PROGRAM CARD - PSB Plus

Program name: PSB Plus
Distinction: loyalty points for construction contractors
Brand / operator: Grupa PSB Handel S.A.
Family / owner: Grupa PSB (Grupa PSB Handel S.A., KRS 0000661047)
Industry: DIY i budowlanka
Industry benchmark: no
Market: PL
Related programs: none
Status: aktywny
Legal / temporal status: no restrictions
Launch year: 2025 (April)
Main type: points-based
Additional type: -
Enrollment cost: free
Channels: brick-and-mortar (PSB depots, PSB Profi outlets), online (programpsbplus.pl)
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency (medium)

Descriptive sections

0. Summary

PSB Plus is a points-based program run by Grupa PSB, aimed at contractors from construction and renovation companies who source supplies at PSB depots and PSB Profi outlets. Participants collect points for purchases, manage them through the programpsbplus.pl website and redeem them for rewards. The program also enables joint campaigns with material suppliers.

1. Objectives and context

The main goal is to retain professional customers within the PSB network - contractors who regularly buy construction and finishing materials. The program aims to increase the frequency of visits to PSB and PSB Profi depots, strengthen the relationship with contractors and enable the coordination of supplier-partner promotions.

2. Target audience

Contractors from construction and renovation companies who regularly source supplies at PSB and PSB Profi depots. The program targets professionals in the construction industry rather than retail DIY customers.

3. Architecture and type

Registration at the nearest PSB or PSB Profi depot with a program supervisor; login via phone number and password on the programpsbplus.pl website.
With each purchase at the depot, the participant accumulates points assigned to a virtual card; access to the balance, transaction history and current PSB+ promotions through the portal.
Collected points are redeemed for rewards from the catalog available on programpsbplus.pl - reward orders are placed through the portal.
As co-organizers, material suppliers can run additional points campaigns tied to purchases of specific products.

4. Earn & burn mechanics

Accrual: no public data (detailed rules for earning points are available only after logging in at programpsbplus.pl)
Threshold and redemption: no public data
Reward types: physical rewards from the catalog (detailed catalog available after logging in)
Point expiration: no public data

5. Emotional value

The program builds a sense of belonging to the PSB network as a partner to contractors - not only a material supplier, but also an organizer of rewards and industry promotions. The presence of a dedicated program supervisor at the depot strengthens the direct relationship with the professional buyer.

6. Gamification

Current PSB+ promotions visible after logging in encourage participants to monitor the portal and act on opportunities.
Joint campaigns with suppliers create short-term point "boosts" for purchasing specific brands or product ranges.
The virtual card and transaction log give the participant a clear view of their points status, which motivates further purchases.

7. Differentiation

Against the backdrop of DIY programs in Poland (CastoPro Castorama, Leroy Merlin Klub PRO), PSB Plus stands out for its openness to co-organization with suppliers - the mechanism enables coordinated promotional campaigns that simultaneously engage the PSB outlet and the material manufacturer, which is a rare solution in the B2C/B2B construction segment.

8. Data and personalization

Registration with a phone number; contact data in accordance with the Privacy Policy of Grupa PSB Handel S.A. (GDPR).
Transaction history saved to the participant's account and available on the portal.
Personalization of offers and marketing communication after the participant grants the relevant consents (outside the terms - stemming from the programpsbplus.pl privacy policy).

9. Technology

The programpsbplus.pl web portal as the hub for managing the account, points and rewards.
Login via phone number (instead of an email login) - an approach tailored to the contractor user profile.
Integration with the point-of-sale systems of PSB and PSB Profi depots when accruing points (outside the terms).

10. Communication and lifecycle

Onboarding carried out on-site - the participant joins through a program supervisor at a PSB or PSB Profi depot.
Communication about PSB+ promotions is visible after logging in to the portal; the platform also allows marketing materials to be sent after consent is granted.
Reactivation and retention through recurring supplier campaigns as an additional incentive to return to the store.

11. Conclusion / inspiration for the almanac

PSB Plus shows that a network of construction wholesalers can implement a "B2B-friendly" loyalty program without building a complex coalition infrastructure - the key is opening the platform to supplier campaigns as co-organizers, which shares the costs and increases the program's appeal without expanding into a tiered structure.

Sources: Grupa PSB announcement "A new PSB Plus loyalty program has launched - Collect Points and Claim Rewards!", Głos PSB no. 1(145)/2025 (April 2025); Privacy policy of the programpsbplus.pl website (Grupa PSB Handel S.A.); program website programpsbplus.pl
Terms (link): https://www.programpsbplus.pl
Entry compiled on: 2026-06-25

PSB Plus