📖 Almanach

OMV MyStation

OMV MyStation is a free, app-based points program for customers of Czech OMV stations.

OMV Česká republika s.r.o. paliwa punktowy Czechy (CZ)

PROGRAM CARD - OMV MyStation

  • Program name: OMV MyStation
  • Distinction: double points for premium fuel
  • Brand / operator: OMV Česká republika s.r.o.
  • Family / owner: OMV Group
  • Industry: fuels
  • Industry benchmark: no
  • Market: Czechia (CZ)
  • Related programs: OMV MyStation Romania, OMV MyStation Serbia, OMV MyStation Bulgaria (the same Comarch CLM platform, separate national instances)
  • Status: active
  • Legal / time status: no restrictions; the current terms have been in force since 1 May 2025
  • Launch year: 2022
  • Main type: points-based
  • Additional type: -
  • Enrollment cost: free
  • Channels: mobile app (iOS, Android) - registration, earning and redeeming points exclusively through the app; no web version
  • Reach: no public data

Comparative parameters (estimated ratings)

  • Implementation difficulty (1-5): 3
  • Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

OMV MyStation is a free, app-based points program for customers of Czech OMV stations. Points are awarded for every liter of fuel filled up and every 25 CZK spent in the shop or VIVA Café. Collected points can be redeemed directly at the checkout for food products, VIVA coffee, a car wash, or fuel discounts.

1. Objectives and context

The program aims to increase the frequency of visits to OMV stations in Czechia, reward the choice of premium MaxxMotion fuel (higher earn rate), and boost sales of the VIVA Café offering through point redemption for food. An additional goal is building a customer database via the mobile app.

2. Target group

Private and corporate drivers who fuel up at Czech OMV stations and use smartphones. The program is available to anyone who owns an iOS or Android device and wants to accumulate savings on everyday purchases at the station.

3. Architecture and type

  1. Registration exclusively through the mobile app (iOS/Android); the option to log in via a Facebook or Google account.
  2. Earning points automatically after every fill-up or purchase - simply scan the card in the app at the checkout.
  3. Browsing available rewards in the app, choosing a product or service.
  4. At the station checkout, the customer informs staff of the chosen reward and scans the card in the app - the reward is collected on the spot.

4. Earn & burn mechanics

  • Accrual:
    • Fill-up ≤ 100 liters: 1 l of premium MaxxMotion fuel = 2 pts; 1 l of basic fuel = 1 pt; 1 l of HVO 100 Diesel = 1 pt
    • Fill-up > 100 liters: 3 l of any fuel = 1 pt
    • Shop / VIVA Café purchases: 25 CZK = 1 pt (exclusions: tobacco products, dálniční známky / motorway vignettes, lottery services, top-up cards, vending machine products)
    • Birthday: 150 pts
    • Referring a new member: 300 pts for the referrer + 100 pts for the referred (credited after the referred member's first transaction)
    • Registration bonus: 50% discount on the TopWash car wash and a free XL VIVA coffee / tea; 100 pts for the first purchase after registration (outside the terms)
  • Threshold and redemption: no minimum points threshold stated in the terms; rewards from the current offer in the app (food products, VIVA coffee, car wash, fuel discount) are available on an ongoing basis according to their prices in points; redemption takes place at the OMV station checkout
  • Reward forms: VIVA Café products (coffee, tea, cold drinks, sweet pastries, sandwiches, food); TopWash car wash services; fuel discount; other products from the station shop
  • Point expiration: 24 months from the date of accrual

5. Emotional value

OMV MyStation banks on a simple promise: every visit gives you something, and the premium fuel bonus rewards the choice of quality. Integration with VIVA Café creates a "coffee for points" ritual that shortens the distance between fueling up and a moment of pleasure. The rodinný účet (family account) gives the program a communal dimension - the whole family collects points together.

6. Gamification

  • Differentiated earn rate for premium fuel (2×) vs. basic fuel (1×) - a natural incentive toward a higher choice without formal status tiers.
  • Birthday bonus (150 pts) - a personalized trigger for a visit.
  • Referral mechanism with double gratification (300 + 100 pts) - a network effect.
  • Family account - the ability to collect points faster, which lowers the psychological time to the first reward.

7. Differentiation

In the Czech fuel market, OMV MyStation stands out from its competitors (Shell, BP, Circle K) with a differentiated earn rate favoring premium MaxxMotion fuel, which directly supports margin-driven customer migration upward. Integration with VIVA Café as a point redemption channel (not just a fuel discount) is a unique cross-sell element in this segment. The program operates exclusively as an app - the absence of a plastic card simplifies operations and strengthens mobile data.

8. Data and personalization

  • Data collected: transaction history (fill-ups and purchases), profile data, marketing consents, geolocation data (station finder).
  • Consents: the option to consent to personalized marketing communications (opt-in); a newsletter sent by default after registration, with an opt-out option.
  • Personalization: seasonal offers and push-notification coupons; the birthday bonus as a personalized trigger; no public data on the level of individual offer personalization.

9. Technology

  • Mobile app: OMV MyStation v Česku (iOS / Android); the exclusive access channel - no web version.
  • Platform: Comarch Loyalty Management (CLM) - identified based on the package name com.comarch.clm.mobileapp.omvcz.
  • Integrations: OMV station POS (card scanning at the checkout); family account (shared points pool); card wallet (the ability to store other loyalty cards in the OMV app); Alzabox - a finder for parcel pickup points in the app.

10. Communication and lifecycle

  • Communication channels: push notifications (require consent in the app), email newsletter (default opt-in with the option to turn it off), seasonal offers in the app.
  • Onboarding: registration exclusively in the app; after registration, automatic granting of a TopWash coupon (-50%) and a free XL VIVA coffee / tea; 100 pts after the first transaction.
  • Retention / reactivation: birthday bonus (150 pts), referral mechanism (300 + 100 pts), family account, seasonal offers and promotions in the app.

11. Conclusion / inspiration for the almanac

OMV MyStation shows how a differentiated earn rate (1× vs. 2× per liter) can serve as a tactical tool for migrating customers toward a higher margin without building a classic tier structure - it simplifies the program while retaining the incentive to choose premium.

  • Sources: the program's official page omv.cz/cs/mystation (data as of 2026-06-19); a mediaguru.cz article about the program's launch (2022); cerpacka.cz (2022-10-25)
  • Terms (link): https://www.omv.cz/cs/mystation
  • Entry compiled on: 2026-06-19
Get started

Let us talk about your growth.

Book a free call - we will analyze your situation and show where we can deliver measurable results fastest.

Book a call