PROGRAM CARD - myMediaMarkt

Program name: myMediaMarkt
Distinction: omnichannel with an in-app multiplier
Brand / operator: MediaMarkt Polska (Media Markt Polska sp. z o.o. sp.k.)
Family / owner: MediaMarktSaturn Retail Group / Ceconomy AG (Germany)
Industry: electronics and home appliances
Model for the industry: yes
Market: PL
Related programs: mySaturn (Saturn, DE) and local variants of MediaMarkt programs on other Ceconomy group markets; the program's earlier brand in Poland "Klub MediaMarkt"
Status: active
Legal / time status: no restrictions (open-ended program; terms updated periodically)
Launch year: March 2019 (per the MediaMarkt Polska case study); the program previously operated under the "Klub MediaMarkt" brand, later renamed to myMediaMarkt
Main type: points-based
Additional type: member-benefit
Enrollment cost: free
Channels: in-store, online (mediamarkt.pl), mobile app
Reach: nearly 5 million members (MediaMarkt Polska case study, 2026); earlier brand communications reported more than 3.6 million members

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

myMediaMarkt is a free, omnichannel points-based program run by Poland's largest electronics retail chain. Members collect points for purchases (1 pt per PLN 1), which after a waiting period are converted into discount coupons (1,000 pts = PLN 10). The program combines points, coupons, and partner campaigns extending beyond electronics.

1. Objectives and context

The program addresses the need for a long-term customer relationship and a better understanding of shopping behavior in an omnichannel model. The business goals are to grow purchase value and frequency, build retention, and gather data for a more accurate, personalized offer.

2. Target audience

Electronics and home appliance customers in Poland - from people furnishing an apartment, through those regularly upgrading their gaming gear, to occasional buyers of more expensive devices. The program addresses different segments with a mix of rewards: from universal discounts to themed campaigns built around categories.

3. Architecture and type

Registration: free in-store, on mediamarkt.pl, or in the mobile app - one account across all channels (registration with newsletter activation grants 3,000 pts to start).
Collecting points: 1 pt for every PLN 1 spent; for 45 days points have a pending status and cannot be used.
Redemption: once points reach full-value status, they are exchanged for discount coupons (1,000 pts → PLN 10 coupon; 3,000 pts → PLN 30 coupon) toward subsequent purchases.

4. Earn & burn mechanics

Accrual: 1 point for every PLN 1 spent; for purchases made through the mobile app a more favorable conversion rate applies - 3 points per PLN 1 (outside the terms; information from MediaMarkt materials and marketing communications). No points are accrued for Marketplace purchases. Additionally, points for activity, birthday points, points for marketing consents, and in-app gamification (outside the terms; case study).
Threshold and redemption: a PLN 10 coupon for 1,000 pts (minimum purchase value PLN 50) or a PLN 30 coupon for 3,000 pts (minimum purchase value PLN 150). For 45 days from the conclusion of the agreement, points have a pending status and cannot be used during that time. Coupons cannot be used on, among others: Outlet goods in the online store, pre-sale goods, telecom operator services (e.g. NC+, Orange), Gift Cards and POSA Cards, and products from Marketplace sellers.
Reward forms: discount coupons toward subsequent purchases; access to promotions and pre-sales reserved for members; partner benefits beyond electronics (e.g. bp fuel coupons); an extended return window of up to 45 days; purchase history on the account (complaints without proof of purchase).
Point expiration: points remain valid for no less than 365 days from the day they reach full-value status; points that exceed this period are removed from the account at the end of September 30 of each calendar year.

5. Emotional value

myMediaMarkt positions MediaMarkt as a brand that cares for the customer over the long term, not only at the moment of purchase. For many members the program is a natural "interface" for the relationship with the brand - a place where they see their purchase history, benefits, and offers matched to their needs.

6. Gamification

Pending points (45 days) and redemption thresholds (1,000 / 3,000 pts) that build a collection goal.
Gamification mechanics in the mobile app, plus points for activity and birthday points (outside the terms; case study).
Special campaigns and pre-sales available exclusively to members, reinforcing a sense of exclusivity.

7. Differentiation

Against competitors in electronics, myMediaMarkt stands out for its full omnichannel nature (one account across online/offline/app), a more favorable point multiplier in the app, and partnerships extending beyond electronics (e.g. bp fuel coupons, campaigns with Żabka), delivering value in the customer's everyday spending.

8. Data and personalization

Data scope: account data, purchase history across all channels, behavioral data; marketing consents (newsletter) rewarded with points.
Personalization based on data from multiple channels - segmentation and "tailored" offers.
Data is used to develop the assortment and design campaigns matched to the real needs of segments.

9. Technology

The mobile app as one of the main points of contact with the program (a more favorable point conversion rate, gamification).
CRM systems for managing the customer base and profiles, plus marketing automation solutions.
Data analytics and the integration of online/offline channels into a single, coherent customer account.

10. Communication and lifecycle

Channels: email marketing, mobile app, website, in-store communication, and social media.
Onboarding: fast, multichannel registration; 3,000 pts to start for registration and newsletter activation.
Retention: campaigns based on the customer lifecycle, responding to behaviors (e.g. cart abandonment, inactivity), personalized offers.

11. Conclusion / inspiration for the almanac

myMediaMarkt shows that a simple "spend X, get Y" mechanic, fully integrated across omnichannel and enriched with partnerships beyond its own category, effectively builds scale and frequency - it is worth extending a program's value beyond the brand's core assortment.

Sources: myMediaMarkt Terms (mediamarkt.pl/pl/legal/mymediamarkt-regulamin); MediaMarkt Help Center (pomoc.mediamarkt.pl - loyalty program, point validity); "Loyalty program: myMediaMarkt (case study)", M. Gołoś, Marketer+, 07.05.2026; "Klub MediaMarkt - over 3.6 million members", NowyMarketing.
Terms (link): https://mediamarkt.pl/pl/legal/mymediamarkt-regulamin
Entry compiled on: 2026-06-26

myMediaMarkt