PROGRAM CARD - Screwfix Rewards

Program name: Screwfix Rewards
Distinction: monthly coin sprint for tradespeople
Brand / operator: Screwfix (Screwfix Direct Limited)
Family / owner: Kingfisher plc
Industry: DIY and construction
Industry benchmark: no
Market: UK (Great Britain and Northern Ireland)
Related programs: B&Q Club / TradePoint (sister Kingfisher program in the UK market)
Status: active
Legal / temporal status: no restrictions; key corporate customers (key accounts / central purchasing agreements) are excluded from the scheme
Launch year: 2025 (8 October 2025)
Main type: member-benefit
Additional type: points-based
Cost to join: free
Channels: mobile app (iOS/Android) · online · in-store · Contact Centre
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 2
Main KPI (impact strength): engagement (medium)

Descriptive sections

0. Summary

Screwfix Rewards is a free loyalty program launched in October 2025, available exclusively through the mobile app. It combines a monthly Coins collection mechanic with 6 Spend & Save savings thresholds, plus a continuous stream of exclusive offers and surprises aimed at tradespeople and advanced DIYers.

1. Goals and context

The program aims to increase loyalty to the Screwfix mobile app and purchase frequency across owned channels (app, online, store). The key KPI is app engagement and growth in the share of purchases made through the app channel, where Coins are generated and rewards are redeemed.

2. Target group

Active professional tradespeople (electricians, plumbers, carpenters, roofers, etc.) and advanced DIYers in Great Britain and Northern Ireland, of legal age, who do not hold corporate key-account status.

3. Architecture and type

Registration: download the Screwfix app (free) and enable the "Screwfix Rewards permissions" in the app's "More" section; new users activate on first sign-in.
Collecting coins: for every 1p (penny) spent on an order (app, online, store, Contact Centre) the member receives 1 Coin (= 100 Coins per £1); additional Bonus Coins are available through in-app challenges; monthly limit of 200,000 Coins.
Unlocking rewards: once each of the 6 milestone thresholds is passed (7,500 / 15,000 / 25,000 / 50,000 / 100,000 / 200,000 Coins), a discount code valid for 14 days is generated automatically.
Reset: the Coins balance resets to zero on the first working day of each month; rewards earned during a given month remain in the Rewards Hub until they expire.
Standing benefits: independent of Spend & Save, members receive exclusive offers, giveaways, discount days and partner offers (after accepting digital tracking).

4. Earn & burn mechanics

Accrual: 1 Coin for every 1p spent (= 100 Coins/£1); accrued automatically on purchases via app, online, store and Contact Centre (including VAT and delivery charge); gift cards and donations excluded; balance updated within 24 h of the order.
Threshold and redemption: 6 monthly thresholds: 7,500 Coins → £5 off an order of £50+; 15,000 → £10 off £100+; 25,000 → £15 off £150+; 50,000 → £25 off £200+; 100,000 → £50 off £250+; 200,000 → 10% off all orders (max £1,000/order); once a threshold is reached, the code works once per order within 14 days; maximum number of Coins per month: 200,000.
Reward forms: discount codes (fixed-amount or percentage) redeemable in app, online, store and Contact Centre; giveaways, prize draws, seasonal surprises, partner offers.
Point expiry: Coins reset on the first working day of each month; reward codes expire 14 days after issue.

5. Emotional value

Screwfix positions the program as "a new tool in the tradesperson's kit" - rhetoric of partnership with professionals rather than a discount program for consumers. Seasonal surprises (e.g. a Greggs breakfast on World Plumbing Day) build a sense of appreciation for professional specialization and reinforce the brand's identity as an ally of British construction.

6. Gamification

The monthly coin reset creates a recurring motivational cycle - each month a fresh challenge to reach all 6 thresholds.
Six consecutive milestones generate multiple moments of satisfaction within a single month.
Bonus Coins for in-app challenges encourage regular app opening.
Push notifications about unlocking a reward reinforce the engagement loop.

7. Differentiation

As Screwfix's first major loyalty program, it combines a trade-first approach (exclusion of corporate key accounts, language and perks aimed at tradespeople) with a monthly Spend & Save mechanic based on coins. The monthly reset sets it apart from traditional points programs with open-ended accrual - it increases the frequency of small purchases instead of stockpiling "for later".

8. Data and personalization

The program collects purchase data across all channels (app, online, store, Contact Centre) linked to the customer's account.
It offers personalized exclusive offers and Bonus Coins tailored to the buyer's profile.
Partner offers require acceptance of third-party digital tracking technology (opt-in in the "More" section).
Personal data is processed in accordance with the Screwfix Privacy Policy (UK GDPR).

9. Technology

The Screwfix mobile app (iOS/Android) is the sole gateway to activating and managing membership; requires the latest version of the app.
Coins are accrued and stored in the "Screwfix Rewards" section of the app; updated within 24 h.
Rewards are redeemed via single-use codes (or multi-use in the case of exclusive offers) generated automatically once a threshold is passed.
Integration with all Screwfix purchasing channels (online, in-store POS, Contact Centre).

10. Communication and lifecycle

In-app push notifications as the main channel for informing about new rewards and Bonus Coins offers.
Onboarding: automatic activation for existing app users with marketing permissions enabled before 8 October 2025; for new users - during the sign-in process.
Retention: the monthly coin reset ensures the participant automatically returns; seasonal campaigns (e.g. trade perks for plumbers, electricians) reinforce segment-level engagement.
Members can opt out at any time by disabling the Rewards permission in the app.

11. Conclusion / inspiration for the almanach

Screwfix Rewards demonstrates that a monthly points reset - seemingly less favorable to the user than accumulation - can increase purchase regularity and app engagement when combined with a clear, progressive milestone system that delivers multiple rewards within a month.

Sources: Screwfix Promotional Terms & Conditions (screwfix.com); Screwfix Media Centre - press release 13.10.2025 (press.screwfix.com); myvouchercodes.co.uk; insightdiy.co.uk; cxmtoday.com; Retail Week
Terms (link): https://www.screwfix.com/help/promotermsandconditions
Entry compiled on: 2026-06-25

Screwfix Rewards