PROGRAM CARD - Ziko Klub

Program name: Ziko Klub
Distinction: points for purchases in Ziko Dermo drugstores
Brand / operator: ZIKO APTEKA Sp. z o.o. (ul. Legnicka 5, 31-216 Kraków; KRS 0000256037); program run in drugstores under the Ziko Dermo brand
Family / owner: Ziko Group (Ziko chain of pharmacies and drugstores)
Industry: pharmacies and health
Industry benchmark: no
Market: PL
Related programs: Mój Ziko Optyk (a separate loyalty program of Ziko Optyk optical salons)
Status: active
Legal / time status: no restrictions; terms in effect since 23 May 2018
Launch year: 2018 (terms effective date: 23 May 2018)
Main type: points-based
Additional type: none
Joining cost: free
Channels: brick-and-mortar (Ziko Dermo drugstores and franchise partner outlets); online (zikodermo.pl - online store); customer portal (ziko-klub.pl)
Reach: no public data

Comparative parameters (estimated ratings)

Implementation difficulty (1-5): 3
Main KPI (impact strength): purchase frequency - medium

Descriptive sections

0. Summary

Ziko Klub is a classic points-based program operating in Ziko Dermo drugstores (not in Ziko pharmacies). Participants collect points at a rate of 1 point for every full PLN 4 spent, and then redeem them for rewards from the current catalog. The program is handled via a physical membership card, the ziko-klub.pl portal, and the zikodermo.pl online store.

1. Objectives and context

The program aims to increase visit frequency and basket value in Ziko Dermo drugstores, building loyalty among individual customers to the chain in the competitive drugstore and pharmacy segment. The points-and-rewards format is typical of the Polish drugstore market and is a response to competitors' programs.

2. Target group

Adult individual customers making purchases in the Ziko Dermo drugstore chain (in-store or online). Given the drugstore offering (cosmetics, supplements, health products), the program mainly targets women who actively use cosmetics and health preparations.

3. Architecture and type

Registration: the customer fills out a paper form available in Ziko Dermo drugstores or on the ziko-klub.pl website and hands it to a point-of-sale employee; personal and address details are required.
Card issuance: the employee hands over the membership card immediately upon receiving the form; full account personalization takes place after about 4 weeks.
Points accrual: 1 point for every full PLN 4 spent in a single transaction using the card; the card must be presented before the transaction is closed.
Account verification: via the ziko-klub.pl portal - balance view, transaction history, reward orders.
Redemption: the participant places a reward order directly at the point of sale or (if the catalog allows) via zikodermo.pl; points are deducted from the account immediately.

4. Earn & burn mechanics

Accrual: 1 point for every full PLN 4 spent during a single transaction using the Membership Card.
Threshold and redemption: the redemption threshold is defined in the current Rewards Catalog (threshold values are not published outside the catalog); rewards are physical products (not cash vouchers or direct discounts).
Reward forms: products from the Rewards Catalog (physical items); points are not exchanged for cash or direct discounts.
Point expiration: 2 years from the date points are awarded, and also when the card has not been used for 2 years (ziko.pl terms dated 23 May 2018); the zikodermo.pl version indicates a shortened term of 1 year - the terms in effect at the time of the transaction apply.

5. Emotional value

The program does not build a strong emotional narrative - it is a transactional tool based on classic point-collecting mechanics. The value for the participant comes from the sense that regular purchases in Ziko Dermo drugstores are "working" toward a reward. The Ziko Dermo brand communicates as a drugstore-pharmacy chain combining expert knowledge with accessibility.

6. Gamification

Simple point-collecting mechanics with no levels, badges, or challenges.
Goal effect (goal-reward): the customer knows they are working toward a specific reward from the catalog.
Seasonal reward clearance with discounts of up to -80% (noted in brand communications) - a temporary element that stimulates redemption.

7. Differentiation

Ziko Klub is a standard points-and-rewards program in the drugstore sector - not distinctive in structure compared to Klub Rossmann or My Hebe. A specific feature is limiting the program to Ziko Dermo drugstores while excluding Ziko pharmacies (where regulations restrict loyalty programs under the Pharmaceutical Law), which is a typical solution for mixed pharmacy-and-drugstore operators in Poland. The presence of the zikodermo.pl online store as a reward-redemption channel sets the program apart from smaller chains.

8. Data and personalization

Data collected: first and last name, gender, address, date of birth, phone number, email address (providing data is voluntary but required to participate); transaction data from card usage.
Consents: a separate consent for commercial communication (not a condition of participation); processing based on the participant's consent (GDPR).
Personalization: newsletter (opt-in), no publicly confirmed mechanisms for advanced offer personalization based on purchase history.

9. Technology

Physical card (Membership Card) with a unique identification number.
Customer portal: ziko-klub.pl (balance, transaction history, reward orders, data changes).
Online store: zikodermo.pl (online shopping and - if the catalog allows - point redemption).
No information about integration with a Ziko mobile app (beyond the terms).

10. Communication and lifecycle

Communication channels: email newsletter and SMS (opt-in at registration); messages at points of sale and on the ziko-klub.pl website.
Onboarding: exclusively a paper form in the brick-and-mortar store or downloadable from the website; no digital mobile onboarding.
Retention / reactivation: no publicly described dedicated reactivation campaigns; point expiration after 2 years (or 1 year per Ziko Dermo) serves as a natural mechanism motivating activity.

11. Conclusion / inspiration for the almanac

Ziko Klub is an example of classic, unelaborated point-based mechanics in the drugstore segment - without personalization, a mobile app, or an emotional layer. For program designers the lesson is the reverse: a rewards catalog alone, without digital engagement and personalization, increasingly fails to differentiate the offering in a saturated market of drugstores and health cosmetics.

Sources: official program terms ziko.pl/regulamin-ziko-klub/ (effective date: 23 May 2018); program page zikodermo.pl/strony/ziko_klub.html; registration page ziko.pl/zarejestruj-sie-do-ziko-klubu/
Terms (link): https://www.ziko.pl/regulamin-ziko-klub/
Entry compiled on: 2026-06-30

Ziko Klub