PROGRAM CARD - myFeuVert (formerly Club Feu Vert)

Program name: myFeuVert (formerly Club Feu Vert)
Distinction: service-based benefit with diagnostics included
Brand / operator: Feu Vert
Family / owner: none / independent (Feu Vert is a private network of automotive service centers; France)
Industry: automotive and service
Industry benchmark: no
Market: FR
Related programs: none
Status: active
Legal / temporal status: no restrictions; the "adhérent myFeuVert" status expires after 24 months without any purchase
Launch year: no public data (rebrand from Club Feu Vert to myFeuVert - date of change unidentified; the website message describes the program as currently active)
Main type: member-benefit
Additional type: -
Cost of joining: free; registration online (feuvert.fr) or at a Feu Vert center; a customer account and consent to email/SMS communication are required
Channels: brick-and-mortar (Feu Vert and Feu Vert Services centers), online (feuvert.fr)
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 2
Main KPI (impact strength): engagement (medium)

Descriptive sections

0. Summary

myFeuVert is a free loyalty program of the Feu Vert network of automotive service centers in France, based on service benefits rather than point accumulation. Members receive, among other things, a voucher equal to 50% of the cost of the technical inspection (CT), an annual free vehicle diagnostic check, as well as personalized discount coupons and monthly promotions exclusive to members.

1. Goals and context

Feu Vert aims to build regular customer visits to its service centers and parts/accessories stores. The program replaces transactional discounts with personalized service benefits (diagnostics, inspection reminders), which strengthens customer attachment through convenience rather than price.

2. Target group

Drivers in France who use workshop services and buy car parts and accessories. People looking for comprehensive vehicle care in one place. The program is aimed exclusively at adult individuals (≥18 years old).

3. Architecture and type

Registration: free through feuvert.fr (creating or modifying a customer account) or directly at a Feu Vert center; the customer consents to email and/or SMS communication.
Activation: the "adhérent myFeuVert" status is activated from the first identified purchase (automatically on feuvert.fr or via the fidélité identifier at checkout).
Using benefits: the fidélité identifier (digital - stored in the smartphone wallet, not a physical card) presented at checkout or the feuvert.fr account; the program does not accrue points - benefits are granted periodically or after conditions are met (e.g., after bringing the car in for a CT).
Access to benefits: the "Programme de fidélité myFeuVert" panel in the online account - here is the list of active vouchers, diagnostic coupons, and remises fidélité.

4. Earn & burn mechanics

Accrual: no point system; benefits granted event-based (after CT) or periodically (1x/year diagnostics, monthly promotions) and through CRM personalization
Threshold and redemption: no thresholds - every active member with a purchase history gains access to benefits; there is no "collect to a threshold" mechanism
Reward forms: purchase voucher = 50% of the cost of the Contrôle Technique (technical inspection); free Diagnostic Sécurité myFeuVert 1x/year (value €29.95 incl. VAT - inspection of brakes, tires, shock absorbers, air conditioning, battery, fluids, lighting); personalized remises fidélité (vouchers by email/SMS, terms specified each time on the coupon); monthly offers exclusive to members; tirage au sort (lottery: 1 draw/month, 1 chance for each day with a purchase)
Point expiration: not applicable (no points); the "adhérent" status expires after 24 months without any purchase - loss of all benefits

5. Emotional value

Feu Vert positions myFeuVert in a humorous "from outer space" tone (slogan "avantages venus d'ailleurs", "offres intergalactiques"), which distinguishes it from neutral workshop programs. The free diagnostics is a concrete, tangible value - the customer knows what to thank the brand for, even when they have not used any price promotion.

6. Gamification

The annual diagnostics cycle creates a habit of regular visits - a "calendar" effect
Tirage au sort (monthly lottery) provides motivation to purchase even in the absence of an immediate need
Alertes entretien (reminders about inspections and oil changes) reduce churn through proactive service

7. Differentiation

Compared to gas stations and retail chains (Le Club Norauto, myFeuVert vs. coalitions), the program stands out with a central service element (diagnostics) as the reward - not a discount on a product. The absence of a physical card and the full digitalization of the identifier is a rarity in automotive service in France. Linking the benefit to the Contrôle Technique (the state technical inspection) is a unique retention mechanism rooted in the driver's legal obligation.

8. Data and personalization

Collected data: purchase history (centers + online), vehicle data (make, model, mileage, date of last CT), communication preferences
Consents: email and/or SMS (a necessary condition for maintaining status; opting out of all communications = automatic loss of adhérent status)
Personalization: remises fidélité determined based on the purchase profile and visit history; service alertes based on data collected at the last visit

9. Technology

Online feuvert.fr account with a fidélité program panel
Fidélité identifier in mobile format (Apple Wallet / Google Wallet) - no plastic card
Communication via email and SMS
External partners: Improov (handling the lottery/tirage au sort)
No public information about the provider's CRM/CDP platform

10. Communication and lifecycle

Communication channels: email, SMS (required to maintain status), espace client feuvert.fr
Onboarding: instant registration online or at a center; status active from the first purchase
Retention: service alertes (inspection reminders), monthly exclusive promotions, annual diagnostics pull-in; the 24-month window without purchases as a "hard" boundary before deactivation

11. Conclusion / inspiration for the almanac

myFeuVert shows how a service (vehicle diagnostics) can become the main loyalty reward instead of a discount - particularly effective in the service sector, where the customer has to visit the center anyway. Linking the benefit to the mandatory technical inspection is an exceptionally strong "programmed return" mechanism.

Sources: program page feuvert.fr/static/offre-fidelite-feu-vert-42522.html; program CGU feuvert.fr/static/cgu-carte-fidelite-3354.html; Feu Vert group page (feuvert-group.com/myfeuvert/); help center aide.feuvert.fr
Terms (link): https://www.feuvert.fr/static/cgu-carte-fidelite-3354.html
Entry compiled on: 2026-06-30

myFeuVert (formerly Club Feu Vert)