01 · Navigation
Product navigation
Board type selection on the first view (no need to open a menu), then in the second step the offer is narrowed by the user's weight.
Case study · e-commerce / water sports
Personalizing the customer experience of the CampSup brand
For CampSup - a SUP equipment store operating since 2017 - Persooa simplified board selection with new navigation, recommendations matched to weight and needs, and an interactive guide, while also boosting engagement and the subscriber base.
1 clickboard type selection on the first view (mobile too)
3 questionsinteractive guide that picks the right board
1:1recommendations matched to weight and needs
growingnewsletter subscriber base
Client
CampSup
Area
Personalization, AI recommendations, product navigation
Segment
B2C · e-commerce (water sports / SUP)
Technology
Synerise + Persooa
Starting point
Choosing a SUP board was too hard for beginners
Choosing the right board is a complex process - type and parameters (dimensions, buoyancy) need to match the user's weight, height and skill level. This especially discouraged beginners.
Complicated matching of board to weight, height and skill level
Difficult navigation through the offer, especially on mobile
Beginners got lost in model parameters
Blog readers left the site after reading
Too small a newsletter subscriber base
Technical limitations of the store platform
Persooa's solution
A simpler path to choosing and higher engagement
We simplified the navigation and board selection, and launched recommendations and onsite campaigns - custom solutions implemented on Synerise despite the platform's limitations.
02 · Recommendations
Contextual recommendations
Frames with recommended models on listing pages - matched to needs and weight, speeding up the choice for beginners.
03 · Guide
Interactive guide
After three simple questions the user gets a suggestion of boards matched to their preferences and conditions.
04 · Engagement
Onsite and consent acquisition
Recommendations linked to blog post content, plus seasonal onsite campaigns building the subscriber base.
Phased rollout
From navigation to engagement and consent
1
Navigation and selection
Phase I
- Additional navigation for board type selection
- Available on the first view, also on mobile
- Second step: narrowing the offer by weight
- Shortening the path to the right model
2
Recommendations and guide
Phase II
- Frames of recommended boards on listing pages
- Interactive guide (3 questions)
- Recommendations linked to blog post content
- Matching to weight, height and skill level
3
Engagement and consent
Phase III
- Seasonal onsite campaigns for newsletter sign-up
- Building the subscriber and marketing consent base
- Higher engagement and conversion from the blog
- Optimizing the user journey
Tactics implemented
Solutions at key points of the user journey
A set of custom solutions implemented on Synerise, which together simplified board selection and boosted engagement and the subscriber base.
Navigation · type
Additional navigation
Selecting the right board type available from the first view - especially helpful on mobile.
1st view no menu to open
Navigation · weight
Narrowing by weight
After selecting the board type, navigation narrows the offer to models matched to the user's weight.
filter matched by weight
Recommendations · listing
Frames of recommended boards
On listing pages the store presents selected, matched models - making the choice easier and faster.
1:1 matched to needs
Guide · quiz
Interactive guide
Three questions are enough to match boards to the user's individual needs and preferences.
3 questions board suggestion
Blog · reco
Blog recommendations
Products linked to the post content keep the reader engaged and increase the likelihood of conversion.
on-blog higher engagement
Onsite · consent
Marketing consent campaigns
Seasonal newsletter sign-up incentives launched onsite thanks to Synerise - a growing subscriber base.
newsletter subscription growth
Results
Simpler choice, higher engagement
3 questions
are enough for the interactive guide to match a SUP board to weight, height and skill level - while new navigation and recommendations on listings and the blog boosted engagement and the subscriber base.
Effects of CampSup's personalization
Easier navigation (mobile too)simpler
Faster selection of the right boardfaster
Newsletter subscriber basegrowing
Engagement on blog postshigher
Product navigation
Board type selection and narrowing the offer by the user's weight.
1:1 recommendations
Matched models on listing pages - a faster choice for beginners.
Interactive guide
Three questions and a ready-made suggestion of boards matched to needs.
Blog recommendations
Products linked to post content increase engagement.
Onsite campaigns
Seasonal incentives building the subscriber and consent base.
Custom despite limitations
Solutions hard to build on the store platform, implemented on Synerise.
We simplify the choice and personalize the journey - turning a difficult purchase decision into a few clicks, higher engagement and a growing customer base, in the Human + AI model.
- Persooa · Revenue Growth Agent
Frequently asked questions
FAQ - personalizing the experience at CampSup
What was the goal of CampSup's collaboration with Persooa?
The main goal was to improve navigation to make it easier for customers to choose a well-matched SUP board - taking into account the board's dimensions and buoyancy as well as the user's weight, height and skill level. We also wanted to increase blog readers' engagement and build the subscriber base.
How was choosing a SUP board made easier?
We added navigation that lets users select the board type already on the first view (also on mobile), then narrows the offer by weight. We also implemented frames with recommended models on listing pages and an interactive guide that, after three questions, suggests matched boards.
How were engagement and the subscriber base increased?
On blog posts we added product recommendations linked to the content, which keeps the reader engaged and increases the likelihood of conversion. We also launched seasonal onsite campaigns encouraging newsletter sign-up, which grew the number of subscribers and marketing consents.
What technology was used?
We built the solutions on the Synerise platform. It proved to be an effective tool for implementing custom solutions that were difficult due to the store platform's technical limitations - at low cost and in a short time.
What does Persooa do?
Persooa implements and activates AI in e-commerce - mainly on the Synerise platform - with a focus on a fast start and the first measurable results within 90 days. We combine strategy, data and execution in a Human + AI model: personalization, marketing automation, recommendations and AI agents that translate into revenue growth.
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