PROGRAM CARD - Media Expert Club (Media Expert Plus)

Program name: Media Expert Plus (Media Expert Plus Account) - listed in the almanac as "Media Expert Club"; the current, terms-confirmed designation of the chain's loyalty program is the paid "Media Expert Plus Account"
Distinction: paid "Prime-like" subscription in consumer electronics and home appliances
Brand / operator: Media Expert (legal operator: TERG S.A., ul. Za Dworcem 1D, 77-400 Złotów)
Family / owner: TERG S.A. (independent Polish company; the largest consumer electronics and home appliance chain in Poland, over 600 stores)
Industry: electronics and home appliances
Industry benchmark: no
Market: PL
Related programs: no own foreign variant; the chain participates in the VITAY coalition program (Orlen) - that is where points for purchases are accrued (outside Media Expert's own program)
Status: active
Legal / time status: no restrictions (open-ended program); the service provider reserves the right to terminate the program at any time without loss of rights acquired by paying subscribers. As of 04.08.2025, the benefit of an extended (100-day/one-year) return period for products bought online was withdrawn
Launch year: no confirmed start date; archived versions of the Media Expert Plus Account terms date back to at least 2022; the current version of the terms has been in force since 15.09.2025
Main type: subscription
Additional type: member-benefit
Cost of joining: paid - PLN 49.99 gross for 12 months (regular price per the terms; periodic price promotions possible)
Channels: brick-and-mortar (over 600 stores), online (mediaexpert.pl), mobile app
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 2 (a correction of the preliminary "3" from the list, which assumed a points-based program - Media Expert Plus is a paid member-benefit subscription with no points and no management of point liabilities; benefits accrue automatically in the cart after logging in, one market)
Main KPI (impact strength): retention/churn (medium) - derived by rule from the subscription type (a correction of the preliminary "frequency (med.)" from the list: the model relies on a paid, renewable membership; the low price and lack of automatic billing limit the strength of lock-in)

Descriptive sections

0. Summary

Media Expert Plus (Media Expert Plus Account) is a paid digital service from Poland's largest consumer electronics and home appliance chain. For PLN 49.99 per year, the subscriber gains unlimited benefits on purchases from the Media Expert seller: a lower free-delivery threshold, discounts on delivery and installation services, and special "Okazje Plus" prices. The program does not accrue points.

1. Objectives and context

Business objective: to bind the customer through a paid membership, increase the frequency and concentration of purchases within a single chain ("Prime-like"), and make everyday, small purchases (e.g. cleaning products, batteries) worthwhile thanks to free delivery. Public KPIs: no public data.

2. Target group

Active consumer electronics and home appliance customers in Poland who plan more than one purchase per year or regularly order small household items - for them the PLN 49.99 fee pays for itself with the first larger order that includes an installation service and delivery.

3. Architecture and type

Registration: creating/logging into a Customer Account on mediaexpert.pl or in a brick-and-mortar store, and purchasing and paying for the subscription; acceptance of the terms.
Activation: the service provider confirms activation by e-mail (usually within a few minutes); the Plus Account is linked to the Customer Account.
Usage: after logging in, discounts and preferential terms accrue automatically in the cart throughout the subscription period.

4. Earn & burn mechanics

Accrual: no points - subscription model. Benefits on purchases from the Media Expert seller: a reduced free-delivery threshold from PLN 99 to PLN 40 (courier and parcel machines other than ME Box), 50% off "next-day delivery" and "same-day delivery" (from PLN 40), 50% off selected installation and configuration services, "Okazje Plus" prices on selected products. Points for purchases at Media Expert are accrued exclusively in the VITAY coalition program (Orlen): 2-4 pts per PLN 1 (outside the Plus Account terms).
Threshold and redemption: benefits work immediately after logging in, with no points threshold; free delivery and preferential delivery prices for orders from PLN 40. Benefits cannot be exchanged for goods, cash equivalent or payment instruments and, as a rule, cannot be combined with other promotions.
Reward forms: discounts on delivery and services, special product prices ("Okazje Plus"); no points, points coupons or cashback within the own program.
Point expiration: not applicable (no points); benefits valid for the paid subscription period (12 months).

5. Emotional value

The slogan "Bądź na Plus" ("Be on the Plus side") positions the program as a way to "save at every step" and feel like a privileged customer. The paid membership builds rational attachment: a customer who has paid upfront wants to amortize the fee through further purchases in the chain.

6. Gamification

A clear break-even threshold ("you save with your very first order") motivating a concentration of spending.
A "My Media Expert Plus" tab with a counter of accumulated savings (visible benefit progress).
Exclusive "Okazje Plus" prices available only to holders of the package.

7. Differentiation

Unlike the free points-based programs of competitors (e.g. myMediaMarkt), Media Expert does not accrue its own points, but instead sells a paid "Amazon Prime"-style benefits subscription: immediate savings on delivery, services and selected prices. The chain delivers the points dimension of loyalty through the external VITAY coalition.

8. Data and personalization

Data scope: Customer Account data and purchase history; joint controllers - companies of the Media Expert Group.
Consents: marketing/newsletter under the platform's rules; processing per the "Data Processing Rules" of mediaexpert.pl.
Personalization: offers and "Okazje Plus" presented after logging in to an account with an active subscription.

9. Technology

The Media Expert mobile app and web account as the basis for usage (discounts accrued in the cart after logging in).
The "spark" e-commerce platform (the mediaexpert.pl store engine); the subscription as a digital service linked to the Customer Account.
Online/offline integration (over 600 stores, pickup, delivery to Paczkomat/Orlen Paczka/DPD Pickup).

10. Communication and lifecycle

Channels: e-mail (activation confirmation, reminders), website, app, in-store communication.
Onboarding: activation within a few minutes of payment, confirmation e-mail; benefits available from the first purchase.
Retention/reactivation: three e-mail reminders before the end (14, 7 and 1 day); manual renewal up to 14 days before expiration (no automatic billing); right of withdrawal within 14 days and termination with one month's notice.

11. Conclusion / inspiration for the almanac

Media Expert Plus shows that in consumer electronics and home appliances - where purchases are infrequent - a paid benefits subscription model works better than points collection: when the savings on delivery and services exceed the fee with the very first order, the customer naturally strives to amortize the membership.

Sources: Terms of the Media Expert Plus Account service (mediaexpert.pl/regulamin-konto-plus, in force from 15.09.2025 - definitions, price PLN 49.99/12 months, benefits, exclusions, withdrawal and termination, possibility of ending the program); the "Media Expert Plus / Konto Plus" program page (mediaexpert.pl/lp,konto-plus - benefits, FAQ: price, activation, renewal, cancellation, change of return rules from 04.08.2025); Media Expert Platform Terms for Customers (mediaexpert.pl/s,regulamin); VITAY program - partners (program.vitay.pl - VITAY points accrual at Media Expert). Status: June 2026.
Terms (link): https://www.mediaexpert.pl/s,regulamin
Entry compiled on: 2026-06-29

Media Expert Plus (Media Expert Plus Account) - listed in the almanac as "Media Expert Club"; the current, terms-confirmed designation of the chain's loyalty program is the paid "Media Expert Plus Account"