01 · Consents
Consent acquisition
Personalized content for users without consent encourages sign-up; confirmation via double opt-in keeps the database clean.
Case study · e-commerce / footwear
Marketing transformation at Suzana.pl with the ROI in 90 days program
For Suzana.pl - a footwear store on SoteShop (1,000+ SKUs, 400,000 users monthly) - Persooa rolled out Marketing Automation 2.0 on the Synerise platform in 90 days, built around three pillars: consent acquisition, AI personalization, and automation.
3×more marketing consents acquired per month
+12,5%more products in the cart
4%+share of recommendation frames in revenue (after 90 days)
90 daysimplementation with a guaranteed ROI of at least 5× technology costs
Client
Suzana.pl
Area
Marketing Automation 2.0, AI personalization, Recommendations (ROI in 90 days)
Segment
B2C · e-commerce (footwear / fashion), SoteShop
Technology
Synerise + Persooa (Emailabs, Firebase)
Starting point
Marketing Automation that got stuck at implementation
Despite numerous past attempts, Marketing Automation implementations often stalled at the implementation stage - and marketing relied mainly on newsletters and basic, manual recommendations.
Earlier MA attempts stalled at the implementation stage
Consents collected mainly through the site footer
Recommendations basic or set manually
Single-step automations, low effectiveness
Marketing based mainly on newsletters
No dedicated tool for analyzing results
Persooa's solution
Three pillars of Marketing Automation 2.0 in 90 days
As part of the ROI in 90 days program, we implemented the technology and up to 10 scenarios around three pillars - with a guaranteed return of at least 5× technology costs.
02 · AI personalization
AI recommendations
3 of Synerise's 11 recommendation models: personalized on the home page, similar items on the product page and in the cart - in synergy across the whole path.
03 · Automation
Marketing automation
Multi-step abandoned cart recovery complemented with similar-product recommendations and an upsell priced 10% higher.
04 · Program
ROI in 90 days
A standardized program: a free workshop, scenario selection from 50+ implementations, and a guaranteed minimum of 5× technology costs.
Phased rollout
From workshops to three strategies in 90 days
1
Qualification and plan
Phase I
- Store analysis and interview with a consultant
- Business workshop - scenario selection
- Technical workshop - validating the 90-day rollout
- Timeline, role allocation, and a dedicated technical lead
2
Technical integration
Phase II
- SOTE frontend integration with Synerise (with agency Convertis)
- CRM: data for anonymous and recognized users
- Import of the database, consents, and historical transactions (AI training)
- Product feed, Data Layer, Emailabs (email), Firebase (web push)
3
Three strategies
Phase III
- Consent acquisition strategy (double opt-in)
- AI personalization - 3 recommendation models
- Automation - cart recovery + upsell
- KPI measurement and development beyond the 90-day scope
Tactics implemented
Scenarios across three pillars, along the whole path
A set of acquisition, personalization, and automation scenarios that translated into measurable growth within 90 days.
Consents · double opt-in
Marketing consent acquisition
Personalized content for users without consent plus double opt-in - three times more consents per month.
3× more consents / month
Onboarding · welcome
Welcome email (opt-in)
After signing up, new users complete around 700 transactions a month after clicking the welcome email.
~700 transactions / month
Recommendations · home
Home page recommendations
Personalized by behavior and preferences (AI) - guide the user to the right product page.
AI path start
Recommendations · PDP
Similar products on the product page
The similar-products frame helps users reach the model they're looking for and add it to the cart.
similar more accurate choice
Recommendations · cart
Cart recommendations
Frames in the cart increase the transaction value - effect: +12,5% products and almost +6% cart value.
+12,5% products in cart
Automation · cart
Cart recovery + upsell
A multi-step process with similar-item recommendations and a 10%-higher-priced product suggestion - with a high OR.
+10% upsell in recovery
Results
Measurable results in the first 90 days
3×
more marketing consents acquired per month compared to the original activities - and after 90 days, recommendation frames delivered over 4% of revenue, +12,5% products in the cart, and almost 6% higher cart value.
Results of the first 90 days
Growth in consents acquired (monthly)3×
More products in the cart+12,5%
Higher average cart value~+6%
Share of recommendation frames in revenue4%+
Consent acquisition (double opt-in)
Personalization for logged-out users and a clean consent database.
Welcome email
~700 transactions per month from new-user opt-ins.
AI recommendations
3 of Synerise's 11 models: home, product page, cart.
Cart recovery
Multi-step recovery with recommendations and a +10% upsell.
SOTE + Synerise integration
CRM, product feed, Data Layer, Emailabs, Firebase.
ROI in 90 days program
Guaranteed return of at least 5× technology costs.
We deliver ROI in 90 days - turning Marketing Automation 2.0 into more consents, a bigger cart, and measurable revenue, with a guaranteed return on investment, in a Human + AI model.
- Persooa · Revenue Growth Agent
Frequently asked questions
FAQ - Suzana.pl's marketing transformation in 90 days
What results did the implementation bring at Suzana.pl?
In the first 90 days, monthly marketing consents acquired tripled, recommendation frames accounted for over 4% of revenue, the number of products in the cart grew by +12,5%, and average cart value rose by almost 6%. In subsequent months, revenue grew by an additional 3%, with higher AOV and AOS.
What is the ROI in 90 days program?
It's a dedicated program for stores that want to quickly implement Marketing Automation 2.0 with a guaranteed return of at least 5 times the technology costs. Qualification requires at least 1,000 transactions per month, more than 100 products on offer, and an interview with a Persooa consultant.
Why did Suzana.pl qualify for the program?
Suzana runs on SoteShop, offers more than 1,000 SKUs, and is visited by more than 400,000 users monthly. Consents were collected mainly through the footer, recommendations were basic or manual, and automations were single-step - the analysis and interview confirmed strong potential for implementing Marketing Automation 2.0.
What strategies and pillars were implemented?
Three pillars: consent acquisition (personalization for logged-out users + double opt-in, 3× more consents), AI personalization (3 of Synerise's 11 recommendation models on home, the product page, and in the cart), and marketing automation (multi-step abandoned cart recovery with recommendations and a +10% upsell).
What does Persooa do?
Persooa implements and activates AI in e-commerce - mainly on the Synerise platform - with a focus on a fast start and the first measurable results within 90 days. We combine strategy, data, and execution in a Human + AI model: personalization, marketing automation, recommendations, and AI agents that translate into revenue growth.
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