PROGRAM CARD - CastoPro

Program name: CastoPro
Distinction: dual cashback for construction professionals
Brand / operator: Castorama Polska Sp. z o.o.
Family / owner: Kingfisher plc
Industry: DIY and construction
Model for the industry: yes
Market: PL (Castorama and Brico Depot stores; limited registration for entrepreneurs from other EU countries)
Related programs: none (Brico Depot stores operating under the same company qualify transactions for the same program)
Status: active
Legal / temporal status: no restrictions; terms in the version dated 04.12.2024 (the consolidated terms page was updated 27.05.2025)
Launch year: 2022 (pilot from 10.08.2022 for selected stores; full rollout from 28.02.2024; current version of the terms from 04.12.2024)
Main type: B2B
Additional type: cashback
Enrollment cost: free
Channels: mobile app (CastoPro) · website (castopro.castorama.pl) · brick-and-mortar stores · online store castorama.pl
Reach: no public data

Comparative parameters (estimated assessments)

Implementation difficulty (1-5): 3 - a threshold program with POS and e-commerce integration, tax ID (NIP) verification via GUS, two forms of benefits and management of active time windows
Main KPI (impact strength): share of wallet (high)

Descriptive sections

0. Summary

CastoPro is the B2B loyalty program of Castorama Polska aimed at entrepreneurs in the construction and renovation industry. Participants choose between a direct percentage discount (up to 10%) applied at the checkout and a refund of funds onto value coupons. Monthly spending thresholds (1,000 or 5,000 PLN) unlock the corresponding benefit level for the following three months.

1. Objectives and context

The program aims to increase Castorama's share of the recurring spending of professional customers - tradespeople and small construction companies making repeat purchases of materials. Concentrating purchases with a single supplier is the key KPI; CastoPro creates a financial incentive to maintain it.

2. Target group

Entrepreneurs running a business (tax ID / NIP required): contractors, installers, roofers, finishing companies and other entities in the construction or renovation industry that regularly purchase materials and tools. The program is explicitly exclusionary toward consumers.

3. Architecture and type

Registration via the CastoPro app or the castopro.castorama.pl website: the participant provides their tax ID / NIP (company data is retrieved automatically from GUS), an email address and a phone number; selects a preferred store and a saving form; confirms the phone and email within 48 hours.
Purchase identification: scanning the virtual card in the app or providing the phone number at the in-store checkout (including self-service); for online purchases - providing the same email used at registration; the transaction is recorded to the account within 48 hours.
Accrual: the gross value of purchases (rounded down to whole PLN) is summed per calendar month; exceeding the 1,000 PLN or 5,000 PLN threshold activates the corresponding benefit level from the first day of the following month for the next 3 months.
Redemption: the percentage discount is applied automatically at the in-store checkout; refund onto coupon - accumulated funds are exchanged via the app for coupons (50/100/200/500/1,000 PLN) valid for 3 months, available in-store and online.

4. Earn & burn mechanics

Accrual: no points system; the gross value of purchases is counted (in PLN, rounded down) for each calendar month - both from in-store checkouts and from castorama.pl (only products sold by Castorama Polska Sp. z o.o.)
Threshold and redemption: spending ≥ 1,000 PLN gross/month → 5% benefit for the next 3 months; spending ≥ 5,000 PLN gross/month → 10% benefit for the next 3 months (the higher threshold replaces the lower one); once the window expires the counter starts from zero; the saving form can be changed once a month
Reward forms: percentage discount (up to 10%) at the in-store checkout - reusable throughout the 3-month window; or value coupons of 50/100/200/500/1,000 PLN generated in the app - single-use, valid for 3 months from activation, usable in-store and online; permanent service discounts: 50% on wood cutting and 50% on standard transport (excluding HDS transport and Atomia modular furniture)
Point expiration: no classic points; the benefit level is active for 3 calendar months; value coupons are valid for at least 90 days from issuance; upon leaving the program, accumulated funds and coupons are forfeited

5. Emotional value

CastoPro treats the contractor as a business partner, not an ordinary retail customer: a dedicated professional hotline (690 680 380), fast returns without a receipt and a full transaction history in the app eliminate typical shopping frustrations. Membership in the program reinforces the "professional" identity - a distinction unavailable to consumers.

6. Gamification

Two monthly thresholds (1,000 and 5,000 PLN) create an aspirational goal of concentrating purchases - the more you spend in a given month, the higher the benefit level for the next 3.
A "deserved deferred reward" mechanism: the effort of the current month pays off over the quarter, building a purchasing rhythm.
The ability to change the saving form once a month keeps the account holder actively engaged.
The purchase history in the app provides a sense of control and transparency - reinforcing trust.

7. Differentiation

CastoPro stands out with its verification of entrepreneur status (tax ID / NIP) as a condition of participation - the program is a purely B2B program in a segment where most DIY chains serve professional and individual customers with the same tool. Its flexibility is also unique: the participant decides for themselves between a ready discount at the checkout and accumulated cashback onto coupons, which is rarely found combined in a single program.

8. Data and personalization

Company data verified via tax ID / NIP and GUS: name, registered address, specialization, company size, year of business commencement; data updated by the participant or refreshed from GUS.
Full history of in-store and online transactions assigned to the participant's account.
Consents: mandatory acceptance of the terms; voluntary marketing consents (PRO newsletter); profiling with consent based on GDPR Art. 6(1)(a).
Personalization: PRO newsletter dedicated to participants; push notifications in the app; data transfer to Kingfisher (UK) based on a European Commission adequacy decision.

9. Technology

CastoPro mobile app (iOS 13.4+, Android 10+) - Google Play and App Store; virtual card, coupon generation, transaction history.
Program website castopro.castorama.pl - registration, customer panel, account management.
Integration with the POS of in-store checkouts (virtual card / phone number) and with the castorama.pl e-commerce (linked via the registration email).
External IT provider: no public data on the specific platform provider.

10. Communication and lifecycle

Communication channels: email (activation link, PRO newsletter, notifications of terms changes), push in the app, hotline 690 680 380, brick-and-mortar stores.
Onboarding: registration in the app or via the website → NIP verification via GUS → confirmation of phone by SMS and email within 48 h → activation of the account and virtual card; no waiting period for the first benefits - it starts from the first full month.
Retention: 3-month benefit windows motivate regular purchases above the threshold; changing the saving form once a month sustains engagement; the dedicated hotline minimizes service friction.

11. Conclusion / inspiration for the almanac

CastoPro proves that a B2B program in DIY need not be complicated: tax ID / NIP verification as a participation filter, simple monthly threshold mechanics and the choice of reward form (discount or cashback) combined with operational values (fast returns, hotline) create a program genuinely tailored to a tradesperson's work rhythm.

Sources: castopro.castorama.pl/pl/benefits · castopro.castorama.pl/pl/faq · Terms of the CastoPro Loyalty Program and the CastoPro Mobile App (PDF, Appendix No. 1 effective from 04.12.2024, available at media.castorama.pl)
Terms (link): https://castopro.castorama.pl/pl/castopro-regulations27052025
Entry compiled on: 2026-06-24

CastoPro