Case study | Persooa Growth Agent

For a leading e-commerce store (B2C and B2B) Persooa Growth Agent took on a full growth diagnosis and a dedicated recommendations area - sales, traffic, customer value (RFM and cohorts), recommendations, email and configuration. The result is a quantified growth plan on the existing platform, with no migration.

The agent went through eight diagnostic steps and turned them into a plan: (1) sales and dynamics, (2) traffic and the purchase path, (3) RFM and cohort analysis, (4) recommendations and basket bundles, (5) email audit, (6) lifestyle personas from the feed, (7) technical configuration audit, (8) synthesis and 3/6/9 potential. Key findings: a purchase is a considered decision (most buyers view a dozen or more pages), on-site recommendations convert many times better than email, and the customer base is extremely concentrated - 62% buy only once and account for ~14% of revenue, while the top ~12% of customers generate ~2/3 of turnover. On that basis we designed a growth engine in three layers: demand recovery (cart recovery, second purchase), personalization and RFM activation (per-persona recos, win-back, Google audiences), customer-value maximization (reactivation of dormant users, VIP program) - with an incremental measurement methodology (control group). The client received a ready, dedicated Growth Agent area (diagnosis, RFM segments, recommendations, a 3/6/9 plan on live data) plus a prepared audit of additional Synerise configurations for approval - which once deployed will increase platform utilization and potential return.