📖 Almanach

XXXLutz Freundschaftskarte / Preisepass

XXXLutz Preisepass (in Germany: Freundschaftskarte) is a free program for regular customers of the furniture retail chain. It combines membership benefits (member prices

XXXLutz KG dom i wnętrza member-benefit AT (Preisepass); DACH/CEE - w DE jako „Freundschaftskarte"

PROGRAM CARD - XXXLutz Freundschaftskarte / Preisepass

  • Program name: XXXLutz Freundschaftskarte / Preisepass
  • Distinction: scaled annual bonus and home services
  • Brand / operator: XXXLutz KG
  • Family / owner: XXXLutz Group (Wels, Austria) - one of the largest furniture retailers in the world
  • Industry: home and interiors
  • Industry benchmark: no
  • Market: AT (Preisepass); DACH/CEE - in DE as „Freundschaftskarte"
  • Related programs: XXXLutz Freundschaftskarte (DE - celebrating its 25th anniversary), Preisepass/Freundschaftskarte variants across the XXXLutz Group network in other countries; Premiumcard (XXXLutz.ch)
  • Status: active
  • Legal / time status: no restrictions (participation from age 18; AGB in the version „Stand: Mai 2022"; Austrian law). As of 2026 the paper Preisepass booklet version has been discontinued in favor of a digital edition (the physical card is still honored).
  • Launch year: no public data (in AT the program has been run „from the beginning"; in DE the Freundschaftskarte is celebrating its 25th anniversary → start around 2000-2001). Last major change: digitization from 2026.
  • Main type: member-benefit
  • Additional type: cashback
  • Enrollment cost: free (permanently, with no hidden fees or obligations)
  • Channels: in-store (card shown at the checkout), online (customer account in the store), app (Mein XXXLutz - card barcode)
  • Reach: over 1 million Preisepass holders (Austria)

Comparative parameters (estimated ratings)

  • Implementation difficulty (1-5): 3
  • Main KPI (impact strength): engagement (medium)

Descriptive sections

0. Summary

XXXLutz Preisepass (in Germany: Freundschaftskarte) is a free program for regular customers of the furniture retail chain. It combines membership benefits (member prices, home services, vouchers) with an annual bonus based on the cumulative annual purchase amount, paid out as a coupon or in cash. In Austria there are over a million holders.

1. Objectives and context

The program is meant to tie the customer to the brand in a category with a naturally low purchase frequency (furniture). The scaled Jahresbonus - the higher the annual purchase total, the larger the coupon - rewards consolidating the entire interior-furnishing project with a single retailer, thereby increasing share of wallet and basket value.

2. Target group

Adult individual customers furnishing their homes - furniture, décor, textiles, kitchens. The service package (delivery van, sewing service, restaurant) and the Babykarte additionally target households in the middle of a move, a renovation, or a growing family.

3. Architecture and type

  1. Registration: free of charge online (form at xxxlutz.at/kundenkarte) or on a form at a branch; a minimum age of 18 is required.
  2. Welcome benefit: a one-off 10% ON TOP coupon (valid for 3 months), sent by post together with the card.
  3. Ongoing benefits: member prices and monthly offers activated by presenting the card (barcode in the app or physical card).
  4. Bonus accrual: every purchase is automatically credited to the Preisepass account (cut-off date 31.12).
  5. Redemption: at the beginning of the year (until February) the customer receives a statement and bonus coupons by post; the bonus can be used toward a purchase or paid out in cash.

4. Earn & burn mechanics

  • Accrual: no points; the annual purchase amount at XXXLutz is summed up (excluding purchases at the XXXLutz restaurant and Objektaufträge / project orders); cut-off date 31.12
  • Threshold and redemption: Jahresbonus thresholds (Austria): € 49-499 → free dish at the restaurant (Viennese-style schnitzel with fries or penne); € 500-999 → € 5; € 1,000-1,999 → € 10; > € 2,000 → € 20; > € 4,000 → € 40; > € 6,000 → € 60; each additional € 2,000 → +€ 20. The statement and coupons are sent by post by February of the following year
  • Reward forms: discount coupons (annual bonus - alternatively a cash payout), member prices, monthly offers, restaurant vouchers, a €20 birthday coupon + an additional restaurant voucher, services (delivery van, sewing service), Babykarte, gewinnspiele (contests)
  • Point expiration: not applicable (no points); the validity of individual coupons and of the bonus is stated on the coupon itself / in the statement

5. Emotional value

The name „Freundschaftskarte" (friendship card) and „Stammkunde" (regular customer) build the position of a privileged patron rather than merely a point collector. The XXXLutz restaurant, the birthday invitation, and the birthday gift give the relationship a dimension of everyday, family-like brand presence - one that goes beyond the rare furniture purchase.

6. Gamification

  • The tiered, scaled Jahresbonus creates a „reaching the threshold" effect - an incentive to add purchases in order to move up to a higher coupon level.
  • Monthly rotating member offers and restaurant vouchers give a reason to check the app regularly.
  • Exclusive gewinnspiele (prize contests) available only to card holders.

7. Differentiation

In the home and interiors category, most programs (IKEA Family, JYSK) focus on member prices without rewards for scale. XXXLutz adds a real, escalating monetary bonus based on the annual purchase total (with a cash-payout option) as well as a rich package of purchase-related services - delivery van, sewing service, its own restaurants - which makes the program a hybrid of member-benefit and cashback.

8. Data and personalization

  • Scope of data: contact details, Preisepass number, purchase history, survey data (about furnishing style and living space), eingelöste Coupons (redeemed coupons), cookie data, behavior in the Mobile Pocket app.
  • Consents: participation and communication governed by the AGB (Austrian law); the newsletter can be canceled at any time; the card is personal and non-transferable.
  • Personalization: individualized offers, newsletters, and vouchers based on purchase history and survey data.

9. Technology

  • The „Mein XXXLutz" app (iOS / Android) with a digital card (barcode), coupons, and offers; from 2026 the main channel for Preisepass offers.
  • A customer account in the online store (xxxlutz.at) with automatic verknüpfung (linking) of the Preisepass after logging in with the same email address.
  • Data integration with, among others, the Mobile Pocket app (coupon wallet); the specific CRM/CDP vendor - no public data.

10. Communication and lifecycle

  • Channels: email newsletter (individualized), app (offers, coupons), post (welcome card, annual bonus statement and coupons).
  • Onboarding: a 10% ON TOP welcome coupon (valid for 3 months) sent by post after registration.
  • Retention: annual bonus statement with coupons (a strong start-of-year trigger), birthday activations (€20 coupon + restaurant voucher), monthly member offers.

11. Takeaway / inspiration for the almanac

XXXLutz shows that in an industry with infrequent purchases it is worth combining permanent membership benefits with an escalating bonus based on the annual purchase total - the „the more you spend with us, the bigger the return" mechanism effectively rewards consolidating the entire interior-furnishing project with a single retailer.

  • Sources: xxxlutz.at/c/preisepass-vorteile (Vorteile + Jahresbonus thresholds); xxxlutz.at/faq/kundenkonto-preisepass/preisepass-anmelden-vorteile; xxxlutz.at/c/customercard-terms (Geschäftsbedingungen, Stand Mai 2022); xxxlutz.de/c/freundschaftskarte; pressetext.com/news/xxxlutz-setzt-bei-expansion-auf-kundenbindungsprogramm.html (over 1 million Preisepass holders)
  • Terms (link): https://www.xxxlutz.at/c/preisepass-vorteile
  • Entry compiled on: 2026-06-26
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