01 · Speed
Rapid visual adaptation
Changing the layout of the website and store in hours or days for short-term promotions - without a long IT cycle.
Case study · telecommunications
Team support that accelerated campaigns for a telecom operator
For a leading telecom operator, Persooa strengthened the Digital Marketing Automation team - implementing the Bloomreach platform and enabling rapid website adaptation, testing, intelligent communication and lead generation, consistently across web and the mobile app.
The client's name is kept confidential - we present this case in anonymized form.
1 dayfrom idea to campaign launch (best result)
test & learndecisions based on experimentation
B2C + B2Bprecise customer segmentation
web + appconsistent cross-channel communication
Client
A leading telecom operator
Area
Marketing Automation team support
Segment
B2C and B2B · acquisition, retention, support
Technology
Bloomreach + Persooa
Starting point
A rigid IT cycle was slowing campaign pace
The team needed support to quickly adapt the website, test ideas and communicate precisely with customers - without a long IT production cycle.
Website changes required a long IT production cycle
No rapid adaptation for short-term promotions
Limited ability to test hypotheses without risk
One-size-fits-all messaging instead of narrow, relevant segments
Fragmented communication across web and mobile app
Inefficient lead acquisition and qualification
Persooa's solution
A stronger team and fast execution
We supported the team with tools and expertise - from lightning-fast on-site changes to intelligent communication and lead generation.
02 · Test & learn
Testing and experimentation
Verifying hypotheses without costly, risky implementations - decisions based on data.
03 · Communication
Intelligent communication
Narrow segments, digital onboarding and behavioral campaigns connected across web and the mobile app.
04 · Leads
Lead generation
Acquiring high-quality leads (e.g. back-in-stock, launches) and precise B2C/B2B segmentation.
Phased rollout
From team support to behavioral campaigns
1
Support and fast campaigns
Phase I
- Hybrid team model (internal + external experts)
- Implementation of the Bloomreach platform
- First rapid website adaptations
- Short-term promotional campaigns
2
Testing and communication
Phase II
- On-site testing and experimentation
- Narrow segmentation and high-value content
- Digital customer onboarding
- Automated lifecycle-based campaigns
3
Behavioral and leads
Phase III
- Behavioral campaigns across web + app
- Dynamic content and channel integration
- Lead generation and qualification
- B2C / B2B segmentation and support
Tactics implemented
Faster, more relevant, closer to the customer
A set of on-site, communication and lead-generation mechanics that together accelerated campaigns and improved their relevance.
Speed · on-site
Layout adaptation in 1 day
Best result: from idea to launch in a single day - impossible in a traditional IT cycle.
1 day idea → live
Optimization · testing
Testing and experimentation
Rapid website changes and hypothesis verification without costly, risky implementations.
test data-driven decisions
Onboarding · lifecycle
Digital onboarding
Getting to know the customer from first contact, with automated campaigns matched to the lifecycle.
1:1 from 1st contact
Behavioral · omnichannel
Behavioral campaigns
Based on behavior on the website and in the mobile app, with integration across both platforms and dynamic content.
web+app channel integration
Leads · back-in-stock
Availability notifications
Customers leave their details to be notified when devices are back in stock or new products launch.
lead high quality
Segmentation · B2C/B2B
Segment split
Precise B2C/B2B division alongside activation, retention and support-seeking segments.
B2C/B2B relevant segments
Results
Faster campaigns and more relevant communication
1 day
from idea to launch for the best campaign - a pace impossible in a traditional IT cycle, with full freedom to test.
Effects of team support
Campaign deployment speedhours / days
Freedom to test and experimentfull
Segmentation relevance (B2C / B2B)high
Web + mobile app integrationconsistent
Rapid visual adaptation
Website changes in hours/days for short-term promotions.
Testing and experimentation
Verifying hypotheses without costly, risky implementations.
Digital onboarding
Getting to know the customer from first contact, with lifecycle-based communication.
Behavioral campaigns
Consistent across web and app, with dynamic content.
Lead generation
High-quality leads - back-in-stock, product launches.
B2C / B2B segmentation
Precise segment division and better customer support.
We activate AI in e-commerce and turn pace and data into more effective campaigns and measurable growth - in a Human + AI model.
- Persooa · Revenue Growth Agent
Frequently asked questions
FAQ - marketing automation team support in telecommunications
What did the operator's marketing automation team support involve?
Persooa strengthened the Digital Marketing Automation team operating in a hybrid model (internal resources + external experts), implementing the Bloomreach platform and enabling rapid website adaptation, testing, intelligent communication and lead generation.
How fast was campaign execution?
Thanks to marketing automation, the layout of the website and store could be changed in hours or days. Best result: from idea to launch took just one day - a pace impossible in a traditional IT production cycle.
What did intelligent communication involve?
Communication was based on narrow segments and high-value content: digital onboarding, lifecycle-based campaigns and behavioral campaigns based on customer behavior on the website and in the mobile app, with integration across both platforms and dynamic content.
What did lead generation look like?
We implemented high-quality lead acquisition - including sign-ups for notifications about device availability or product launches. B2C/B2B segmentation and a split into activation, retention and support-seeking segments improved customer service.
What does Persooa do?
Persooa implements and activates AI in e-commerce - with a focus on a fast start and the first measurable results within 90 days. We combine strategy, data and execution in a Human + AI model: marketing automation, personalization, loyalty and AI agents that translate into revenue growth.
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