PROGRAM CARD - Sinsay Club

Program name: Sinsay Club
Distinction: the loyalty leader of Polish fashion
Brand / operator: Sinsay (LPP S.A.)
Family / owner: LPP S.A. (LPP group - portfolio: Reserved, Cropp, House, Mohito, Sinsay)
Industry: fashion and apparel
Model for the industry: yes
Market: PL (program in Poland; the Sinsay app is available in 11+ markets, Sinsay Club described here in the scope of the card for PL)
Related programs: Sinsay Plus (a separate LPP/Sinsay subscription program - extending benefits beyond fashion); the other LPP brands (Reserved, Cropp, House, Mohito) have their own programs
Status: active
Legal / time status: no restrictions
Launch year: 2023
Main type: points-based
Additional type: none
Cost of joining: free (an account on sinsay.com or in the app is required)
Channels: mobile app (Android, iOS), online store, brick-and-mortar store (on presentation of Sinsay ID)
Reach: 8 million unique users of the Sinsay app (September 2025, outside the terms and conditions)

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3 - a points program with POS and e-commerce integration, points-liability management, and a gamification layer
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

Sinsay Club is a free LPP points program for customers of the Sinsay brand in Poland, integrated with the mobile app. For every zloty spent online or in a store, the participant receives 1 point, which they redeem for discount coupons. An extensive gamification layer (check-ins, quizzes, reviews) rewards engagement regardless of basket value.

1. Objectives and context

The program pursues its main KPI of purchase frequency by combining classic point accumulation with daily in-app gamification. Sinsay bets on an app-first strategy and builds digital loyalty as part of the plan to double the LPP group's revenue to PLN 40 billion by 2027.

2. Target group

The program is aimed at Sinsay's broad customer base - mainly young women and families with children - for whom the barrier to joining is zero and rewards are attainable starting from just 300 points. Its availability both online and in stores makes it inclusive regardless of shopping preferences.

3. Architecture and type

Registration - creating an account on the Sinsay website or in the app; acceptance of the Terms; immediate award of 250 welcome points.
Collecting points - 1 pt for each "started" zloty of the item's price (PLN 10.01 = 11 pts); additional points for in-store pickup, no returns, a review with a photo, quizzes, and daily in-app check-ins. Purchase points activate after 30 days (condition: no return).
Redemption for a coupon - in the "Coupons - redeem" tab, from 300 pts; the coupon value is set according to the organizer's current rules (up to -PLN 50); the coupon is single-use and may be restricted to a channel.

4. Earn & burn mechanics

Accrual: 1 pt for each "started" zloty of the item's price (e.g. PLN 10.01 → 11 pts); no points for delivery, bags, or gift cards. Welcome bonus: 250 pts. Bonus for same-day pickup in a store: 100 pts. Bonus for no returns in an order: 30 pts. Review with a photo: 15 pts. In-app check-in: value varies each day. In-store pickup for purchases ≥ PLN 130: 200 pts.
Threshold and redemption: from 300 active points → discount coupon; the exact coupon value according to the current rules announced by the organizer (up to a maximum of -PLN 50 per coupon); coupons cannot be combined.
Reward types: percentage or fixed-amount coupons for purchases at Sinsay (online or in stores - depending on the coupon's terms).
Point expiration: purchase points - 6 months from activation; engagement points (pickup, no return, review, quiz, check-in) - 3 months from activation.

5. Emotional value

Sinsay Club builds a bond through democratic access to rewards - what counts is not the depth of your wallet but regularity and engagement. The app maintains daily contact (check-ins, personalized notifications), and the brand's communication style - youthful, dynamic, social-media-first - reinforces the sense of belonging to a community.

6. Gamification

Daily in-app check-ins with a variable point pool that builds a streak - breaking the streak resets progress
Quizzes and surveys for points (only in the app as a logged-in user)
Reward for no returns in an order - 30 pts after the withdrawal period ends
Extra points for a review with a photo (accepted by Sinsay)
Bonus for choosing an eco-friendly delivery method (in-store pickup)

7. Differentiation

Sinsay Club is the highest-rated loyalty program in the Polish apparel sector (CAWI study, Minds & Roses / Mastercard Advisors, September 2025 - 33% of indications). It stands out for its full omnichannel nature (the same points and coupons across every channel), intensive non-purchase gamification, and integration with the fastest-growing fashion network in Central Europe.

8. Data and personalization

The organizer collects transactional data, purchase history, and in-app activity (quizzes, check-ins, reviews)
Legal basis: the participant's consent; the data controller is LPP S.A.; contact: dataprivacy@lpp.com
Personalization: personalized email notifications about point balance (max 1×/month); no public data on an advanced recommendation engine

9. Technology

The Sinsay mobile app (Android / iOS); the program's key channel (check-ins, quizzes, point balance view)
Identification in the brick-and-mortar store: the Sinsay ID barcode in the app (scanned at the checkout)
E-commerce platform: proprietary (sinsay.com); points accrued automatically on online purchases
POS integrations in physical stores; no public data on the loyalty platform provider

10. Communication and lifecycle

Channels: email (max 1×/month - point balance), push/in-app, coupon notifications
Onboarding: 250 welcome points; -PLN 20 for the first app scan in a brick-and-mortar store (outside the Sinsay Club terms - a separate promotion)
Retention: daily check-ins creating a streak, quizzes and surveys, notifications before points expire (no public data on reactivating dormant participants)

11. Conclusion / inspiration for the almanac

Sinsay Club proves that a points program can dominate the competitive fashion industry through the democratization of rewards and daily gamification - there is no need for complex tiers; an attainable threshold, instant feedback, and a reason to open the app every day are enough.

Sources: Sinsay Club Loyalty Program Terms (sinsay.com); retailnet.pl - "Sinsay Club the number 1 loyalty program in the apparel industry in Poland" (15.09.2025); wydawajdobrze.com - description of the program's mechanics
Terms (link): https://www.sinsay.com/pl/pl/zasady-sinsay-club
Entry compiled on: 2026-06-15

Sinsay Club