or redemption within 24 months).

5. Emotional value

The program uses a status hierarchy (Club → Premium → VIP) that signals prestige across a network of 10 premium brands. VIP benefits - free breakfast for 2, express pressing, exclusive access to hotel zones, and dedicated 24/7 contact lines - create a sense of uniqueness and privilege. For business travelers, the "My Favorite Hotel" feature is a draw, with a guaranteed priority list and luggage storage between stays.

6. Gamification

Three-tier status system with instant promotion upon reaching the threshold (no waiting until year-end).
"My Favorite Hotel" feature with an assigned favorite room, luggage storage, and priority reservation list.
Member get Member program (1,000 pts for both the referrer and the referred after the first qualifying stay).
Bonus for meetings and events (up to 250,000 pts per event).
Optional Discount Booster - a deliberate choice between a discount on the stay and a higher number of points.

7. Differentiation

Compared with programs like Hilton Honors or Marriott Bonvoy, Radisson Rewards stands out for having no blackout dates on Award Nights - members can book nights with points on any date, as long as availability exists. An additional advantage is the free and simple redemption of points for nights without a pre-announced chart, which simplifies communication. The B2B offer is also strong: a separate track for travel bookers and conference organizers with its own earning rules and tiers.

8. Data and personalization

Data collected: first name, last name, email address, home address (required), stay preferences, booking history; processed by Radisson Loyalty Management B.V. in accordance with GDPR.
Consents: participation requires acceptance of Radisson's T&C and privacy policy (https://www.radissonhotels.com/en-us/privacy); profile changes cause the account to be locked for up to 24 h.
Personalization: benefit preferences (Member Only Rate vs Discount Booster) set in the account before booking; "My Favorite Hotel" with a favorite room; personalized messages and offers for tier segments.

9. Technology

Radisson Hotels App mobile app (iOS/Android) - bookings, points tracking, online check-in, benefit selection.
Platform: Radisson Hotel Group proprietary (provider: no public data).
Integrations: GDS (for Radisson Rewards for Bookers & Planners), Points.com (points purchase/transfer), airline partners (converting points to miles), Priority Pass.
Radisson+ - a separate module of digital hotel services linked to the program.

10. Communication and lifecycle

Communication channels: email, mobile app (push), Contact Center (Premium 24/7 in English; other languages during working hours).
Onboarding: online or in-hotel registration; after acceptance - account details delivered by email or directly at check-in; mandatory online account activation.
Retention / reactivation: reminders about point expiration (24-month inactivity), bonus-points campaigns (e.g., seasonal promotions of up to 10,000-15,000 bonus points for meeting a stay condition), Member get Member referral program.

11. Conclusion / inspiration for the almanac

Radisson Rewards shows that eliminating blackout dates - i.e., removing barriers to accessing rewards - can be a strong differentiator for a hotel program, even without record-high earning rates. Also noteworthy is the thoughtful benefit-selection model (Member Only Rate vs Discount Booster), which allows the value proposition to be differentiated for various segments without multiplying program variants.

Sources: radissonhotels.com (official program page and T&C, as of 18.07.2023), headforpoints.com (2026 guide), upgradedpoints.com (program review), financebuzz.com (2026 guide), loyaltylobby.com (promotional announcements 2025), businesstraveller.com (2018 rebrand)
Terms (link): https://www.radissonhotels.com/en-us/terms-and-conditions
Entry compiled on: 2026-06-23

Radisson Rewards