01 · Collect
Data integration
User tracking, purchase history, CRM and network data, omnichannel sources - connected in real time.
Case study · telecommunications industry
Marketing automation that increased conversion and retention for a telecom operator
For one of the largest telecom operators, Persooa built and implemented a complete personalization program - from Customer Data Platform integration, through personalized retention offers, to dynamic banners, product recommendations and cart-saving campaigns.
The client's name is confidential - we present the case in an anonymized form.
80%of transactions generated by the TOP 10 campaigns
1,1 mln+users covered by offer personalization
18%CTR of the best product recommendation
7,3%conversion of the dynamic banner
Client
A leading telecom operator
Area
Personalization & Marketing Automation
Segments
B2C and B2B · acquisition and retention
Technology
AI-class CDP (Synerise) + Persooa
Starting point
A static site, the same message for everyone
Before implementation, the operator had no way to differentiate its offer or communication based on who the customer was or where they stood in their contract.
No personalization for retention customers on the site
No way to present special retention pricing
One static homepage for all visitors
No way for customers to configure their own offer
No active guidance toward the right device
No tools for testing different personalization strategies
Persooa's solution
A personalization engine powered by data and AI
We activated a complete Customer Data Platform and Marketing Automation ecosystem - from real-time data collection to autonomous campaign orchestration across every channel.
02 · Profile
360° Profile
A single source of truth about the customer and dynamic segmentation - including retention segments by contract end date.
03 · AI Engine
AI decisioning
Recommendations, dynamic pricing and promotions, and offer selection tailored to customer intent and segment.
04 · Omnichannel
Orchestration
On-site, webpush and personalized landing pages - with full reporting of real impact in a dashboard.
Phased rollout
From needs mapping to a scalable roadmap
1
Mapping and integration
Phase I
- Workshops and use-case definition
- CDP integration and product feed upload
- First campaigns and dashboards
- Personalized pricing for retention
2
Advanced tactics
Phase II
- Dynamic banners and configurator
- Retention segmentation in the CDP
- Recommendations with a strikethrough price
- Data integration via GTM / data layer
3
B2C & B2B roadmap
Phase III
- Full roadmap by KPI
- Launch of landing pages, cart and webpush
- Device-selection Assistant 1.0
- MA & AI analytics in a data studio
Tactics implemented
Every campaign answers a specific KPI
A set of on-site mechanics and push channels that together built the conversion funnel - from the first visit, through offer selection, to closing and retention.
Conversion · product page
Offer configurator 1.0 / 2.0
Customers adjust their plan and device price themselves, with a dedicated tab for contract renewals and filtering by data package.
1,1 mln+ views
Personalization · multichannel
Dynamic banners
The device, headline and price/discount change by segment and contract end date. Homepage, listing and login screen.
7,3% conversion
Recommendations · PDP
“Similary” recommendations
A frame of similar devices on the product page (B2C and B2B), in variants for the device alone and the device with an offer.
18% CTR - top result
Recommendations · listing
“Recently viewed” frames
The 3 most recently viewed devices on the listing (desktop and mobile), rebuilt from the profile - shortening the purchase path.
10,8% CTR (mobile)
Conversion · cart
Abandoned cart & “Continue shopping”
Full cart recovery going back up to 30 days - a button in the menu and a banner on the slider, separately for acquisition and retention.
3,4% banner CTR
Scale · landing pages
Dynamic landing pages
Content and attributes (link, images, prices, plans) swapped from the product feed. An unavailable product disappears automatically - no changes needed on the client's side.
0 operational changes
Retention · on-site
“Stay and gain” campaigns
Personalized offers for customers who logged in within the last 30 days - banner, login screen and a dedicated landing page.
435 tys. views (listing)
Reactivation · push
Webpush - AI triggers
Notifications for price changes, new devices, promotions and contract expiry. Trigger based on customer behavior and segment.
4 trigger types
Selection support · listing
Assistant 1.0 & comparison tool
An interactive quiz simplifying device selection, plus a comparison tool on the product page - less friction, more conversion.
Live in production
Results
Measurable impact on sales
80%
of transactions in the analyzed period were generated by just the ten best personalization campaigns - proof that well-chosen tactics genuinely move business metrics.
Conversion / CTR of selected campaigns
“Similary” recommendation (PDP)18%
“Recently viewed” frames (mobile)10,8%
Dynamic banner (login)7,3%
Abandoned-cart banner3,4%
Retention campaign (listing)1,4%
Retention offer
Offer and price personalization for retention segments based on the feed and AI.
Personalized homepage
A strip with 3 recommended devices matched to the customer's profile.
Configurator and assistant
A personalized offer configurator and Assistant 1.0 in the form of an interactive survey.
Strategy testing
A/B testing of different tactics: personalized vs. similar, price vs. discount.
Cart recovery
Recovery of abandoned carts up to 30 days back and reactivating webpush.
Scale without IT cost
Dynamic landing pages powered by the product feed - new campaigns without operational changes on the client's side.
We activate AI in e-commerce and turn data into loyalty, higher CLV and measurable revenue growth - from strategy, through implementation, to results, in a Human + AI model.
- Persooa · Revenue Growth Agent
Frequently asked questions
FAQ - marketing automation and AI personalization
What results did the marketing automation implementation bring for the telecom operator?
The key results of the Persooa implementation: 80% of transactions in the analyzed period were generated by the 10 best personalization campaigns, the “Similary” product recommendation reached 18% CTR, the dynamic banner on the login screen achieved 7,3% conversion, and offer personalization covered over 1,1 mln+ users. The “recently viewed” frame on mobile achieved 10,8% CTR.
What did offer personalization for retention customers involve?
We built retention segments in the CDP based on, among other things, contract end date. For customers who had logged in within the last 30 days, we launched personalized “Stay and gain” offers - banner, login screen and a dedicated landing page, presenting special retention pricing with a strikethrough price.
Which marketing automation tactics were implemented?
Offer configurator 1.0/2.0, dynamic banners, “Similary” recommendations on the PDP, “recently viewed” frames, abandoned-cart recovery, dynamic landing pages with a product feed, retention campaigns, webpush with AI triggers, and a device-selection assistant with a comparison tool.
What technology was used in the implementation?
An AI-class Customer Data Platform (Synerise) integrated by Persooa: user tracking, CRM and network data, product feed, and data integration via GTM / data layer, with full impact reporting in a dashboard and data studio.
How does a marketing automation implementation with Persooa proceed?
In phases: Phase I - mapping and integration (workshops, CDP, first campaigns), Phase II - advanced tactics (banners, segmentation, recommendations), Phase III - a scalable B2C and B2B roadmap by KPI.
What does Persooa do?
Persooa implements and activates AI in e-commerce - mainly on the Synerise platform - with a focus on a fast start and the first measurable results within 90 days. We combine strategy, data and execution in a Human + AI model: personalization, marketing automation, loyalty and AI agents that translate into revenue growth.
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