PROGRAM CARD - Klub Super-Pharm (LifeStyle)

Program name: Klub Super-Pharm (LifeStyle)
Distinction: drugstore and pharmacy under a single account
Brand / operator: Super-Pharm Poland sp. z o.o.
Family / owner: none / independent (Super-Pharm Poland sp. z o.o. is a company headquartered in Warsaw, KRS 0000083512)
Industry: pharmacies and health
Benchmark for the industry: no
Market: PL
Related programs: none
Status: active
Legal / temporal status: Purchases of medicinal products, reimbursed medical devices, reimbursed foodstuffs for particular nutritional uses, infant formula and infant feeding items are excluded from point accrual - a restriction resulting from Polish law. The program operates exclusively within the territory of Poland. No time limitations.
Launch year: no public data available; since 16 May 2022 the card is electronic only
Main type: points-based
Additional type: member-benefit
Enrollment cost: free
Channels: brick-and-mortar (drugstores, selected pharmacies, optical salons), online (superpharm.pl online drugstore, apteka.superpharm.pl online pharmacy), Super-Pharm mobile app
Reach: no public data available

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3 - a points-based program with POS/e-commerce integration, management of point liabilities and an expansion to pharmacies requiring separate accrual rules
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

Klub Super-Pharm is a loyalty program based on premium sales, operating in Super-Pharm drugstores, selected pharmacies and optical salons in Poland. Customers collect points for purchases (1 point per PLN 2), which are exchanged for reward products or discounts on purchases at brick-and-mortar locations. Active shoppers who exceed PLN 1,000 per year receive double point accrual.

1. Objectives and context

The program serves to increase visit frequency and basket value across the Super-Pharm drugstore and pharmacy network. The expansion into pharmacies (from 28 October 2025) broadened the program's reach into health categories, while maintaining the exclusions arising from pharmaceutical law. The key KPI is purchase frequency.

2. Target group

Consumers (min. 16 years old) residing in Poland who shop regularly at drugstores and pharmacies. Business purchases (NIP tax ID) are excluded. Offer personalization takes into account gender, age, drugstore purchase history, channel preferences and location.

3. Architecture and type

Registration - free, via the website or app; first name, last name, e-mail and phone number (login) required, date of birth optional; min. 16 years old; consumers only.
Identification at purchase - presenting the electronic card (app or virtual card in the account), providing the phone number or scanning the card before the transaction; in the e-drugstore and e-pharmacy - logging into the linked account.
Point accrual - automatic: 1 point for every full PLN 2; if purchases exceed PLN 1,000 within 365 days - a ×2 multiplier for the next 365 days.
Redemption - points exchanged for rewards (products from the catalog) or a discount on purchases exclusively at brick-and-mortar drugstores and pharmacies; alternatively: donating points to a public benefit organization (the "Help with points" option).

4. Earn & burn mechanics

Accrual: 1 point for every full PLN 2 spent on products covered by the Club (Super-Pharm drugstores and pharmacies, in-store and online); a ×2 multiplier after exceeding PLN 1,000 in qualifying purchases within 365 days - maintained for the next 365 days provided the threshold is reached again.
Threshold and redemption: the reward list and the point-to-discount conversion rate are available exclusively in the mobile app and on the Club website (no public data on a fixed conversion rate in the terms); rewards collected in-store only.
Reward forms: products from the drugstore / pharmacy assortment (physical rewards), a discount on purchases at brick-and-mortar locations, a donation of points to a chosen public benefit organization.
Point expiry: 365 days from the accrual date (points used in order of acquisition - FIFO). A card unused for 36 months results in automatic account deletion.

5. Emotional value

The Club builds a bond through exclusive prices and coupons available only to Club members, "Club Days" promotions with discounts of up to 50% on entire brands, and triple point accrual on the birthday and for 7 days afterwards (outside the terms, in-store only). The "Help with points" option enables an altruistic use of collected points, strengthening emotional attachment to the brand.

6. Gamification

×2 multiplier after reaching the PLN 1,000 threshold - a progress mechanism motivating increased spending.
Triple birthday points (×3) - a one-off benefit that increases emotional engagement and encourages a store visit (outside the terms).
Personalized coupons in the app - discovering "for me" offers builds a habit of regularly checking the app.
Visibility of the point balance on the receipt and at the price scanner - immediate rewarding reinforcement.

7. Differentiation

The program stands out through its expansion into pharmacies while keeping a single account - a rarity in the Polish market, where drugstores and pharmacies usually operate in separate programs. The ×2 multiplier for price loyalty (rather than for status level) simplifies the structure relative to multi-tier programs. The point donation option is a unique CSR solution in the drugstore segment in Poland.

8. Data and personalization

Data collected: first name, last name, e-mail, phone, date of birth (optional), gender (optional), drugstore purchase history (pharmacies excluded from purchase history for personalization purposes), channel preferences, approximate location, cookie data.
Offer personalization based on drugstore purchase history, demographics and channel behavior; pharmacies excluded from the purchase profile used for personalization (§1 point 10 of the terms).
Pharmacy purchase data: transferred to the Organizer solely for the purpose of point accrual, not for marketing personalization.
Marketing consents (e-mail, SMS) optional; lack of consent does not exclude one from the Club but makes it impossible to receive offers through those channels.

9. Technology

Super-Pharm mobile app (iOS/Android) - virtual card, point balance preview, coupons, leaflets, Club news.
Card electronic only since 16 May 2022 (older plastic cards still honored).
Integration of the Club account with the e-drugstore and e-pharmacy customer account (a condition for accruing points online).
Self-checkout registers support Club member identification.
Platform provider: no public data available.

10. Communication and lifecycle

Communication channels: e-mail, SMS, in-app push notifications, messages on the Club website, promotional leaflets at brick-and-mortar locations.
Onboarding: 200 welcome points after granting all marketing consents (outside the terms - a mechanism on the registration form).
Retention: personalized coupons in the "In the Club" section of the app; recurring "Club Days" campaigns; birthday coupons; ongoing balance visibility on the receipt and at the price scanner.
Reactivation: a card unused for 36 months results in automatic account deletion - no active reactivation process confirmed in the terms.

11. Conclusion / inspiration for the almanac

Klub Super-Pharm shows how to extend an existing loyalty program into a regulated channel (pharmacies) without complicating the structure - the key is a clear separation of accrual rules from personalization rules, which makes it possible to meet the requirements of pharmaceutical law without losing consistency in the customer experience.

Sources: Klub Super-Pharm Terms (version in force from 28 October 2025), Club website (superpharm.pl/klub), Super-Pharm blog (article dated 10.05.2024), point redemption rules page (superpharm.pl/zasady-wymiany-punktow-na-rabaty-na-zakupy-w-ramach-klubu-super-pharm)
Terms (link): https://www.superpharm.pl/klub/klub/regulamin/
Entry compiled on: 2026-06-30

Klub Super-Pharm (LifeStyle)