PROGRAM CARD - Leroy Merlin Klub PRO

Program name: Leroy Merlin Klub PRO
Distinction: B2B cashback up to 10% with thresholds
Brand / operator: Leroy Merlin Polska sp. z o.o.
Family / owner: Adeo (Groupe Adeo)
Industry: DIY and construction
Industry benchmark: no
Market: PL
Related programs: Leroy Merlin Klub DOM (the counterpart for individual customers; the two programs are mutually exclusive)
Status: active
Legal / temporal status: program exclusively for entrepreneurs (a Participant may only be an entity purchasing for the needs of, or in connection with, business activity); no time restrictions; terms in effect from May 26, 2026 (a previous new edition from March 4, 2026)
Launch year: no public data (current simplified formula from March 2026)
Main type: B2B
Additional type: tiered
Enrollment cost: free
Channels: in-store / online / app
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): share of wallet (high)

Descriptive sections

0. Summary

Leroy Merlin Klub PRO is a loyalty program aimed exclusively at entrepreneurs and businesses in Poland. It is based on four monthly spending thresholds (Fachowiec, Srebrny, Złoty, Diamentowy), where a higher threshold means a higher cashback percentage in the form of a PRO Coupon - up to 10% of the value of each transaction. The participant obtains an electronic program card and settles monthly, with the tier attained remaining in effect for the following three months.

1. Goals and context

The program serves to concentrate professional purchases (tradespeople, contractors, construction companies) within the Leroy Merlin network through a progressive cashback mechanism. The main goal is to increase Leroy Merlin's share of the B2B customer's purchasing wallet and to extend the lifecycle of the relationship. The 2026 new edition simplified the previous mechanics, standardizing the conversion rate regardless of the purchase department.

2. Target group

Exclusively entrepreneurs - construction companies, general contractors, tradespeople (electricians, plumbers, tilers, painters), developers and any entities making purchases at Leroy Merlin for the needs of their business activity. A participant cannot simultaneously belong to Klub DOM (dedicated to individual customers).

3. Architecture and type

Registration: Setting up an account (free of charge) and activating Klub PRO on leroymerlin.pl or in the app; after registration the participant receives an electronic Program Card with a unique number.
Point accrual: For every zloty spent on Leroy Merlin products or services (in-store and online, excluding Marketplace) the participant receives 1 point; points are accrued after the goods are collected.
Tier determination: At the end of each month the point balance sets the tier in effect for the next 3 months; advancement to a higher tier during the period is possible.
PRO Coupon: Every transaction during the period of the held tier feeds the PRO Coupon (5%/7%/10% of the transaction value); the coupon is valid for 3 months from the last top-up.
Coupon redemption: The PRO Coupon is available in the app or in the online account; presented at checkout or selected in the online store cart.

4. Earn & burn mechanics

Accrual: PLN 1 spent on Leroy Merlin products or services = 1 point (balance reset at the end of each month; points do not carry over to the next month)
Threshold and redemption: Fachowiec (0-999 pts) - no PRO Coupon; Srebrny (1,000-2,999 pts) - 5% cashback on the coupon from each transaction; Złoty (3,000-4,999 pts) - 7%; Diamentowy (5,000+ pts) - 10%; the tier is in effect for 3 months
Reward forms: PRO Coupon (cashback on subsequent purchases), access to dedicated promotions for Club members, unlimited-time returns without receipt/invoice, access to professional training
Point expiration: Points are zeroed each month (they do not expire, as the mechanism is based on a monthly balance rather than multi-month accumulation); the PRO Coupon expires 3 months after the last top-up (no transaction = expiration of the entire coupon value)

5. Emotional value

The program positions the participant as a professional business partner, not merely a transactional customer. Access to dedicated professional training - led by industry specialists - strengthens the tradesperson's competencies and builds a sense of belonging to a community of professionals. Unlimited-time returns without a receipt eliminate one of the key pain points in a contractor's work.

6. Gamification

Four named tiers (Fachowiec → Srebrny → Złoty → Diamentowy) create a clear aspirational path with concrete financial thresholds
The monthly point reset generates a regular activity cycle - each month is a new "race" to a tier
The possibility of advancing within the 3-month period motivates concentrating spending in a given month
The visible PRO Coupon growing with each transaction reinforces the progress principle

7. Differentiation

Against the competition (CastoPro/Castorama, heyOBI), the program stands out for its simplicity: a single conversion rate of PLN 1 = 1 point regardless of product category, four transparent monthly thresholds and automatic cashback in coupon form. The previous edition had differentiation per department - the 2026 simplification eliminates the resulting opacity and increases adoption among customers with a dispersed purchasing wallet.

8. Data and personalization

Transaction data: full purchase history available in the account (in-store and online); does not include Marketplace
Registration data: entrepreneur details provided in the Registration Form; marketing consents optional
Personalization: dedicated promotions for Club members based on the level of participation; no public information about individual offer profiling

9. Technology

Leroy Merlin mobile app (iOS/App Store, Android/Google Play) - program card, point balance, PRO Coupon, purchase history
Online account on leroymerlin.pl (My account → Club and special discounts tab)
Electronic program card with a unique number (no plastic cards); integration with the POS system (scanning a code in the app or providing the number)

10. Communication and lifecycle

Communication channels: email (address provided at registration), mobile app, leroymerlin.pl website
Onboarding: program card sent by email after registration; information available on the website and in stores
Retention: notifications about an expiring PRO Coupon (indirectly compelling activity), access to training as a benefit unrelated to transactions; after 5 years of inactivity the account is closed (with a 30-day warning)

11. Conclusion / inspiration for the almanac

The 2026 new edition of Klub PRO is a model example of how simplifying B2B rules (a single conversion rate instead of multiple rates per department) can be a powerful competitive advantage argument - transparency and ease of ROI calculation on the customer's side are, in the professional segment, a value in themselves.

Sources: leroymerlin.pl/dolacz-do-klubu-i-zyskaj-wiecej/klub-pro/ (program page, accessed 2026-06-24); leroymerlin.pl/regulamin-programu-klub-pro.html (terms from 26.05.2026); omnichannelnews.pl article of March 5, 2026 (new edition of the program)
Terms (link): https://www.leroymerlin.pl/regulamin-programu-klub-pro.html
Entry compiled on: 2026-06-24

Leroy Merlin Klub PRO