01 · E-mail
Email scenarios
Automated messages triggered by behavior: abandoned browsing, abandoned cart and price drop - keep the customer on the purchase path.
Case study · travel retail / luxury
Increasing revenue through personalization and AI search - Aelia Duty Free
For Lagardere Travel Retail - operator of a network of almost 1,000 outlets and the Aelia Duty Free store (aelia.pl) - Persooa implemented automated email scenarios, product recommendations and an intelligent AI search, raising conversion and basket value for the luxury assortment.
+30%higher basket value with recommended products
+17%of revenue from search results personalization
+15%of total revenue thanks to recommendations
+10%of revenue thanks to email automations
Client
Lagardere Travel Retail (Aelia Duty Free)
Area
Personalization, AI Search, Recommendations, Email automation
Segment
B2C · travel retail / luxury (duty free, perfumes and cosmetics)
Technology
Synerise + Persooa
Starting point
A luxury assortment that was hard to search
Aelia Duty Free offers a wide selection of perfumes and cosmetics from top brands - and the shopping experience had to match the class of the products. Conversion needed to rise, and finding the right items had to become easier.
A rich range of perfumes and cosmetics - hard to find the right product
Goal: higher conversion and effective promotion of top brands
The shopping experience had to match the class of the products
Abandoned browsing and carts were reducing sales
No personalization of communication based on behavior
The standard search engine didn't promote brands or personalize
Persooa's solution
Personalizing communication, recommendations and search
We combined automated email scenarios, recommendations across the whole journey and an intelligent AI search - to make shopping on aelia.pl a pleasure.
02 · Recommendations
Product recommendations
Personalized on the homepage, similar and bought-together items on the product card, and cross-sell after adding to cart.
03 · AI search
Intelligent search
Personalized suggestions before a query is typed, dynamic suggestions of popular brands and top search phrases, and relevant results as the user types.
04 · Luxury UX
Premium-class experience
Solutions designed to the brand's requirements - consistent with the class of the duty free assortment.
Phased rollout
From strategy to AI search
1
Strategy and platform
Phase I
- Diagnosis of challenges and action plan
- Implementation of the Synerise platform
- Mapping of scenarios for the purchase journey
- Priority: conversion and brand promotion
2
Email and recommendations
Phase II
- Email scenarios: abandoned browsing, cart, price drop
- Personalized recommendations on the homepage
- Similar and bought-together items on the product card
- Cross-sell after adding to cart
3
AI search
Phase III
- Personalized suggestions before typing a query
- Dynamic suggestions of popular brands
- Suggestions and categories as the user types
- Results measurement and further optimization
Tactics deployed
Personalization across the entire Aelia purchase journey
A set of email scenarios, recommendations and AI search features that together raised revenue and basket value.
E-mail · browse
Abandoned browsing
A reminder about recently viewed products increases engagement and the likelihood of purchase.
browse return to the journey
E-mail · cart
Abandoned cart
An email reminding about products added but not ordered - lowers the abandonment rate.
recovery fewer abandonments
E-mail · price drop
Price drop
A notice that a previously viewed product now has a different price - price is often decisive.
price purchase trigger
Recommendations · journey
Product recommendations
Personalized on the homepage, similar and bought-together on the product card, and cross-sell in the cart.
+30% basket value
Search · pre-query
Search - before the query
Personalized suggestions, dynamic suggestions of popular brands and the most searched phrases.
AI brand promotion
Search · in-query
Search - while typing
Relevant results, categories matched to the query and suggestions based on what's being typed.
+17% search revenue
Results
Higher revenue and a bigger basket
+30%
higher basket value with recommended products - alongside +17% revenue from search personalization (45% mobile, 55% desktop), +15% from recommendations and +10% from email automation.
Growth in revenue and basket value
Basket value with recommendations+30%
Revenue from search personalization+17%
Total revenue thanks to recommendations+15%
Revenue from email automation+10%
Email scenarios
Abandoned browsing, abandoned cart and price drop.
Recommendations on the homepage
Personalized products right on the store's homepage.
Similar and bought together
Recommendations on the product card that make choosing easier.
Cross-sell in the cart
Matched suggestions after a product is added to the cart.
AI search
Personalized suggestions and relevant search results.
Brand and phrase suggestions
Dynamic suggestions of popular brands and the most common phrases.
We elevate the class of luxury shopping - combining email automation, recommendations and AI search into higher revenue, a bigger basket and a better experience, in a Human + AI model.
- Persooa · Revenue Growth Agent
Frequently asked questions
FAQ - personalization and AI search at Aelia Duty Free
What results did the Lagardere - Persooa collaboration bring?
Recommendations raised basket value by +30% and accounted for +15% of total revenue, search results personalization added +17% of revenue (45% mobile, 55% desktop), and automated email scenarios +10%. Shopping on aelia.pl became more convenient along the way.
Which email scenarios were implemented?
Automated scenarios triggered by user behavior: abandoned browsing (a reminder of viewed products), abandoned cart (a reminder of products not ordered) and price drop (a notice about a price change on a previously viewed product).
How does the deployed AI search work?
Even before a query is typed, it presents personalized suggestions along with dynamically managed suggestions of popular brands and the most frequently searched phrases. While typing, it shows relevant results, categories matched to the query and suggestions - making it easier to find a product and promoting top brands.
Which product recommendations were used?
Personalized recommendations on the homepage, similar and bought-together products on the product card, and cross-sell recommendations after adding to cart - together they accounted for a clear increase in basket value and revenue.
What does Persooa do?
Persooa implements and activates AI in e-commerce - mainly on the Synerise platform - with a focus on a fast start and the first measurable results within 90 days. We combine strategy, data and execution in a Human + AI model: personalization, marketing automation, recommendations and AI agents that translate into revenue growth.
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